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Show j ter in other words, big houses know I they must stimulate the buying I mijid. arouse it. appeal to it, entice It j out from under rover, to urge, spending spend-ing to create the desire for; hence more full-pago ads lately than for months and months preceding. The. business men want business tetter; they too can help to make better business. Advertising is a principal factor in making better business. llKTTMrt lUSI.NKSS j You better make business Jone won't buy a suit because he says suits will he lower; the store won't advert,ise. to stimulate Jones into j buying because the store says there is no business, says the Beaver Press. To make better business. Jones and the store had better make business. A panic is merely a psychological stampede all in the one direction ot j cinching up; refusing to buy; refus-j ing to spend; sitting tight on the wad and making no buys. Making no loans, making no purchases; and then spread it, and it makes for aj dull period, usually characterized as I "a panic." severe or mild, controlled i or beyond control. ! To make better business you bet-i tf-r make business! That is t he most j aptly put phrase we have seen coined t in years. The suit, the hat. the shoes, i the mowers, the auto repairs, the: anything, the everything needed or! used, if flatly refused in consideration 1 puts an eud to business; but when i you and all the rest decide you'd bet- i ter make some business it makes bet- j ter business. j You notice that the Salt Lake pa-j pers are more filled with advertise-! ments now in this dull period than wlieu conditions arg even much be |