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Show GOLDEN RULE CHANGES NAME TO J. C. PENNY CO. In order to protect their own Identity Iden-tity against lieeepUon, the Uolden Rule Stores, which were organized by J. C. Penny and others, has changed their firm name to the J. C. Penney Company, and after Jaifuary 1. 1919, their chain of stores w:ix no longer be known as the Golden Rule stores. The roason for doing this the management stfttts was to protect their reputation, from many who are imitating their lead and calling their stores the Golden Gold-en Kule. In some instances they have purposely confused the minds of the public In an erfort to create the impression im-pression that they were part of the J. C. Penny Company Oolden Ilule Stores. i |