OCR Text |
Show VALUE OF PUBLICITY SOME people in small communities fail to sciiBo the value of publicity to their community. In fact, we believe this is the case with tho great majority major-ity of small settlements. This makes it hard for u publisher to obtain efficient ef-ficient and dependable correspondents to report the hnppeningB nnd developments develop-ments taking place in such communities communi-ties nnd while the paper feels tho lack of this service, the communities themselves them-selves arc tho principal losers. The larger cities of the country spend hundreds hun-dreds of thousands of dollars unnually for publicity, in order to bring tho advantages of their communities to the attention of homeseckers, tourists and investors of other parts of the country, and yet in tho smaller settlements set-tlements tho pcoplo aro not enough interested to co-operate with the publisher pub-lisher who has built up a wide circulation circu-lation for his paper and then throws his columns open for their use, with out cost, other than tho little effort on the pnrt of some ono necessary to writo tho Items up. And this is not the worst feature of tho case. When a publisher does obtain a person willing wil-ling to assist It Is too often the case that a portion of the public in such community makes it so miserable for the correspondent over little technical trivialities that they give up in disgust. dis-gust. Instead of picking flaws with the work of u correspondent, tho better bet-ter element of a community will bo found assisting with tho report of tho news of thcr town so far as possible, and particularly with items which will have a tendency to boost and favorably favor-ably advortlso the contmunlty. Will not our friends In the outlying settlements settle-ments give this matter serious thought and horenftcr co-operate with their correspondents rather than nag at them, and It will be found thnt the opportunity for publicity intelligently used will jirovo very beneficial, and it will be much more pleasant for correspondents. cor-respondents. Little inacurncles are sure to creep In occasionally. The larger papers arc full of them, if you were sufficiently acquainted with the facts to detect them, and this is certain to remain the case as long as we are dependent upon up-on human sources for our information. But we believe that all our correspondents corres-pondents ure doing their best to furnish fur-nish accurate and truthful news reports, re-ports, and The Record is using all the sare possible to obtain this end, but we are all human and you will remember remem-ber tho proverb, "To err iH human." Wo ask you to co-operate and not ob- struct in this mattcy. There are many things connected with tho preparation of u nowspaper thnt cannot be explnlned to the un-itiatcd, un-itiatcd, which if understood by the public would explain mnny matters at which they now feel annoyance.. |