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Show were gMe a. . jwfew this great new car was flannecL, Designing an automobile . . . too of ten a process pro-cess of discarding desirable features because of their cost, iiut not so in the New All-American. All-American. The purse-slriogs were wide open when this great car was planned . . . An example. The New All -American bodies by Fisher including the Convertible Cabriolet and the Landaulet Sedan. More costly for Oakland to use on its cars? Certainly! But also more beautiful. More sturdy. More advanced in luxury and style . . . Another example. Oakland's internal -expanding four-wheel four-wheel bral-.es. Cost more than ordinary brakes? To be sure! But also brake better. Rcnuire less attention. Guard against mud and water and ice. They're more positive in acLioc More silent. More satisfactory in every respect . . . No wonder it's creating such a furore . . . considering the unprecedented quality it provides. Considering that it's the creation of skilled engineers unhampered by the necessity of skimping . . . that it's a new and even liner All-Amcrior.n Six! Price tl 1 tj to l.17,f. o. b. Pantiat:. phis delivery charten. Lore jot It yd.-oulic Shock Abxorhers and sjtrinv covers included in lint price, llumyers and rear fender guards extra. Check Oakland dt.livered prices they inclutle loudest hcnilling charges. General Gen-eral Motor 'lima Payment Plan available, at minimum rat. BEAVER GARAGE COMPANY Beaver : Utah Ok S fraN At lr:Ff Product of M Jr. J' jfjj Cm.-1 Motors AH-Amerk&ii Six f: NEWS WANTADS LITTLE ADS THAT PAY. 10 Points for Successful Newspaper Advertising A big retailer who has spent the greater part of his advertising appropriation appro-priation in good newspaper copy gives the following ten points which have helped him to become a successful business man through advertising: 1. I advertise regularly. Every issue of the paper takes my story to its . ' readers. 2. I make every ad look like mine. Years ago I adopted a distinct style, and have stuck to it. I use plenty of white space; my ads are never hard to read. i 3. I put into newspaper advertising a definite proportion of my gross sales. I fix this at the beginning of the year. My rule is to make it three percent of the previous year's gross, with more if special conditions justify it. 4-1 brigten my ads with frequent illustrations, either humorous or practical. prac-tical. This costs me little, for I subscribe to an advertising cut service, and keep the cuts as I buy them listed to use again some time. 5. I am careful never to over-promise. When I make claims I back them up with reasons. Then when I really have an unusual bargain, people believe be-lieve me when I "whoop 'er up a little." 6. I think advertising all the time, I buy goods that will advertise well. Sometimes I buy goods just for their advertising value. ! I get good display ads by seeing that the copy is in the newspaper office of-fice in plenty of time. I do this by having a definite hour to write the copy. 8. Whenever possible, I carry the nationally advertised goods that are advertised in my own home paper. I feature them. Sometimes they give me a smaller margin than fly-by-night concerns, but I find that I sell faster and make more money in the end, besides pleasing more customers. 9. I always plan my window and counter displays to link up with my newspaper advertising. Each helps the other. 10- My sales people back up my advertising. They often help with suggestions sug-gestions for it, and I see to it that they always read it. Let Milford News Advertising Help YOU to Success f V VT V7 VV Y't ." . i 1 ' We Want Yon to keep in mind the fact thaL in addition if printing this nevs-paper nevs-paper we do job work of any kind. When in need of anything in this line be sure To See Us |