Show 00 ITS IT'S TOUR CHUM 00 00 The TIle home bone paper is your tour chum your pal and anal your intimate friend the city daily dairy is your Jour casual acquaintance acquaintance tance the magazine is your Jour occasional occasion occasion- al visitor And when it comes to toad toad- 4 advice ad- ad vice we trust a chum and Intimate intimate friend first dont don't you You Yon may not DOt know knew it but tut the smallest paper not Jot only delivers delvers more more friendly and Intimate intimate intimate inti inti- mate influence kerne-influence circulation but it is trusted far more widely than the city daily produced by men so far faraway faraway aw away that they cant can't possibly be in touch tow with your Jour community Heres Theres res re's advice to remember when you want to sell sen something offer something offer it to tl those se who read the town home paper paper pa pa- per because they have long ago aco learned learn learn- ed that they can believe what they see in an its columns It isn't so 10 full fun of advertising either that your message will wiD be buried as often happens to advertisers in the dailies If U you haven't learned the truth about advertisIng advertising advertising adver adver- in your town home paPer paper then theD you yon haven't learned all aU you ought to know about successful merchandising 00 00 |