| Show Tim Salt Lake TribuneDeseret Morning News Sunday February Advertising supplement produced by the Newspaper Agency Corporation 1 2004 vi fE7® SPITUOIMJECO OE Jiy R to7i' The story of Morris Murdock Travel Is really the story of four Utah travel agencies In 1957 the Church of Jesus Christ of Latter-da- y Saints approached Franklin Murdock about starting a travel agency to take care of the travel needs of church employees and missionaries On January i — I 1958 Murdock Travel -v ! doors its opened Murdock not only handled the travel for the LDS Church for more than 30 years but also grew to be the second-larges- ' travel t agency in Utah Murdock became widely known for offering LDS Church history trips around the world Planning travel for a worldwide missionary A is system allowed them to build a reputation as the travel international FranklinMurdock experts in Utah Franklin president PresidentChairman of Murdock wasTravel until of Murdock the Board - Murdock 1979 and served as Travel chairman of the board until his death In 1986 Another company was born in 1958 Four young men who had spent time in New Zealand were asked to coordinate a trip to New Zealand for the LDS temple dedication there From that assignment Beehive Tours & Travel was born Barry Wride Dick Lambert Harper Wallace and Wilf Goodwill gave up their planned careers and turned to travel They filled many tours to New Zealand and put together a cruise program on Costa's ship American East that cruised to the four Hawaiian Islands with weekly departures from Salt Lake on Western Airlines Beehive Travel became one of the largest and operating service agencies Denver West Beehive's was reputation built on decades of vision innovation and service to those who traveled on their their tours travel groups cruises and '$ 't I s '' " ”ig tli It141:: ' ' - ' I' 'K' It A r 4:04 t1j t : Iv and commercial trips In Beehive acquired Bonneville Inc which 1988 was by Travel ) I N- Nee') IA ' ' v'' o tt- 41' n ' ''' '7 V - t- i t- - vg ' " '''' - 0"' Will' Goodwill Dick Lambert Barry Wride Harper Wallace Beehive Tours and Travel was owned by Salt Lake City natives and Josephi rtb Mark RoseThe Bonneville-Beehiv- e union created a travel business that offered a broad range of corporate personal and leisure travel services By 1995 this company had gross sales of $60 million 150 employees and offices in four states Montana —AftUertahw' raand industry for several years June Morris decided to start her own travel agency In 1970 in a back room of her husband Mitch's film processing company she opened Morris Travel She contacted businesses In the area and convinced them to give her their travel business From this inauspicious beginning Morris Travel grew to be the largest travel agency in Utah June was always known for her ability to be creative In growing her business In 1984 Morris 1 P 1989 - 1q ' 1i i' - It been t t' it' - i 1 i 174 PI tor14 :- r ' :-) ) if- r' 4): v : 'N -- N - a fogio':- i' i)lv Jo 6 Mark Rose - f E ‘ ' ' - v r1 4 !i' - 1 0 4 1 - - — - I :40' 7 advertising the latest in with commercial business training and opportunities vendor and travel supplier programs Morris Murdock Travel evolved from the humble beginnings of several companies dating back to 1958 People from diveme backgrounds started travel Al Southern E Murdock Escorted Tours I Morris Incentives Meetings : ' - - v i and ' - 4 Morris Murdock Business Travel business travel service travel management technology a leader in - Morris Air companies because they enjoyed working in the travel industry and found travel a happy field of endeavor Today Morris Murdock Travel is ranked as one of the top 50 travel agencies in the United States and received the "Best of State" award in Utah for 2003 in the Travel Agency category - and business o 4 V -- 7":"!!'"'4' - i Ai ' ' :' i 40W1P f i t (4 i - ''''""""'''''''''''''''''''''''''''''''''''''''""""'"'''''''''-m”m-'' l'kL:::' -r -- v -- ' fi t in the specialization different areas of travel has helped us succeed Each of our vacation specialists is an expert in some area of travel" said Slack IIn Morris 2002 became an aMsusordcola of Carlson Wagonlit Travel one of the largest leisure and business travel agency networks in the world and the oldest travel agency network in This America North association provides Morns Murdock with the benefits of national and local cooperative technology tools assistance development education and to participate in negotiated offering packages California and Disneyland using Delta and United Airlines :(1t'kl4ti::) : - - in the innovators travelbusiness never being satisfied to just sell the same products as everyone else We believe that Gala Tours to i i firivs 4 ' l the Caribbean C 'ii --4- 1 & Morris Murdock Travel has several other companies under its umbrella: E Xplore Vacations that brought AeroMexico Mexico's largest airline to Salt Lake City Xplore Vacations sells vacation packages to Mexico and Hawaii and cruise packages to Alaska Mexico and travel CoaNtevt N - ' '-- I 'r'''''''v'''''"'"'"''"''''''''''"''- t ow tA - Baron-TravExpress a wholesale Bonneville Beehive Travel industry — June 1 Jenson Morris founder distributor of international airline tickets to travel of Morns Travel the founders and owners of Beehive agencies across the United States travel agency business Travel Travel Express and Murdock Travel as well as my SOLO a home-base- d dedicated and talented associates at Morris Murdock with 180 independent contractors throughout the Travel" said Slack United States ' t 4 Morris Travel I the c - Randall Hunt June Morris Kaye Burgon Richard Fiends Mark Slack 1' of ' - r t tal - 4 ft - - N 014 - : 1"''''''- - Nts (-- - 1 ' ' : 'Ss - r ' ---t- : 4 ' - ) '' : '' raweAtv - - 7- 6 ' ' 0 - -' ii m 7 t In-f'- ') 2 lL 'kt i 41144 tiii in multiple languages to capability privilege ii- -- -) t ''' ''' 7 1 N A( my A 4J-- I r ::7IP isti - "'i - 1- : ‘ ' corporate registration meetings since conferences executive retreats and inbound MMI uses proprietary destination management has technology providing clients online registration Travel - 1 - iVI ) tt I -1 it the "Consider as Done" serving company MMI is a and president provider of incentive travel CEO of Morris conventionsconvention - t(ir Al 41 - 1 Slack Mark who had been g4L A IS I 't f - Pt I4 incentive personal 0 Alp ' ' lk Morris Murdock 1 4' - ' the offering tours to LDS Church and sites other of historical the destinations throughout is world leader "We have been the "th Travel started an affiliated business Morris Air chartering airline flights to Hawaii and Mexico Morris Air quickly became a success and grew to become a airline operating in the Western US and Mexico Morris Air was sold to Southwest Airlines in 1995 It was Morris Air that brought low fares to the western United States By 1986 Morris Travel had grown to more than $65 million in revenue ranking it as the largest agency in the mountain states area As airline deregulation took effect during the late '70s and '80s the travel business changed dramatically During this time a group of five young themselves into a agency owners organized consortium with the idea of sharing joint advertising costs and mutually working together where possible The organization meshed in a remarkable way Things worked so well in fact that in 1984 the five agencies incorporated under the name of Travel Express This new entity became the third-largeagency in Utah The Travel Express agencies secured the franchise rights for Ask Mr Foster Travel and marketed under that name In 1987 Morris Travel and Travel Express-As- k Mr Foster merged In 1996Morris Travel and Beehive Travel merged In March of 2000 Morris Travel and Murdock Travel merged to become Morris Murdock Travel With this merger of the two largest agencies in the State of Utah Morris Murdock Travel became the largest independent travel agency in the Intermountain area Morris Murdock Travel employs more than 230 travel specialists and operates 10 offices in Utah from one end of the state to the other four offices in Idaho and three in ""11 offices 14"1"""7-I '':1'''"1 full- - travel between and the Coast ' --T- " El & we9:111111119 rey Kobk oldestl continuously 113 - ' y r 1 i ( - I 1 ye' S: PD11)i' : ) - ' 8:: -' v - s ''"o-- ri ' t A '" k e' Mark Slack PresidentCEO Morris Murdock Travel 'I |
