Show WHAT advertising MEANS the laity generally speaking do not appreciate the force 0 of advertis ing and too often the business man himself feels eels like he Is making an out and out contribution when he spends money for or advertising purposes nut but that this department of 0 life Is a mighty power indispensable to progress individually and collectively Is proven every day of 0 the year As an illustration of 0 what advertising has done we might cito the case of 0 Wrig leys spearmint gum this company sold worth of gum last year at sc per package it seems incomprehensible but the records show that such Is a fact act dut but the company did not do that volume 0 of business by simply sitting back and permitting stores to hand out tile the gum at a nickel por per it went to work itself itsek and spent in advertising its products on tile the billboards in magazines and newspapers and in various other ways in order that the laity might have before ore it always the to chew spearmint gum the thirty million dollars business in one nr ar was the result the company another guru graj i manufacturing institution sold fifteen million dollars worth rt sum and spent in advert adv ertl ls alj ang ng als jt s product 1 and so we might go gao A on reciting in i 4 t 1 i i ll 11 stances where great fortunes have been built up by the judicious use ot of advertising space all of which bears out the tact fact that money spent tor or judi cious advertising is an investment |