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Show What an Ad Did To Sell a Mule I had a span of mules for sale at one-half price. I needed kale. Old Brown told me to advertise. ad-vertise. "For that," said I, "I'm far too wise. I'll keep the money in my jeans and blow it in for pork and beans. I'll do the advertising, Brown. I'll drive the mules up and down. They'll look good to some old guy, who'll stop me on the street and buy." I tied blue ribbons, on the tail, a placard reading; "Mules for sale, for just one-half one-half of what they're worth, the best old mules upon the earth." All day I traveled up and down that blooming, plagued, blasted town, and not a person noticed me, except a sinner on a spree, who asked me where I stole that mule, and made me feel like some old fool. Thinks I, "This method makes me mad. I think I'll try a three line ad." The ad appeared on Tuesday morn, and just as sure as I am born, before I'd cleaned my dinner plate, one hundred buyers swarmed my gate. I sold the mules for one-third more than I had asked the day before. I sold some chickens and a cow, and traded off my rusty 1 nv. FRED WALDO CROCKETT. |