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Show ry ree tenes "March 15 - April 15 1997 PvE pe HELP PROTECT ENDANGERED OUR. WASATCH CANYONS - | CONTACT US AT a http://www.saveourcanyons.org info @ saveourcanyons.org -363-SAVE or 363- 7283 P.O. Box 58671 SLC, UT 84158- 0671 what @ like PARTY TRAYS & Catering Available Buy ONE «get sandwich the at regular second for |/2 price, price 803 E. 2100 S. Salt Lake City Utah 84106 80|-486-1839 dead epceRO — Ballistic Volvo's continued from page 6 serene in flight manners, and comes to earth like a Nordic jumper, poised, balanced and more. The interior of the car has been nicely updated from the 850, Volvo’s most successful product, and the 3rd most frequently sold vehicle over $25,000 in North America. (Look in these pages for a winter test when the car is released to the public.) Volvo’s intentions with these new cars are as clear and brazen as the saffron and cassis (tangerine and plum for those of us who are palette impaired) colored coupes. Volvo is announcing with authority their intentionsto move beyond the market of sensible but boring family cars. They are entering the world of sport coupes like the BMW, and All Wheel Drives like the Subaru Legacy and Outback. Rather than enter the market timidly, they have launched what could well be world beating cars. Day two saw us in a saffron coupe exploring- some of the best roads in the world, leading up into the mountains, and along the San Andreas fault line. _ Six hours of dicing it up through mountain switch backs interspersed with long rolling straights showed the versatility of the C70 coupe. Of the ten vehicles which have met their end at my hands two have been Volvo’s...facts which I neglected to pass on to Volvo marketing until this moment. Both protected me beautifully, which is what gave me the confidence to push the coupe at ten tenths speed. Art, my handy Volvo marketing representative was an incredible sport. In especially challenging cor- _ ners he would start to speak wistfully about his wife and two children, occasionally eyeing his cel phone for service out in the country, as if to give one last car I have driven. At the limits of adhesion it main- tained turn in ability, and even in slide it was predictable and controllable. For all of the stiffness the suspension was supple and absorbed expansion joints and potholes with aplomb. In wooing a new market Volvo lavished extra THE WASATCH CANYON REPORTER IS SEEKING CAREER ORIENTED, MOTIVATED, ORGANIZED PEOPLE TO SELL DISPLAY ADVERTISING FOR THE FINEST NEWSPAPER IN THE WASATCH. GREAT TERRITORIES AVAILABLE. | changer is awesome. The interior was nice, and cer- tainly better appointed than previous cars. However | the Birch wood inset steering wheel is ugly beyond words...one can only hope that it is an option for the less discerning Europeans. In all the three days of Volvo testing was incredible. To be able to drive a vehicle, and then sit down with the designers and have them explain exactly what the reasoning was behind every decision is a powerful experience. The Swedes were affable and entertaining. Often it felt as if you were facing some Nordic stereotype. Stern, yet with a sparkling laugh-: ter lying just below the surface. Henry and Hokan, _two of Volvo’s power brokers had me. laughing throughout the trip. Henry remarked continually on - how dismaying American’s and their auto preferences can be. Yet he worked non stop to meet the needs of this crucial market, roughly 25% of the total Volvo sales. Hokan bemoaned the three years of sleep he missed while creating the coupe. Yet with fatherly pride he posed next to the C70, happily aware of how instrumental he had been in changing the direction of Volvo’s image worldwide. call home. Yet the coupe, due much in part to the incredible rigidity of the body, was as able as any Page 13 FAX EMAIL ty GALL 801-486-1388 oR attention in a few areas. Car audio is one of the stronger components. The coupe is the first car equipped with a Dolby surround sound amplifier. The fourteen speaker system with three disk in dash om, 485-2735 76761.205@comMPUSERVE.COM Sher ~ The best tool to build an enormous kicker in the backcountry, dig your car out, and save your bro’ from being buried in an avalanche.... -The Lifelink HMX D shovel |
