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Show GETTING THE PROFITS. Here's a lesson in advertising for the business men to take home and ponder. The result of surveys made by the Advertising Federation of America shows a growing confidence in 1GC2 merchandising possibilities. A check-up of a large number of companies shows that "those firms which increased their advertising in 1930 over 1929 made a 58 per cent better profit comparison than tho?e which decreased it. Those same firr.js increased their lead still further ;n 1931." It is also stated that apprecinbl 5 !'.i.:-.iih'.'-s ricov.-y has btf.m wid'-r way for some months in communities here newspaper advertising has be&n the heaviest. The advertising that contains pep ,'ts well ns farts will attract attention. The .- rile ad without point is too often of-ten passed by. This paper is ready at all times to aid local business men in the preparation prepara-tion of live and peppy advertising copy that will bring results. The local business firm that desires to forge ahead in 1932 must compete with mail order houses and others who are spending vast sums of money in order to secure the trade of this community. These local firms can only on-ly reach the buyers of this community commun-ity by advertising in their home-town paper. If they do not make an effort to secure the trade of our people, they cannot complain if that trade is sent away to others. The buyer who knows right where lie can get what he wants, and the price he has to pay, is not keen on spendhig his time in looking around for some one who is willing to accept his money but does not consider his patronage of sufficient .value to justify jus-tify the expenditure of a few dollars dol-lars m newspaper publicity. This community will become prosperous pros-perous again in 1932 if our business firms SEEK the trade of surrounding territory instead of simply accepting that which is handed to them. Money kept at home continues to circulate at home. If the trade goes away the money goes with it and never returns. |