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Show WHY SALES" ARE NECESSARY In a very interesting nrtlclo In tho January Woman's Homo Companion, entitled "Behing th0 Scenes nt tho Ilargaln Snle," appears the following: "Clearance sales aro calendar ov-ents ov-ents now regular turnovers of stock that recur wlin tho consistency nnd regularity of clockwork. "The question of turning over his stock Is paramount In the mind of overy department head In each largo department storo In America; ho must succeed In turning over his Bhnro of tho load of merchandise tho house -carries Just so often beforo Inventory In-ventory time His position depends upop his success In doing this. "To accomplish this periodical process pro-cess according to tho scientific processes proc-esses now In vogue, clenranco sales take plnco at stated Intervals; when to save carrying over of stock from ono season to another, with tho consequent con-sequent expense nnd loss, nil goods nro treated with scant respect to nc-tual nc-tual values. "We'll try It and see, was tho comment com-ment nnd order. "Tho same newspapers wcro cm-ployed cm-ployed as mediums to publish tho announcement an-nouncement nnd tho samo space employed em-ployed as was their custom whenever advertising a salo of this character. Tho heading of tho ndvortlsemont rend: "Two Hundred and Fifty Women's Handsome Lingerie Dresses nt $11.71) These dresses aro tho pick of our stylish, scasonnbe stock, and embody all tho dainty touches demanded by tho woman of fnshlon and discrimination. discrimin-ation. They are absolutely tho best values in town' at the price, which Is considerably below what would or-dlnnrlly or-dlnnrlly bo asked In regular selling, etc. "The outcome of tho salo was as tho ad man predicted. Tho Balo was a failure, although tho day was an exceptionally fine one, nn April day, clear nnd crisp, ideal for shopping purposes. "Tho test was repeated with a similar sim-ilar sale tho ensuing week, with tho samo amount of newspaper space, but with this heading.: Women's Handsome- $15 Lingerie Dresses nt $11. 7G, about ono third undorprlccd; 750 Dainty Garments In n Itaro Bargain Bar-gain Salef Saving of Almost 30 per cent; 4 Garments for the price of 3, etc. "Tho stocks wero cleared In a day." |
