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Show 1 , t$$tmm. June 5. 1933 J LOW PRICE CARS VS. CHEAP CARS ffS We do not build a low-price car: the cost to us of building our car $pp is pretty high. But we do sell a high quality car at a low price. cost W9m Almost every new Ford V-8 car we have built so far this year has cost 1 ' teS more to manufacture than its selling price was. As you buy f i Mffi to 610, we have to depend on increasing volume to make up the difference. ' ' !Vfi The reason for this is simple: -a manufacturer who gives good value pmiM must expect to lose money on the first cars he sells because he cannot ; tj$gg$ ' charge all his costs to the people who are first to buy. 1 llgi But with the purchaser it is different - he cannot afford to lose ' anything on a car. It must give him full value from the first, and keep : on eivine him full value for years. : fj iwo things make possible our combination of low prices and high cost quality: fesll 1. Volume Production PH First' iToTrlZl 5T22 would b. fair to the public on the ti. imptM Baintain our lo. price .. ust get volune sales. - ... . Sf Thus it coes that a oar which is really high-cost to make, is also HH '"-iit!,Tce bet.e. a ohja car and a loprioed high mi prfuabie ,o- ' ttlp the larger ne h Pord v s becauae it pays you to buy it. kvili It pays us to sell the Ford V-B becau-e it j mm. paa l. . i 1 ,,' : . ' ' " |