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Show OPENING, THE ETfES OF THE ENGLISH. It is gratlfyinB to rend thit certain of our ureit American manufacturers .and met chants, who are reaching out 'more fttul more liroitlly for foreign markets, have not merely gone Into th llngllfh market Willi their tobacco and prtipiletiry medicines, but the have simply tiuide the English ninnu-fatturer ninnu-fatturer and retailers ptaro with wonderment won-derment at the mlracloi that ' those Invaders' are performing by tho means nf ndvertliiliig. This Is no inete "puff" for the gen-cral gen-cral advertising Idea. It Is a hard, cot I fact The Hngtlsli manufacturer, manufactu-rer, and with Lhcm the merchants and the mnnll retatlers, havn trtmply been a ireiierntlon behind llio times Or, supposing that they Imo only been ten enm behind tho times, ln that period their American competitors, while they may not have put their goods upon llin Hngllsb market, have been learning a few things nt home "I hey havo leanifd that sou must not meiely imnufacture things "close," niul that jolt must sell them ho that our distributing Jobber and our re-tnller re-tnller may got a. port of the bcnetlt, but they have been learning tho aluo of publicity, of telling people what ou havo got and why It It so, of telling tell-ing them In Immense numbers all about this, so that the deslro to spend money Is not left to chance, hut Is ox ilied nnd continually fostered In favor of their artlrle rather thnn wmo one dee'n. And why not. If their nrtlclo Is better than porno one else's, or even If II 1h only Just as good ' Ho It has hippencil that all theso phenomena In Hngland nrn reall) no mlinili'S, but Just common, cvcry-diy merlian application of a. simple, piac Ileal busineea proposition, namely, that It In not enough to have the goods, but ou must let people know- about It. 'lliltws have been slow In Hnglind, ami the manufacturers, tho merchants und the retail trailers have taken lt cas They haven t 1ml to hustle Americans havo had to hustle, and the) havo learned, nnd probnbly It Is not ton much to say that they are ten or twerbt) voais or even a generation, ahead of theli Hngllsh friends So these mine Hngllsh frlenls consider that the are now witnessing tho coming com-ing to parci of numberless business miracles. |
