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Show t f i . ' Page 10. f I UINTAH BASIN STANDARD, October 1, 1986 We admit it Advertising has a tremendous impact on prices. But you may be surprised by what kindof impact In addition to being informative, educational and sometimes entertaining, advertising can actually lower prices. It works like this: Advertising spurs competition which holds down prices. And since advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that canbe passed oh to consumers. Moreover, competitioncreated byadvertisingprovides an incentive for manufacturers to produce new and better products. AlnWfiSfWflQMPIfft Which means advertising can not only reduce prices, momr word for frbdo:.i of choice. but it can also help you avoid lemons. AmerkAssodatkofAKmismgAeacfa |