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Show . 312 Economy Spots In the Good U. S. A. Dotting the map of the United States, are 312 spots where one may spend his or her money for things to wear and use in the home and have enough left to call the day profitable. They are indeed, economy spots where prices are just and just what you want to pay! Furthermore, the prices, while lower than elsewhere, are no lower than they will be here next week or any week. The same square, aboveboard treatment is given you every day -just the kind of consideration considera-tion everybody gets. They are not only econony spots they're satisfaction spots -the 312 J. C. Penney Co. stores. J. C. PENNEY CO. i S A ration-wide WORLD'S M j BUYING organization 57 EPMENT STORES Lpces Gunnison, Utah With a Well - Regulated Plan! Successful factories and business houses operate on carefully developed plans. Best regulated homes work on the budget systema plan! Have you a plan for 1922? If economy is to be part of it, you are assured the splendid help afforded by the purchasing power of our 312 deparnment stores. Our store heie is for your accommodation. We Have Begun Our Usual January Business with splendid assortments of dependable de-pendable merchandise, with prices carefully fixed and quality an uppermost up-permost consideration. We have begun it with more than that we have determined to make the month a threshold to a year of greater achievements. It is our ambition that no one shall have cause to think that this J.C. Penney Corny any store otherwise other-wise than a dependable, service-giving service-giving headquarters for everything every-thing in wearing apparel for the whole family and the countless needs of the household. An interesting program of unusual un-usual merchandising opportunities opportuni-ties has been planned for January in all our 312 stores. Watch for them! J. C. PENNEY CO. Shoes for the Entire Family Style, Fit Wear at Low Prices It is easy for others to quote our prices, but hard to match our Values. Every advantage gained by our tremenduous shoe purchasing power is passed along to our customers. Every price quoted here rings true and a trial of our Shoes will prove to you the merit of our claim. - ...... i.j Shoes for Women Shoes for Men A large variety with the popular Military Heels Black and Qualities that appeal to men. Durability, comfort, style. Brown kid and calfskin. English lasts and medium and broad toes in bluchers and straight $2.79 $3.98 $4.50 $5.90 lace styles' 2.98 3.98 4 98 Oxfords and Strap Pumps in Brown and Black leathers $2.98 $3.49 $3.98 $4.50 Work Shoes SERVICE-ECONOMY Shoes for Growing Girls The kind of Shoes that rough work requires. Durable leathers, Style and Comfort at Economical Prices' sturdy soles- stron construction. j 2.98 3.49 3.98 2.49 2.98 3.98 Oxfords and Strap Pumps Bo'S Shoes 2. 79 2. 98 Dressy Shoes for Boys. Stylish and serviceable. English and 01 r , . -. -. broad toe lasts. Brown or black bhoes tor Misses and Children 9g tQ 3 9g Shoes that stand hard wear that romping Sturcly Bhoes'for school and knock.a.bout wear. children give their foot wear Superior workmanship and leathers 98c to 3.49 1.98 to 2.98 . j t TOWELS Good Heavy Weight Terry Cloths 39c pr. TABLETS MOST FOR THE LEAST I Pencil tablets, two sizes---! 6x9 inches with 80 sheets; 8x10 with 50 sheets, good ' quality ruled paper. Unu-i Unu-i sual value, only 5c. This List Will Interest the Needle Woman Coats Crochet Cotton . 12c Coats Sewing Thread . 15c Ric Rac Braid, fine quality 10c Sticken Braid, special grade 10c Seam Binding . . 8c Reliable Snap Features . 8c Darning Cotton. 3 for . 10c Needles . . 6c GINGHAMS Amoskeg Fancy Ginghams 32 inches wide 23c yd MENS LEATHER VESTS Sheep Lined $6.90 WORK SHIRTS Made of good weight Cham-bray, Cham-bray, in Gray and Blue. Sizes 14 1-2 to 17. 69c Good Economies for the Housewife Shinola Shoe Polish . 9c Pearl Buttons . 3c Hair Pins . . 9c Childrens Garters . 10c Pins, paper . 2c, 4c, fc Corset Laces . 8c Hair Brushes . . 3f c Brooms . . 43c Whisk Brooms . . 29c DRESS PANTS FOR MEN Worsteds, serges, cassi-meres cassi-meres in blue, brown and gray stripes. Plain or cuff bottoms. Extra good values $3.98 Boys' Two-Pant Suits gmart guitg satisfactory service at a having A remarkable offering of boys' two-pant knicker- For Men anc YoiUlSf Men bocker suits. 1 he same high-grade suits we have been selling all season, representing the superior j; C. Pen Co Suit and are made exclusivel values to be gained by our large buying power for ' C J 312 stores. for us and sold only in our 312 stores. They are Here is an unusual value that will give tnat boy carefully tailored fromseldcted woolens and modeled an unusual amount of service at a big saving to you. .v t. , , , . , ... 7 i o . , . , .: 7, , on the best fitting, up-to-mmute line for men and Boys All-Wool Cassimere Knickerbocker Suits with two pairs of pants. Sturdily made and reinforced where the yOUngr rnen. greatest wear comes. Stylish patterns and colors. $q ff We stand squarely behind our claim that these O.yU are tne utmost fr the dollar in our clothing. Priced cit You'll find other superb values in boys' two-pant suits .nour present ' $17.50 $24.75 $34.75 L Mens Woolen Sox 0il cloth Bleached Sheeting Mens Cotton Sox , Made of good weight yarn and finely In Pain and fancy colors 48 inches 81 inches Wlde 10c pr. woven. . 58c yd. - 49 cents pr 29c yard Serpentine Crepe Bleached Muslin Mens Overalls -4- In fallcy Pattenis 36 inches wide '. $iO Mens Lined Mitts 29 yd' Combs 89cpr- , Underwear Fine Cambric Percales large variety Big Value for Men All varieties dressing combs, fine Pan, rnvoo Men's 16-lb. Heavy Ribbed Union Yd !oC combs, pocket combs, barber combs; IVienS dnvab LrlOVeS guits Long sleeves, ankle length. . , rubber and celluloids. Good quality. Knit Wrist An astonishingly good value at this n hne grad(I and camed m a dlversi" Your choice at low price fied range of designs- Direct mill 15c to 49c 10c pr' a shipments permit us to constantly give $139 you new patterns from which to choose THE LARGEST CHAIN DEPARTMENT . STORE ORGANIZATION IN THE WORLD - - . J |