OCR Text |
Show traceable, in a large degree, to the effect of wide and intelligent advertising. Far from being a waste of investors' money it is a safeguard in that if the company or product advertised is honest and worth-while, that company's business or sales will increase in direct proportion to the amount of advertising. Progressive business is learning that the only thing better for business than extensive advertising, is more extensive advertising plus a good product or service . ADVERTISING COMES INTO ITS wN v "Public utility companies will spend $28,000,000 for advertising adver-tising this year." Here, in this news item, is food for thought. It rn;.kes one wonder if there are still reactionaries who incLst that advertising ad-vertising is useless and a waste of investor; T money. Statistics on the strides that advertising expenditure and space have taken, would be of tr'-rnendous interest to the studei M of modern mod-ern industry and business. In the past twenty years it ha H unquestionably unques-tionably doubled itself many times. Throrh tJ)c various n '.odiums, and most important of all, the newspapers, advertisi: ,K and publicity pub-licity have (trown to proportions where, tlney are amo ag the great-t great-t forecs known for furthering progress and forwardness. The recent unprecedented growth of the public utilities arc directly |