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Show Sign Project The Cedar City Chamber of Commerce has taken action during the past few weeks to advertise Cedar City as a tourist center, a program that should have been started sooner and should go further than presently planned. The program calls for the installation of two new road signs directing the attention of the traveler to Cedar City and what it offers. These two signs, together with two other signs that were installed a few years ago, will do much to direct travelers to this community. However, this is not nearly extensive enough and falls away short of really doing the job that should be done. We do not criticize the Chamber of Commerce by cauTng attention to this fact. That organization is doing all it can with funds available, but the Chamber Board could do a much better job if it received the financial support it needs. Perhaps the best way, the mostf economical and rnopt effective way, to do this advertising is through the Chamber of Commerce. However, if the job is to be done this way it is necessary that those who benefit most support sup-port the organization more generously. If the job is to not be done by organized effort, then it seems that those who want the traveler to stop here, should do a bit of advertising on their own in the way of signs to Inform the traveler about Cedar City. The Chamber of Commerce is now arranging to erect signsat the Lunt Park rest area on Buckhorn Flat and on highway 89 where the Bone. Hollow road crsoses over to highway 91. Signs were placed at the junction of 89 and the Cedar-Long Valley road, and at Panaca, Neveda, at the Junction of Highway 93 and the Cedar-Modena-Panaca road, some time ago. These are important, butthe' program pro-gram is not extensive enough.- Travel the highways, North, South, East or West, and you will see signs inviting the traveler to stop at almost . any town along the way, but not until you are within a few miles of the city do you see signs advertising Cedar 3ty. Many travelers stop in Cedar City, of course, particularly particular-ly the regular traveler who knows the area and the town. But the stranger, the tourist traveling throughout the West, knows little or nothing of Cedar, and certainly will not consider it as a stopping place unless he is invited to do so through attractive advertising of what the city has to offer, together with the distance that must be traveled " to reach it. ' " It Is time Cedar City and particularly those who cater to tourist travel wake up to the need of advertising and do something about it. |
