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Show "HELLO, MOTHER . . ." "I won't get home for the next few weeks so I'll call you up each week." lie is 100 miles away in another town, but he can call home for 1" cents after af-ter 8:30 p. m. Telephoning is much more; personal and satisfactory than an occassional occas-sional letter. Ask Long Distance for any rales you'd like (o know. The Mountain Stales Telephone Si Telegraph Co. CLINE, WILSON & CLINE General Law Practice Offices at Milford Beaver Fillmore WARD FUNERAL HOME For Those Who Care UNEXCELLED SERVICE QUALITY PRICE Licensed Funere! Directors and Embalmers Phone 84 Milford, Utah CMtti(ltMtttt(9MttattMataaIMaaM(aMa((MaMtaaaaaa s 2 : 1 j TTT) TTjl ITrTTlTCl TTT) j Because lit Is I I Advertised! j 1 1 By HENRY T. EWALD 2 President, Campbell-Ewald Company, Detroit. : : M j j 2 Merchandise is advertised because it Advertising cannot work miracles. 2 is better also, it is better because it u may sell inferior merchandise for a J 1 is advertised. short time but it cannot keep on seU. J . . ., . ing it. When you see a motor car, or a f , That is neither a paradox, nor a X wise-crack. It is a truism. breakfast food, or a fountain pen adver- . If tised consistently, year after year, you I J The influence of advertising is two- know that it is a good product and that J 5 fold. It leaches out into the world, and it is giving satisfaction. You buy it 3 sways public opinion in favor of a with confidence, and you are seldom dis- f worthy product. It reaches back into appointed. 2 the factory and inspires the manufac- 2 ttirer, the shop foretnan, and the humb- 2 lest workman to build better and bet- Advertising is educational in its in- 2 ter and still better value into the pro- fluence. It carries the news of business duct. into the far-flung comers of civiliza- tion. It displays the new styles of Main 2 2 It establishes a quality standard strcet on (he day that (hey make X that leads the buver to expect much, .. . , ,, 2 2 . r their appearance on ruth Avenue. It z and that impels the maker to measure I . .. ... makes familiar to millions of people, up to the expectation. r r 2 2 the names and trade-marks and qualit- To this extent then, merchandise is es of innumerable products. advertised not only because it is a bet- 2 ter product but it actually becomes a u makes jt possible for lhe woman if still better product because it is adver- , ,, XT . , A m t m Tucson or Bangor or New lork to i Used. 1 1 shop with equal confidence, knowing Consistent advertising is the manu- not only what she wants, and what it 2 J facturcr's pledge of quality. It is a vis- will cost, hut wliat she can expect from j I ible proof that he has faith enough in it. in satisfaction and service. 2 1 his product to back it with his name 2 and his money. No time is lost in guessing. The J I People know instinctively that a pro- buyer knows from long experience that 2 I duct so. sponsored is worthy of their the best advertised products must be S confidence. They prefer it. naturally, dependable or they could not continue f to its unheralded, unsung competitor. to be advertised. J f i ADVERTISE IN ullfc UlUfiiri. Ninus j i ! T9v)aasvs |