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Show YOU .MAY THANK ADVERTISING i Editor's Note Advertising indue-! es mass thinking, which is but anther anth-er way of saying adv. moulds public pub-lic opinion. Advertising, during the days of readjustment, has had much to do in breaking the so-called "buyers' "buy-ers' strike" and encouraging people to buy what they need and thus keeping keep-ing movi'i ; the wheels of industry. The iollow;ng editorial pays advertising adver-tising a just tribute, The factories are reopening. Men are going back to their jobs again. Building and buying soon will re-sumo re-sumo their normal activity. Contentment Con-tentment will supplant unrest thro- out the land. All to a large degree because through this period of slackness slack-ness and stagnation one force has remained hopefully on the job. Do you know what that force is? It. . is Advertising. We will refrain from emphasizing, emphasiz-ing, as we justly might, Advertising's direct services to the public in lowering low-ering the price of goods, maintaining maintain-ing quality among products, and promoting pro-moting correct, convenient valuable, valua-ble, buyer-knowledge. We will overlook over-look for the moment Advertising's powerful contribution as a sales factor fac-tor to the individual success of the Business that employs it. These things are generally known and realized. real-ized. They need no - particular urging urg-ing to arouse recognition in the public pub-lic mind. The-great and outstanding fact for laymen and advertising men to grasp now, is that Advartising, by Its own demonstration, is a valuable and vital factor in the promotion of the whole national good. No man is outside its sphere of influence. It embraces, all and affects all. The layman lay-man accustomed' to look doubtfully or indifferently upon Advertising as an instrumentality solely for the benefit be-nefit of the fortunate few now suddenly sud-denly sees it as a power intimately and Inseparably linked with himself him-self and his own interests. This young and vigorous force has helped help-ed lift Business back into the saddle the worker back into hi job. Advertising has kept alive hope. Tt has shamed and1 shattered pessimism. pessimi-sm. It has encouraged industry, fostered fos-tered the gradual recovery of the buying impulse, and at last created a firm market. Now it will go forward for-ward to assist in the development of ""'id Business and in the restoration of satisfactory political and econo-! m'e conditions throughout the country. coun-try. Every man. high or low. who looks"' out of a period of depression into a prosperous and progressive future, should have a surface knowledge at least of the force that has helped greatly to work the change and to thank Advertising. San Francisco Examiner. . A . |