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Show GROWING RECOGNITION OF ADVERTISING'S USE Advertising first established its place as an economic factor as a sales aid, but as understanding and use ot it have increased, Its possibilities in other oth-er fields have developed until today we find it employed In many forma of service hitherto unthought of. Advertising Ad-vertising has long been hampered In j Its use by precedent, tradition, con-I con-I ventions, and prejudices, which, nn-! nn-! der analysis and experience, find lit-tl lit-tl to warrant their existence. Gradually Gradu-ally the falsity of their claims is being be-ing proved. We were told for many years that It was undlgnlti'ed for a bank or fiduciary fidu-ciary institution to advertise, and this edict, born of some superstition of the past, was accepted without question until finally it was Intelligently challenged chal-lenged and It was discovered under analysis that there was no sufficient reason for its support. The Inevitable conclusion of logic is that, whatever Is of genuine use to human beings, whether It be goods or services, can, with truth and dignity, be advertised and sold, and that it is just as proper to merchandise forms of service as various kinds of commodities. In the logical development of this new understanding of the power of advertising during the last decade, we have seen many of our hauklng I fiduciary nnd Investment Institutions j actively employing the sales value of i ALvertlsiug In the marketing of th"lr services. in tills Intelligent use of i phblicliy they are not only Increasing ,thir own immediate busluess retur'.i, but tlicy are also helping to spread a lt ter understanding of financial serv-. serv-. Ic snd economic tact and theory upon up-on "hich solid business relations can he built. Francis II. Sisaou, Journal of be American Hankers Associu-, Associu-, tln. |