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Show This Is . Your Paper 'A Little Late Means Trouble By William R. Nelson n PUBLICITY chairman of a prominent civic group rushes breathlessly Into the newspaper office, her face a picture of worry. " "I hope you will forgive my being be-ing late with our news, but I simply forgot what day this is," she ba-gan. ba-gan. "I just have to get this announcement an-nouncement Into the paper." In a metro-Deadline metro-Deadline politan news-1 Is paper office Deadline nothing could be done to help her. Deadline is deadline there. But, in the home town paper office it is sometimes difficult to be so rigid about deadlines. In the hypothetical Instance cited, let us assume an exception is made. Here is what would probably happen. " The breathless chairman would go her way much relieved. Although received after deadline time, her organization's news will be in the paper, . as usual. At the newspaper, however, the chairman's tardiness has precipitated precip-itated a chain reaction of upset schedules that will affect virtually every member of the staff. An editor will have to handle another an-other news story. One or more items already in type will have to be shortened to make room for the late story. Type already set will have to be discarded and more set. Page dummies will have to be altered. Lockup of page forms will be delayed. Printing and distribution distribu-tion will be off schedule. This probably - Cause e x a g gerated of e x a m p 1 e of Inconvenience what happens when someone imposes late news upon the paper, is duplicated, even more disrupt-ingly, disrupt-ingly, whenever an advertiser fails to get copy to the paper on time. As long as humans are prone to forget, have accidents, or otherwise other-wise be delayed in performing duties, du-ties, it will probably be necessary for stores and newspapers to occa-' sionally accept such impositions. But these disruptions of necessary schedules will be materially reduced, re-duced, no doubt, when people fully realize what inconvenience their tardiness causes. Whenever you have news or advertising ad-vertising for the paper, get it in well ahead of the deadline. You will get better service, and have the satisfaction of knowing that you did not impose upon the newspaper's newspa-per's people. |