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Show Important Information about NICOTROL®inhaler. Please Read Carefully. eeee ee eee 101mg ving previous experience running a business, Loida Lewis took over her late husband's billion-dollar corporation and made it even more profitable. Her approach is unusual—but effective: How To Succeed In Business ehaeees TLC Beatrice’s eeefoe] daughter Lesile,25; stand betera aitens the Se founder, Reginald Who should use the NICOTROL®inhaler? condones shaken thaGackbeoe wig iprot regular heartbeat 6 Your tehateror reduce the Donot use morethen 16cartkigeseach day uriess crected todoto by your doctor. \When should | stop smoking? ‘Stop smoking as soon as you stat usingthe NICOTROL®inhaler. How tong should | use theMICOTROL®bahar? Do not use the NICOTROL®inhaler longer than 8 month. Can eet wie using te MCOTROL® Sater? ‘Do nat smoke or use any other tobacco products, or other products containing nicoseSen tee eee What etve do | need to dlecuss with my ‘Tel your doctor about any uy nena yor on = the dosage mayned oe ‘Check wth your doctor betore taking any new medicine while using the NICOTROL®inhaler. to ‘ean ‘Only you end your doctor can decide ft the benefitsof using the NICOTROL®inhaler to stop smoking outweigh the risk of thie. ‘Wet are the posetbie aidefects ofthe Uke all prescription drugs, ‘may cause side effects. Many (dee Soares vas issn eu no Gr evoe an Coa oth Roy use the NICOTROL® ‘occur. clinical studtes, the trequency of cough, mouth or throat ination ‘with continued use of the Inhaler ‘Nicotine from any source can be toric and addictive. from transterence of ‘dependence to the Inhaler. P Posie Capa, Ovni PC re. Men oshngnon,PA oes OS. , Ine. 1988. Pathways to Change® is a trademark of Johnson & Johnson Healthoare Systems inc. NICOTROL® Inhaler is a registered trademark of Pharmacia, AB. DIDN’T EVEN THINK ABOUT whetherI was prepared or not,” says Loida Nicolas Lewis. “Failure was not an option.” In 1993, her husband of 24 years, the black businessman Reginald Lewis, died from brain cancer, leaving a corporate empire worth $1.6billion but suffering financially. With no experience running a company, Loida took control. By 1995, The Lewis Companies (TLC) Beatrice International Holdings, Inc.—a food manufacturing and retailing companythat does mostofits business in Western Europe—had increased sales and was valued at more than $2billion. How did Loida achieve her t0 a service,” selling the corporatejet and cutting personnel. The company, with 1800 employees, is now financially solid. soul. The heart is clearly hers. The soul, she'd likely argue, is the spirit of her husband. * tanbaneeae Sees pyginesses are those that ory of her husband, Loida has vowed not to remarry because of the greatlife she “| tell people that my husband follow these basic shared with Reginald, who Loida’s Keys to Success success? With a heart and a Lolda Lewis. bleprloeeny be Fiercely loyal to the mem- died for the company,” says ® Love your neighbor. made TLC Beatrice the naLoida, “so it had to succeed.” ® Give your customers a tion’s largest black-owned company. Overthe years, the A native ofthe Philippines, quality product. tan inmagaon a | Be attentive to their needs. couple donated more than as an immigration attorney, Give back to the community. $13 million to furtherthe arts but her role as a wife and and education and to help motherof two daughters—Leslie, now 25, and minorities. Loida has continued that philanthropy. Christina, 18—alwaystook priority. Today, as Loidacredits her business success to her ina member ofthe board, Leslie helps her mother stincts and faith. “God is an integral part of my run the company. “Rather than depend on some- life,” she says.“I may be the CEO,but myspiritbody else, we took charge,” says Loida. She and ual life and businesslife are one.” And running her daughters own 51% ofTLC Beatrice, one of acompany hasn't kept her from what she believes is her most importantrole. “When my children the largest female-headed businesses in America. In her four years at TLC Beatrice, Loida has won the admiration of many who felt she wasn't ‘bed, you'll never say, ‘I wish I'd spent more time qualified. She made drastic cuts—getting rid at the office.’ In real conflict, when you're realof unprofitable divisions, reducing the car fleet, ly needed, you have to go with your family.” IB BY JAMES ZUMWALT PAGE 12 - SEPTEMBER 6, 1906 - PARADE MAGAZINE |
