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Show \ J3 SUNDAY Sunday The Salt Lake Tribune Newly Discovered Book by Master Of Wit, Dr. Seuss, Hits Bookstores By pes Anderson RIBUNE CHICAGO — Forthe sandbox Fast-Food Joints Have Decided set, it was a major literary event —and for bookstore ownersa relief. Thank goodness for a book To Get Chummy that isn't about sexor O.J..” said William Rickman, president of Kroch’s & Brentano’s, as a truck wheeled in first-day copies of It was one of those places where Daisy-Head Mayzie, a newlydis- you order at one windowand pick covered tale of classmatetaunts. up your food at another window and they demanded to know my name. “Bill,” I answered honestly. though I could have done better thanthat if I had beenthinking Sure enough, a few minuteslater, some husky young womanbellowed foral! to hear, “BILL!” My coffee was ready Three or fo vther heads turned at the sound becausethere are always that many parental dismayand the greed of a publicity agent. While purists sniffed that this is not his best work, others predicted an instant classic, based on the track record of the author, Theodor SeussGeisel, who Seuss. urrect whatever they can. But this pieceis strong. It was a com pleted piece. across the country on the same That lot copies.” said Andy Laties, owner of The Children’s Bookstore. MayI Introduce. . . Thefirst new Seuss book published in four years, it introduces Mayzie a flower-child, to a world that dances with the Cat in the Hat where an elephant named Horton hears a Who and achild dreams of Green Eggs and Ham loved children’s author, Seuss left the manuscript in a drawer whereit was accidentally found by his widow, Audrey, as she cleaned houseafter his death On Monday, we shipped n emotion, The book brings out your values.” The work. originally written as a screenplay 20 years ago, then abandoned, was tucked away and forgotten. She was cleaning out a G hit ne little rly readers id among 40. Eggs and Ha A Serious Writer: The western Massachus' who ran ewer a zoo dur tion, Gei nted to w ous novels His first ous : 7 Godiva this book for children nat Kroch’s & Bren- ind In other words. yes The Associated Press yougo get it. Instead, theycall out your name rather than your din- started. It got started in one of Year of Board stamp is last in Chinese zodiac series. Year of Boar Stamp Already Out of Date those places wherea groovy man- ager decided to abandonthe traditional formal relationship between waiter and customer — the old master-slave relationship. After all, this is a democracy. The traditional arrangement between THE ASSOCIATED PRESS A new U.S. stamp issued at year’s endis nowout of date and preparedearly in 1994 for the 29-cent rate. Thus, to use the new Boar stamp forfirst- class postage, you must add 3 snooty waiters and even-more- Thelast 29-cent commemorative of 1994 honorsthe Chinese NewYear and features a boar — the last animal in the available to collectors. until snooty customers just won't fly series of 12 comprised in the March 1 anymore. $ our waitperson no longer says, “Good evening, sir MayI serve you?” She bounces up to you and sa “Hi, my nameis Buffy and I am your waitperson Chinese zodiac. Chinese-lan- guage characters, “Year of the Boar,” envelopes, address the envelopes and placethemin alarger envelope addressedto: Customer Affixed Stamps, Lunar New Year, Postmaster, Sacramento, CA 95813-9991 upper right corner is thegreeting “Happy NewYear.” The This stamp was am your eatperson for the eye- approved ning.” This chumminess has now invaded fast-food places where you “147,” as in, “Your order will be your tofu burrito is ready.” I have been reduced to a number but Buffyis still an individual. Tseeit on her nametag — “Hi! My nameis Buffy!” Someplaces have now recognized that isn’t fair. Buffy is Buffy and I am 147. So they have decided to get chummy. In the spirit of Buffy the waitperson, they have discarded the cold regimentation of numbers. They want to know my own personal name. They wantusall to be, not but friends, chums, buddies, virtually family, albeit a gushy family. That can cause problems. I or- dered a cup of coffee the other day in a huge, crowded place where at least a dozen people were namedBill. It dawned on me that they don’t really care what my name is for friendly reasons. It’s just a way of keeping the orders straight. I could have told them my namewasStephanie and they wouldn’t havebatted an eye. I’m kind of sorry I didn’t use that name just to test how well they pay attentlon. If you’re out of town, as I was that day, and they ask your name, you can be anybody you want to be. And I was tempted. When they asked my name,I wanted to say “Newt.” I wanted to say ‘‘Nestor.”’ I wanted to say “Hillary ’ But I didn't. I didn’t want to be caught lying about my nameto a fast-food clerk. A thing like that can keep you out of politics forlife. The vulturesin the press love to find out about someold girlfriend or some reckless adventure in savings-and-loan speculation. Imagine whatit would do to a person’s political potentialif it came out, years later, that he had been overheard in Seattle ordering a double mocha and using the name Hillary, So I behaved myself. “Name?” the clerk asked after taking my order. “One Forty Seven,” I said. “My friends call me One, but I'd appreciate it, Buffy, if you would call me Mr. Seven.” Bill Hall is the editorial-page editor of the Lewiston (Idaho) Tribune, a Salt Lake Tribune You may purchase the the bottom of the stamp. In the designer of the stanip is Clarence Le of Honolulu ready whenwe call 147." And theytreat it like a name They bellow “One Forty Seven are stamps at yourlocal post of- for the evening.” into such places and you wereneither Bill nor Stephanie. You were cents to the envelope First-day cancellations meaning appear at To which you probably should reply, “Hi, my name is Bill and I serve yourself by placing an order at the counter. They used to use numbers for that. You used to go Hewas right there at the very beginningof sance the hugely boy Poet Hewas right there at the very beginning of this cowboyrenaissance. He’s a real pacesetter.”” He's a real pac publishers now are scram producetheir own cowboy-poetry HAL CANNON W Folklite Center s ago. TAKE A BOW TwoBrigham Young University professors were honored fortheir contributions te sponsored researchat the university. Calvin H. Bartholomew, profes- sor of chemical engineering, received an award for Outstanding Achievement in Sponsored Research while chemistry professor Milton L. Lee was honored with the Technology Transfer Annual Recognition Award. Utah State University profes- sor FrankSalisburyreceived the Founders Award fromthe American Association for Gravitational and Space Biology. The organization cited Salisbury for his research in plant physiology and controlled eco- logical life-support systems. His research has been instrumental in developing systems to raise crops in space. Three BYUnursing professors were recognized by the Utah Nurses Association. Lynn C, Callister received UNA’s Education Award, Rosanne Schwartz received the Special Service Award, and Barbara Mandleco received the Research Award. DonSproul, Millville, has been named ‘SU an honorary alumnus of Sproul has been a member of the USU Big Blue Club since 1978. He has been president of Big Blue and a member ofthe executive board. He works on the annual Aggie Auction. fice, affix the stamps to your an award to BYU officer Lynn Stokes for supervising the department’s program RayH. Garrison, a BYU professor emeritus, has won a national award from the Text and Academic Authors Association Art of Acquiring: As he ¢ pletes a quarter-century small book perfect for ranchers to stick in their jeans pocket while some 50 titles a year mass-market hit books to Booksellers eround ie world, andsales last year react $4 million. He also has a backl ist nice to have abest > says. But it is not some. i 1's consciously striving for. If it happens. he says, it will bea Lyle MeNeal, professor of animalscience at USU, received an Excellence in College and University Teaching in Food and Agricultural Science Award. The award, given annually, is sponsored by the U.S. Department of Agriculture and National Association of State Universities and Land Grant Colleges residents buckle up their seat belts has earnedtheattention of the National Highway Traffic Safety Administration. Robert Weltzer, deputy administrator for the NHTSA’s Region VIII office in Denver, presented 4 They told me it would never really sell,” says Cannon, who shoppedaround thecowboypoetty idea without success before coming to Smith. [Smith] grasped the vision and was very enthusiastic aboutit. I have a real debt of gratitudeto him.” The cowboy-poetry anthology became one of Smith's biggest sellers and spawnedaseries of Gibbs Smith books on cowboy songs, humor, clothing. furnish ings and philosophy. Don t Squat With Yer Spurs On!: A Cowboy’s Guideto Life, filled with sage ad. e, such as “Always drink upstream from the herd,” has sold nearly half a million copies. much as As anyone, Smith deserves 100 sales reps distribute of more than 100 popul and is always looking for fice reads, “Publishing is not about editing. It is about acquir ing,” a philosophythat guides hi work ‘Acquiring is where lappy accident — “a book being ght for a time gu ing newbooks to publish A card tacked to the wall of Smith's of it all starts.” says Smith, who sifts through 50 to 100 unsolicited Smith sees himself as standing on the shouldersof previous generations of Western cultural lead- ers who laid the groundwork for his success. To him, Utah is a rela- tively youngcivilization, one that historica ly has imported most of its culture from the rest of the world that wrong. then nothing ters el e Is producing nationally rtists and writers — and awakening Smith recently be ing children’s books and like to publish morefiction. sci- pictor al books cookbooks and gardening books ence fiction. He'd love to publish speaks ture throughout the country and Kerouae’s On the Roaddid r for a generation as I'minterested in having Utah be looked at as a cultural force. It’s possible to beculturally ambi tious and live novel that credit for spreading Westerncul- ts to help spread Utah's at k opportur JCPENNEYSTYLING SALON Members of Weber State Uni- competition in Fort Lewis, Wash. Weber State became the first team to repeat as regional championsin the “Ranger Challenge.” The WeberState teamincludes seven members from Utah: WayneGilstrap and Chris Moore, Ogden;Scott Hall and Jason Wilson, Layton; BrandonPayne,Syracuse; Blaine Wales, Kaysville: and Jeff Becker, American Fork LAST WEEK TO SAVE! The College Board recently named six BYU students as recipients of the National Advanced PlacementScholars Award. These students are: MatthewJ. Astle, Salt Lake City; Jacob A. Bernhardt, American Fork: Robert M. Blanch, Salt Lake City; Jonathan M., Ellingson, Highland; Joseph A. Pergler, Farmington; and John Shirts, Bountiful. Fifteen ShopKostores throughout Utah donated $39,615 to the Utah Special Olympics. The contribution represented proceeds from the ShopKo Charity Golf Outing in Green Bay, Wis. | LOST ART eS overthe years and gained it all back. Is this what you want to be saying to yourself? Then changeyour life now! FINAL DIET PLANe IT REALLY WORKS! ony $9,95 *25558H 7720-B El Camino Real, #201 Carlsbad, CA 92009 to touch lives all over the world versity’s ROTCfinished third in the national “Ranger Challenge” Send Check or Money Orderto: FINAL DIET PLAN. in Utah.” SY SaAIre Leal er: a eTRMAs EDI aa) BNT-WIInf: Has):(te Maen a Try Me" Kit - a $13.50 value- fot ce Sa eC aie. Your hair never hadit so. good Se Snae a4 SLana ainoolibater en he pth orcad Sere et he says. That is thrilling to me, to be in this barn and do that. You have an His book, Managerial Account- andkeepitoff. That is changing now — manuscripts a week. “You start with the right concept it you do ing, seventh edition. is oneof only two books in its field chosen by the association to receive the 1994 Textbook Excellence Award. Learn howto lose weight BYUPolice efforts to help students and says Hal Cannon, artistic director of the Western Folklife Centerin Elko, Nev. book business. Smith publishe S run towardliterate. acamic books with limited appeal is not averse to publishing a He has helped raise more than $800,000 for Aggie athletics. And although his when Smith published his first collection of cowboy poetry. a ignored by the major publishers. ner’s name. I think I know where that got establishing cowboy poetry valid art form riding the range. Thesubject was the guy yells and, if you want a cheeseburger, group newspaper. with expressions of k volumes Just called out orders by food and you went up to the window when you heard something youliked? & deal of mystique to one little dai- sy dealing whose ownperso! al fa he has read all the That niche expanded in 1984 Wouldn't it be better if they customer, Geisel said, in a statement is- sued from her home. “There's a sweetness about this little girl and there certainly is a great @ Continued fromJ-1 your order by name. and I'm perfectly delighted with it. Around World named Bill, Mike. Tammy. Stephanieor Caitlin. It’s amazing anyof us ever gets the right order in those food places that call out cook others was jan 1 —and : couldn't be happier. Spreads West If you take any 500 peoplein this society, you won't find more than about five of them who aren't just wrote in bookstores Publisher It gets worse if your name is Mike or Taminyor Stephanie or especially Caitlin, the hot new “Cheeseburger!” they'd all arrive s in morethd people namedBill within earshot of anybodybellowing “Bill.” name of the recent era. of Considered the world’s most- died in 1991 in his hilltop home at La Jolla, Calif He was better known as Dr. Whena powerhouselike Theodor Geisel dies, peoplewill res- 250,000 copies out the door noted Kelly Grunther of Random House in New York. Dr Seuss’ longtime publisher. ~The ones went to the West Coast so It's going to sell a Uh JCPenney Styling Salon people's |
