Ogden Standard-Examiner | 1923-11-25 | Page 7 | Commercial Signs on Highways

U COMMERCIAL SIGNS ON HIGHWAYS Commenting on the tho appeal of the governor of ot Illinois for tor the removal of all commercial signs from the be highways s In that state stale the Twin rails News says cays The ho governor of Illinois has baa called upon his fellow fellow- fellow citizens citizens to complete the tho task already begun In that state of removing all commercial l signs from the right of ot way of ot tate state highways Illinois Is proud of the fact that there are in the state hundreds hundred of ot miles of drives unmarred by unsightly signboards It is i urged that thIs pleasing result can be made general if It every village town and city In la tho the common common- commonwealth commonwealth wealth will wilt look after Its ire own terrItory One official out the advantages of the highway policy says ys It I Is dif dif- diffIcult dif dif- difficult difficult to catch the meaning ofa ofa of ot a danger sign at a 8 railroad crossing side road or cross crossroad crossroad crossroad road when official signs are confused with commercial post post- posten posters ers era In addition to the danger daner and cause by promiscuous right way right otway ad- ad ad advertising It detracts from the natural beauty of ot the tha th drives and deprives tourists of ot some of the pleasures of ot travel This attitude toward bill billboard board advertising along the tho roads seems to be he gaining force right along Several states among them Connecticut and Minnesota have enacted laws to fo that of ot Illinois Others have made progress In Inthis inthis Inthis this matter In varying while degrees while some still atilt till need to wake up In regard to the subject For the tho benefit benefit of ot adver adver- advertisers Users who believe In the highway high high- highway way sign It should should be bo noted two busy business streets In New York City have recent recent- t ly ly It eliminated lof their street sIgns Including tb the signs brilliantly displayed d so brilliantly at tit night The mer mer- mer- mer merchants merchants chants Who brought about this reform did so from purely busi busl business ness nees Jl motives S Their sign Im com com- competition competition competition petition had reached a point of saturation so BO faras tar far as public In ins ln terest was concerned The ab- ab absence absence ab absence sence ft of disfiguring signs proved a 8 magnet tor for customers hood Good taste long ago demanded the removal of ot advertising advertising from the face of ot nature In Ogden canyon Should a firm now plant a 8 commer commer- commercial commercial cial sign along the canyon drive th the effect would be far from favor favor- favorable favorable able Suc Such a feeling of ot rell resentment would be ba aroused against the firm doing the advertising that the re ro re- re result result sult suit would be just opposite of ot what io 13 expected from such advertising Should bould the the people come to resent commercial signs along Utah high high- highways highways ways such as are are re placed north and south of or the city the business firms which have such advertisements placed there will withdraw them for their own good 00 oo- oo