| Show 20— The Herald Journal Logan Utah Sunday January 5 1986 to zap your advertising? Not if it’s in newspapers Newspaper readers regard ads as news about the marketplace —what’s for sale where and for how much 60 of readers “look forward” to the in TV magazines advertising in their newspapers— more than say that about advertising radio and mail combined don’t fast forward past them Newspaper readers look forward to ads they Are viewers using the Time Machine Response Analysis Corp 1982 Herald Journal 752-212- 1 Newspapers Our time Isas come For more on newspaper advertising readership contact Mac Morris vp National Sales York NY 1003& (212) Newspaper Advertising Bureau 1180 Avenue of the Americas New 704-450- 3 |
