Show yin 11 i BUILDING UP UP A COMMUNITY'S 1 f BUSINESS VOLUME 1 a r f The advertising game is more and more becoming the telling factor fator 1 the barometer if It you please for finding find I ing the business pulse of a community I r in general Along with tidy streets and well kept busness houses should go o the well filled advertising columns of the local newspaper No local community can reach a high degree of prosperity without the local newspaper newspaper newspaper news news- paper as likewise no local newspaper t e can experience true prosperity without with with- v a out the operation co-operation of the tho prosperous prosper prosper- i r ous business people of the community t. t I Advertising systematically and persistently pert per per- followed shows real value inthe in inthe the increased sales of any business t house l a friend and patron of Ther The Record who annually has a task rei re requiring reo re- i r quiring special publicity asked the management to make a news item showing just what he was going to doIn do doin t l in his office This service was freely and gladly I g gen given en The patron complacently re reo re- marked You have no idea how howl l those little items help We are arc always always al al- ways busy the next morning after r you make such an item The idea Ide of the needed publicity j was not new ro strange to us because be cause publishers know the mission of f their columns and what they will wilt ac Ask any newspaper worker who has inadvertently made an error f or misstatement He is immediately I prodded and jibed and kept busy exI ex ex- t I matters for days to come I j even though the error covers only f two lines in print i j Oh yes we newspaper people are j i t i l well aware that advertising the advertising the com corn 1 we have to sell sell sell-is is effective i i When business concerns who do not t I advertise or who advertise spasmodically I wake up to the sales building i r power of a definite newspaper adver adver- tsing bing policy polley we will have a better I. I community |