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Show A TIllin V-SIX-WOKI) NERMON ! .Says an exchange: "When times are good we advertise to establish ourselves all the more firmly in the minds of our customers; when times are not so good we advertise for the same reason, and also to stimulate business." Theso are the exact words of the head of one of the largest organizations organiza-tions in the United Slates. Much has been written; more litis been said in favor of the continuity of advertising but this man neatly sums up the essence, es-sence, of the whole matter in thirty-six thirty-six words. Head it again! |