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Show HERBERT HOOVER COENGS THE RED CROSS COOK BOOX The Food Administration has from the beginning of its work constantly appealed to the women of America for support. And it has recoived a splendid splen-did respcnce. Whatever success has been attained in "the great campaign for food conservation is owing largely to the loyal assistance of the women of the country. , . But now all our efforts must be redoubled re-doubled for, because of short harvests and the great curtailment of shipping by the submarines, the food situation in Europe has grown worse. It is, Indeed, now critical. Food has taken a dominant position posi-tion in the war and we must ask the American people to meet much larger demands than we, at first thought would be necessary. We have exported export-ed already the whole of our surpluH of wheat, and yet much more must be sent. We can meet the situation In but one way; that is, by the savings of our people. We must reduce our wheat consumption, by wise substitution substitu-tion of other cereals, by at least one-third. one-third. And we must reduce our consumption con-sumption of meats and fata by one-fifth. one-fifth. Our present lavish use of sugar must also be radically lessened. Altogether we have a serious situation situ-ation to face and to meet squarely. It not met successfully the war will be lost, for the soldiers of our own army and of the armies of the Allies, and their women and children, cannot otherwise be maintained. I nm glad therefore that the wonmn of Utah are taking the right steps,! as evidenced by the preparation and i distribution of this Tied Cross Cook book, to do their share In the great work. Faithfully yours, United States Food Administrator. |