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Show Huge 2nd Anniversary Issue - November 1996 SNOWBOARD DEFACTO: Existing in fact (whether by right or not). One any given day there are 300 to 450 snowboard marketing companies, many entered the aerospace indus- board? USA with the Defacto name, If you’re ready to design try on the materials and eng!neering side of it. From there “Defacto now has a program but plans are in the works for your own, whether it’s one or he went to the Evolution Ski. work and they will make you a single board for $750. This a Defacto-produced and marketed board using an as-yet and undetermined out. Company for a stint learning claiming to make their own how boards. deciding the manufactur-— to make skis his ing side there are 30-40 before future hs lay in scurannccennanaunean companies with the ability to build boards in Want where you at Defacto can do some amazing stuff. 1 Run your idea by | them. An example of one of these very llimited edition Robert Smith with Mr. & Mr s. LaPointe boards iS the making snowboards. ‘CureStick (see photo) made for Cure jongleur Bobby LaPointe founded Defacto Smith. This board is a one-Snowboard Manufacturing in 1993 and it has been growing of-a-kind featuring the pupever since. pet graphic found on the LaPointe has used his Cure’s record jacket and was knowledge of composites presented to him during his gained in the aerospace recent swing through town. industry and manufacturing Want to start your own company? Defacto will make processes learned at Evolution to develop quality boards using your graphics z Snowboard right here in town. — | ‘Started almost three years ago, Defacto. Snowboard Mfg. has grown from a guy in his garage to a huge warehouse producing up to 100 boards a day. Defacto began making boards with an old airplane tire press. They now have several hydraulic presses valued at over $600,000 along with board shapers and —- boards and procedures z that _____ allow Defacto to be Hee able to put out five boards per hour. Since it’s always winter somewhere there is continually work, but now especially Defacto busy is for| since North America is coming into season. the In fact, Defacto has just finished a run of 1500 boards and is gearing up for a busy | Evil doers beware: Chino the winter making boards vicious guard dog stands watch for their twenty-plus over Defacto’s warehouse ~ Clients including © cutters, even a silk screen Evolution, | Voile, facility. The tire press is still WinterStick, ©Zero, Inch, there but doesn’t see much Carrera and Zero Snow (a use these days. Japanese company trying to All this came about use English words for a prodbecause of Mark LaPointe uct name and not quite getwho came to it in a roundting it right). Brighton Ski about way. LaPointe’s father Resort has even order a few had worked in aviation for logo boards for this winter years and got Mark into it. gz > with plans for a big run next Mark had originally con- ¢ sidered being an airline “They are * - Have you always want- .<& ed to build your own snowboards? nothing but glorified bus . Defacto will do it drivers.” He . instead for you one at a > time or a big : FUR. Sa SSN PIES Rama Da 2Paes PES ce a 33 $ Hooc: (“Something ~ name the kids one thousand, Defacto call 972.1999 will help you can’t _ rhyme with ‘defect-o’”). PiGEGiEGiGGireieiiear PPGPGieiieieeiee |e but the boys $ who does the fabrication pilot until he realized, in the art won’t be put on a that a lot of companies are stretching the truth when it comes to who is ‘really producing the goods. One company located bring board, - math it becomes obvious Manufacturing one price gives you a choice of any of their stock boards with 4 your art design on it, within reason. Some | graphics can’t or quantity. If you do the is Defacto just tas RAE ER ah Ee DE RD EE SERE sernnanertn Lan eo Ee % NE EE ETC ae Be Stee ae Sa PRE ee and their stock sizes or you can special order sizes and shapes. A clever graphic and name and you’re in the marketing business for a tiny investment compared to the equipment costs for manufacturing . This is why it is approximately ten-to-one . Come to the Hungry i to try the finest Greek and meditaranean Cuisine Gyro: Thinly sliced vib - marinated in our own blend of Greek herbs, topped with tzitziki sauce $650 Souvlaki: Charbroiled skewer served over pita bread with veal demi-glace. $6.75 Mykonos: Breast of hicken braised in white wine, garlic mushrooms, tomatoes and basil tossed with oregano asiago cream sauce over pappardelle $6.99 Banquet Room and Catering Available OUTS: ILAM - 3pm spm - 10pm Daily. sat & Sun Open at gam 1440 South Foothill Blvo. 801-582-8600 epee lee pele epee epee el eee epee alee ele (cl 5 mar- keting companies to manufacturers. Just order fifty boards, rent a booth at SIA and start telling everyone you're a snowboard manufacturer. Defacto does market its own line of boards using the Defacto name but only over-seas. LaPointe says there will never | ABA.5044 1140 East 3200 South Brickyard Plaza _be a board marPn | Kketed fm. the Page7 Salt Lake City, Utah www.denalil.com C] On MFG |
