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Show w 'W fir 2n "w w. CHSOIET NEWS and virwr TELEGRAM, yywvirw m w r wwf w-w- y y Ice Cubes Are Bane and Blessing of Wednesday, June 17, 1944 Ice cubes have been both the blessing and bane of mechant-ca- l refrigerators since they were invented. A blessing because they supplied a welcome, If limited, quantity of Ice for drinks and other purposes. And a bane because of the Icy tenacity with which they stuck to their trays and because of the loud family discussions that occunred when someone forgot to refill the trays. Alt that can be ended now, refrigerator-freezer- s since can be obtained with maindustrious little chines which never forget and which knock themselves out replenishing ice cubes automatically as fast as they can be used. If Ice cubes arent that important in your scheme of life, j i.nn no-fro- st Ice-maki- one manufacturer offers a variation. A king-siz- e tray is hinged it its cubes in a container. The tray can be refilled front- - a pitcher, thus ending those balancing stunts between refrigerator and sink. Other manufacturers ease the ice cube problem by providing ejectorequipped storage bins over which the trays fit for easy. mi ezi ezi cTT'J and-depos- -- no-soa-k No-fro- st Shucking. refrigerator-freezer- s eliminate a main nuisance - of Ice cube freezing of frost on the trays that had to be scraped or washed action also away. The prevents cubes from sticking together in storage bins. In addition to their traditional role of beverage cooling, ice cubes now work hardat pepping no-fro- st up foods far the table and add--in- g zest and charm to hot- weather dishes of all kinds. Cold, sparkling tee cubes can be used to put extra crisp life into salad vegetable such as celery sticks, cucumber chips, carrot curls, caulifiowerettes and radish roses, About an -- hour before serving, prepare the relishes and drop fh?m in a bowl of ice Water to crisp and curl cm im men im m mm m Tho fennual salo thousandsdrivo f X 'a A hundreds of miles in order, to savo i f f'i Double Juice and soup can dispenser Is ator. Dispenser and storage rack are on the freezer door. Each rack holds six Juice egg basket also is offend on the modeL It provides bulk storage for op to six dozen eggs. Additional egg storage space is located on refrigerator door. i A glide-ou-t Admiral a freeierrefrlger-- feature of Admiral Duplex 19 I 1 Freezer New Status Symbol g r Theres n new status symbol bottom jfor your family. Look in the kitchen, ladies. there's a S upright full-leng- th freezer alongside your refrigerator, youre in. So says William L. Hullsiek, Vice president appliance division for Admiral Corpr whose firm with the help of a group of few York housewives has introduced a line of four new vertical Duplex 19 designed specifically to meet such needs of the space age homemaker. As part of its research for the (design of this new double-doo-r combination uhit Admiral surveyed New York homemakers for their ideas. By far the most Important single factor was their desire for an upright freezer in the kitchen. Like Vertical Styling , New In addition, York, Chicago and Los Angeles, as well as other markets, showed tiiat eight out of 10 housewives preferrred vertical styling to top and freezer-refrigerato- rs pre-testi- side-by-sid- e esign. freezer-refrigerato- This is in keeping with the countrys Increasing appetite and the trend to frozen foods for convenience in storage and cooking. i The upright freezer was preferred over the chest type by a margin of 7 out of 10 because of the convenience of less bending and ease of locating and reaching Items. Its a,no stoop, no squat, proposition. A Minimum Size A unit is' needed because estimates by leading home economists show that six cubic feet (about 200 pounds capacity) is a minimum size far k the shopping habits of most homemakers, particularly those in suburbia with a family of four to five persons. Yet 77 per cent of New Yorks homemakers surveyed do not have S separate freezer (the national average is also 77 per cent) and most who do are forced, for space reasons, to keep them in garages or base-full-leng- th once-a-wee- Executive Predicts Big Replacement Sales .Refrigerator sales should reach 4,300,000 in 1964 for the best industry year since 1950, according to William L. Hull-aievice president, appliance division of Admiral Corp. More replacement sales, particularly with combination Duplex units and an Increase in sales of larger capacity models will be among the industry trends. Hullsiek estimated todays potential replacement market at 30 million refrigerators. The projected 43 million factory sales figure for 1964, representing a four per cent increase over last years total, would be ' the industrys fourth consecutive yearly increase and the biggest year since the peak volume of 1330 when six million refrigerators were sold, Hullsiek said. Dollar volume is expected to surpass M3 billion this year. k, freezer-refrigerat- Out of some 50 basic home appliances, refrigerators are one of only two in the billion dollar category. The other to television. The projected increase for the refrigerator market to part of the current appliance boom that saw record Industry sides of over 59 billion last year with trade sources projecting dose to $10 billion in 1964. "There to an emotional state of mind throughout the country that things are going well and that spending for consumer durables will increase this year. People are dipping into savings as well as planning on spending some of their anticipated tax cut Hullsiek stated. windfall, He based hif comments on recent conversations with appliance distributors and dealers in various parts of the country including Chicago, Los Angeles and New York City. ments. Admirals basic new Duplex 19 has 183 cubic feet (NEMA) of refrigerated space Including a seven cubic foot upright freezer which holds 246 of frozen foods and pounds stands with the refrigerator In a single unit Yet the entire double door unit to less thaa a yard wide (35 Inches) and no higher or wider than a refrigerator built 10 years ago with an over-al- l capacity of only 123 cubic feet Including a freezer far 77 pounds of food. Space Age Needs . As such, tiie new unit meets these space age requirements: Smart square appearance, compact exterior design and streamlined features to speed the space age homemakers kitchen efficiency. Ample space to hold s week's supply of fresh food shopping and more than that in frozen food storage for a family a complete kitchen of five supermarket enabling the homemaker to shop once a week. It aaves space because it fits in the wide counter opening provided for refrigerators in most of todays new as well as older hones. As such the new Duplex 19 provides 50 per cent more cubic foot capacity than models 10 years old requiring the same floor space. 1 Unit Toe Small Frozen food unit too small (main criticism by 40 per cent of respondents). Difficult to defrost (84 per cent). Refrigerator capacity too small (18 per cent). Too much bending to get at items in back (eight per cent). About half of the New York homemakers said their present refrigerators are in the nine to 13 cubic foot range. When you deduct freezer storage space the survey to in line with national studies which show nearly of Americas 55 million families have ImaifflHent refrigerator capacity or obsolete models. maker replaces 19 CU: FT. SPECIAL full-leng- th " side-by-si- ... 36-in- two-thir- 1 every Ice Cube 0 fncludot gtaat-tlz- e twin criip.r and two fuB width g lido-oihoboa Rofrlgoraler at tap for addod ooinoiiIoimo. Sopor otoiago- - door with built-l- a kuttor, choooa onack oompartmontw Ad- juttoblo tomporaturo control. ' ; , . Poy . . vllly 17 Per Month Granite" ICE CUBES AUTOMATICALLY Big 14 Whirlpool No Frost Refrigerator-Freez- er with exclusive IceMagic auto- cu.JFt. RCA z auto- - you use 5 monthly buys ,150 ll monthly buys jlOO No M messy trays to -f- matically! 2301 monthly buys flOOO ill J34!Lmonthly buyi 1500" J or spill 46 monthly buys 2000 D A smite Is your down payment Terms exclusively at Granite D D matic ice maker. the famous RCA Whirlpool features have that discriminating home-make-rs less than learned to trust. Don't settle for the finest values from Granite.' IJ AH The Iittefmduntain Q West's larg estandn II ft finest appliance se- I m .w j lection Choose from dozen ofmqdels S 4 at D all prices from the Q growing Granite. Q D D D furniture company 0 |