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Show Tin: HOMETOWN By New Darlino KNOW of a farmer living near I town in Illinois Illi-nois who refused four hundred dollars an acre for his land. His is a good farm and yet there is just SJ good and productive land in the Nile River. Farms in that locality are practically off the market. mar-ket. Why? Because Of their approximity to a real, widf-n-wake thriving town. That town has excellent schools, modern churches, stores that are up-to-date and that are giving service. The people appreciate these stores they pat-roni7c pat-roni7c them. They are run by men who know how to buy right, sell right and advertise. They meet competition through correct methods. If some customers wish cheap goods that nre not quite up to the standard, at low prices, these mer-ehants mer-ehants furnish them just thnt kind of merchandise. merchan-dise. If they haven't the article in stock they send and get it. They tell the truth about their merchandise. When they advertise a twenty per cent reduction sale, they put it on. Everybody is trented with courtesy and all are made to feel that their trade is appreciated. These stores are giving service. That word service is a summary of the standard for measuring the value of a man in a community. The person who appreciates service will not buy groceries of a mail order house and expect the local grocer to make a quick delivery on telephone tele-phone order of something overlooked in giving the regular order for the day's dinner. The fair person will not ask the merchant to charge item after item, until quite a bill has been run up, if the ready money is being sent out of town to the mail order house. When you compare prices, do not overlook the cost and value of seAdce. Mr. Farmer, if you are a regular patron of these great catalog houses, do not complain when you fail to find in your local stores, some particular article you want. Do not ask for local credit when your crops are short, and give the home dealer the short end of your money when crops are long. IR |