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Show DESERET NEWS AND TELEGRAM, No Frost Really Means No Frost - By R. D. Smith Executive Secretary Consumer Products Division National Electrical Manufacturers Association - j - Three out of five refrigerators sold today are 13 cubic feet or over, and three out of five of these are models. Yet, despite this .great change no-fro- st to no-fro- st refrigerator-freezer- a great number confused s, of people are as tp what What it means Is exactly what It says: No frost ever builds up All dectric refrigerator-freeze- ' r manufacturers make no - frost models, in many models and sizes. To be sure you are getting the real thing, look for either the descriptive words or frost, frostless, the individual manufacturers copyrighted phrase meaning completely without frost. Some of the more important Thaw Meat To thaw frozen meat, place it In the refrigerator section of your refrigprator-freeze- r. Leave it in its original wrapping during thawing to prevent it from dry- A Philco Corporations line of refrigerators includes a full line of four Supermarketers in cabinets, six Instant Cold models and a new styling conline ranges cept The single-doo- r from a 9 cubic-foconventional to a Supermarketer with No Frost and In1964 30-in- Never Again 1. No defrosting ever again. If you have anything but a nofrost unit, you have to undergo the labor and mess of defrosting anywhere from once every couple of months to as often as every week, depending on how often the door is opened, the type of freezer, and how muc is freezer space and other factors. That irritating, thankless job is now and forever jefimL nated. EJoiTbr the refrigerator section. You never repeat, never have to defrost either section. In Many Models ' it ot 16-fo- stant Cold. James Black, Philcos appli- ance sales manager, told Philco distributors at a national convention that the 1964 line is designed to capitalize"ofTour 1963 units and on gains In high-enour Instant Cold Story. There are three Instant Cold models in the 1963 line anlJwo d iwriBiriHnntnnr are protected. By not having to rl7ri" Tgupermaifests. take food out of the freezer when manually defrosting, theres no chance of partial1 defrosting and possible spoiling of the food. Separata Freezers 3. models have sepae rate freezers which keep frozen -- food safely for longer periods of time, with less spoilage and less loss of moisture and taste. 4 Packaged frozen foods keep dry, so they dont stick to each other or to the freezer itself. The libels are easy to read. 5. Ice cubes can be stored in containers, wont melt or stick together . . a 'great temper-save- r when youre playing host or hostess. 6. Frost Is a form of Insulation and keep foods colder, with less work by the refrigerator-fre- and have a net capacity one available in Shaded Coppertone, cubic foot greater than the 1963 yellow, pink, turquoise and Lustre White. ' counterparts. The 17RM48 has a net storage The new styling of the line is capacity of 16.8 cubic feet. The exemplified by the 14RD45, a 4.71 cubic-foo- t freezer below freezer refrigerator holds 165 pounds of frozen food. with Instant Cold. The freezer The unit has three sliding door trim has inlayed enamel shelves, twin and of transculent Prussian Blue an Air Wrap meat section that edged with silver (Ceramatone) is convertible to a crisper. and an etched overlay panel in a bright metal frame. The model Extra Deep Shelves brushed center The Dairy Bar has extra deep has trim and a framed toe plate. door shelves for Mf-ir'lnOn De Luxe Models milk containers and tall bottles, three lift-oegg or utility trays Instant Cold has been expandand bright metal guard rails on ed through the line so that it is the shelves. available on de luxe models in The model also features slid- - the cs Inhebdag-with-raisedSclpermarketer. Each of these to prevent spillage. The bright models has a Ind metal shelves have color ac- stant Cold emblem. ice cube All 1964 Philco refrigerators cents, three ejector-typ- e trays that shuck their cubes into have flush hinging so that the a portable ice bucket, and auto- door does not swing outside the matic interior lights in the normal Installation of the cabifreezer and refrigerator. It is net. ,z two-do- Visa-Crispe- high-finis- h n v way line. Mr. Black said that the most important factor in Philcos roorh in growth in 1963 was Instant Cold. The firms Plan-Kitchfor-U- se engineers report that the en Instant Cold models, with their reserve power units, -- Wives choose kitchen" equip- What slngle feature do " youf chill food faster, maintain cold ment and sinks in 80 per cent want most in the kitchen of bettetand give morecold in less of all new homes. your, new home?- - a total of 70 zz n tim- e.A survey by per cent of homemakers replied -The units were designed to Corp., stainless steel manufacPlenty of counter .and storage keep up with increased use of turers, showed kitchen accessor- space. Only ten per cent chosa refrigerators, and consequently ies In four out of five new homes decor as the most important greater number of door open- are chosen by the future woman feature in their new kitchens. Our survey showed that tha ings, in modem American of the house. The study dishomes. closed that women decided de- lady of the bouse makes the Last years Supermarketer is cor and selected equipment in decisions, as concerns kitchen wide cabinet; three homes, while husbands made equipment in a reported layout, the decision on construction de- Karl Jensen, president of are 66 inches high and the 17RM48 is 69 Inches tails. When it comes to A in height. and functional selection , of the accessories Because of the use of Freon-fille- d kitchen is fully as important to shell use day in and day out, foam as insulation, the 1964 most housewives, the Jensen she insists on having her way one cubic foot greater than same models In the Supermarkets are 1 Inches survey found, as is attractive and its a rare husband who ' 1963 aeries. New Insolation brought tt about. narrower, three inches shorter styling. . Asked the question, will argue with her. 1963 zero-degre- jjy back-lighte- ; Prices About Same JWces remain substantially the same as they were on the No-fro- st J964 Philcos Smaller But Larger ipirscxxm advantages of this revolutionary new improvement in home refrigeration include the following: Wedneidoy, June 17, two-do- -- Jensen-Thorso- ts 30-in- ing. Most frozen meats may be ezer. 7. More usable space In the cooked without previous thawing, but extra cooking time is freezer section. With no frost foods fit flush against required. A large frozen roast build-up- , may take as much as V& times the walls and comers of the are as long to cook as the same roast compartment The door always New model Philco refrigerator-freezer- s shuts tight and keeps the cold in. narrower and shorter yet have a net capacity unfrozen. well-plann- - J GE Laboratory Tests Prove General Electric Economy! - jm- 7 A G.E. FROST-GUARREFRIGERATOR D HER! ARE THE FACTS: General Electric Model-TB-404- tested under extreme "was Y FREEZER Gulf States summer usage conditions against 6 leading competitive models... OTHER BRANDS COST 6 to 76 MORE TO OPERATE I Come in for proof of s no-fro- st - BIG amazing operating economy I PLUS Giant to 84 lbs. of frozen foods. - Helps cut shopping trips. Freezer MOLDS MORE FROZEN FOODS thsn any tenting compatible 2 cfoot model! General Electric gives you much more room where you want it in the freezer I More frozen food storage at home . . . fewer shopping trips t The giant freezer holds up to 1 26 lbs. 6f frozen foods .wand NO DE-FROSTING'' EVER, with dependable, eco-nomicol Model LOW, LOW-PRICE- Frost-Guar- d REFRIGERATOR SECTION WITH SLIDE-OUSHELVES T 3 Cabinet Shelves 1964 UPRIGHT FREEZER ; removal x Shelves Bottom Shelf Holds Vx go!-Io- n milk containers No Door Clearance Needed At Side Of Door - . e Magnetic Safety Door Only 28" Wide- - -- 2-D- I f 1l(o) WITH TRADE ' Porcelain Vegetable Bln , Butter Compartment 2 Ice Trays With Wire Rack Cover to simplify TBIMf 13,7fiu.ttNel Volume on this S T. Holds up MURE Zero-Degr- ee 2.4-CU-F- ZERO DEGREE FREEZER G-E- !- No Trad Necessary Model T8403Y Pay Only 2.98 Week with operating trad NO MONEY DOWN u 180 East 3rd South V EM3-455- 6 Open Daily 8 to 6; Fridays 'til 9 f- , -- i |