Bingham Bulletin | 1918-02-22 | Page 7 | And Now they are Cooking Tobacco to Make it Beeter

AND NOW TKEY ARE COOKING TOBACCO TO MAKE IT BETTER. For a good many years The American Tobacco Company have been conducting a series of experiments having as their object the improve n:c:t of uuioLiug tobaccos. j And it Is interesting to know that one of the greatest of their discoveries was one of the simplest, and that was, that cooking I or toasting tobacco improved it in every way, just a3 cooking most foods improves them. j They took a real Burley tobacco, grown in this country; toasted it as you would toast bread; moistened it to replace the natural moisture driven off by toasting; made it into cigarettes, called them "LUCKY STRIKE, the toasted cigarette," j and offered them to the public. j The result has been the greatest demand j ever created for any tobacco product in a ! similar length of time. - The change produced by toasting is not J only most wholesome, but the flavor is i greatly improved, just as cooking improves j meat, for example.