Show 'rrrv Page A— i ne Heraia journal Logan utan Sunday Septembers 1868 Jackson is hot property By Paul Finebaum The Birmingham Post-Hera- ld Jackson might be mired slump but the baseballfootball star is drawing rave reviews on Madison Bo in a hitting Avenue The former Auburn star is being featured in an advertising campaign by the Nike shoe company reportedly costing about 85 million The ads are being shown on television as well as in magazines such as Sports Illustrated and Esquire Although Jackson has done limited advertisements in the this is the first time he Rast been featured in a national and international campaign Some spots are being run in Europe Richard Woods Jackson’s attorney declined to say what the former Heisman Trophy winner is receiving for the spots But it’s believed his annual contract with Nike is in excess of 3100000 That figure is likely to go up Package 1 Junior Atomic Arc Ski Scott Pole Raichle Gremlin Boot Tyrolia 90 Binding Kevin Nike spokesman ‘ Brown said three spots now are running on television The first one titled “Mondays with Bo Jackson’’ shows Jackson riding a bike The commercial begins with a shot of a mountain with a small image of a cycler coming down its side As it gets closer Jackson K2RTDSki W6 Includes Base Prep Mountings Free Ski Tunes Thisseasonlil Boot Alpina Includes Base Prep Mountings Free Ski Tunes Includes Base Prep Mounting & Free Ski Tunes includes Base Prep Mounting & Free Ski Tunes Thisseasonlil Thisseasonlil Package 5 Dynastar Carbon Ski Salomon 957 Binding World Cup Pole Raichle 455 Boot Head Express Ski Tyrolia 470 Binding World Cup Poles Alpina 535 Boot Dynastar792Skl Salomon 447 Bindings World Cup Ski Poles Salomon 347 Binding K2Pole Munari MSI Package 4 Package 3 Package 2 Thisseasonll! Includes Base Prep Mounting & Free Ski Tunes Thisseasonlil becomes clearer Finally Jackson looks at the camera and says “Now when is that Tour de France thing” The second commercial “Wednesdays with Bo Raewiks Neck 1988-8- 9 Ski Gators Parkas Jackson” shows him in a gym playing basketball Toward the end the 1 Jackson dunks the ball (“He actually dunked it” 6-- Reg ’3" Brown said) As Jackson is walking off the court he stops and says “Air Bo I kind of like the sound of TURTLl NECKS that” 88 The line is a play on Nike’s Air Jordan campaign featurMichael ing NBA all-stJordan ar Lad Its The final commercial “Fridays with Bo Jackson" shows the through neighborhood athlete an jogging urban C SALOMON 747 Equip At the conclusion Jackson shakes his head and says "Another day another hobby” Said Brown: “Obviously most Americans realize that Jackson is making fun of his dual career in baseball and football But in the spots shown in Europe we had to do a little explaining” Although Jackson has never shown much personality in blic he comes across very uman and funny in the spots “Bo really felt comfortable people doing the commercials” Brown said “I think it helped loosen him up He was really a wonderful guy to work with' Marty Blachan considered the leading sports advertising consultant in New York said with Prtycmon Reg 18" y Bindings 747 Binding Reg 165" ‘Limited to Stock on Hand J the Neoprene Face Masks Jackson has great potential on Madison Avenue “But he must distinguish himself in the sport or sports he's involved in” Blachman said ’His potential is really great if he can be a star in both sports” The only negative that Blachman sees is Jackson's often icy relationship with the press and the way he is perceived by the public as a result "Many in the advertising community think he's immature If he comes across as a wise-as- s it won't help him He can't be short-fuseor He to show needs persurly sonality and if he does that and is successful he has great d potential" Still Blachman questioned Nike's decision to feature Jackson so early in his career “I think Nike is taking a gamble” Blachman said Remember that taking a gamble doesn’t necessarily mean it's negative They are taking a risk because no one is certain Jackson is going to develop into a credible star The jury is out on him because his public personality hasn't been established” Warm Washable Reversible Unisex m SpGftB&ck Ski Racks FREE) Bic Bike Rack or Sailboard Rack with Ski Rack purchase! All Sizes & Styles Fits any car van or wagon MBMna&SaSnSi World Cup Black Snow GT700 $ Locking Ski Goggles SoftThtrmal Anti F — : 44788 ' Scott Adult Youth Reg 19“ Rg 3- 2- Michael Goldberg a consultant with National Media Group a New York sports marketing firm said he would take the same chance as Nike guy” Watch for M8" Al's Gigantic Selection of Burton Boards Coming this ReglW RegVMS Fanny Pack fr Legend Insulated Thermos 47099 mono Month!!! Wfl105M “I would take the bet” Goldberg said “How many people have the potential to be a superstar in the two major sports? It's a clever campaign He is a truly unique athlete with great potential And he seems to be a clean-cu- t kind of B1UIRBT101N SNOWBOARDS Roar Goar guSungl But Snowboards Mogel Monstor Transport System 41599 ' P SPORTING GOODS Belter prices from over 600 Merc haying 99 West Center l Logan v '- -vv 752-515- -- pwtrl 1 t V k VJU - |