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Show 'wf y w9 4R EESERETNEWS f frv ,"ynnr,yr'v y wy y ry f wnw J '' y ''"l y Wednesday June 17, 1964 Brice-JustO- n By Fran Troesch Most of us consciously think of value in terms of a fair return for our money. There is an important mension to this concept which5 subconsciously we call to our assistance when in rural areas. One person liv- feet for each additional meming atone needs 3 to 5 cubic ber of tiie family. Add 2 cubic feet for entertaining needs. . feet For refrigerator space, the If you havent shopped for a rule is: Never consider less refrigerator or freezer in sevthan 8 cubic feet, unless you eral years, you may be amazed live atone. Figure 4 cubic feet at the features you will see. for two adults, plus 2 cubic Some conventional single-doo- r rule-of-thu- refrigerators defrost automatically; others must be defrosted manually which do not have, a true freezer. The freezer compartment is there mainly to keep the refrigerator cold, but it will freeze ice cubes and keep frozen foods for a limited time. vidual judgments of value. We consider quality, at-- t r a c t i v eness, durability, useful- - L fulness, or satis- - Fran Troesch in terms of our own faction needs. Then we consider price, which although vital, is but one Qtthe. factor toMykin major purchases. The marketers who study our buying habits, and the sodologi-ca- l patterns which affect these habits, often figuratively scratch their heads frying to uncover the There is always room to freeze fresh fruits and vegetables in this Frigidaire food freezer and with no frost of Agriculture which says, 6 cubic feet of freezer space per person will meet general needs of most families. Other experts use this for freezer spacer 3 to 4 cubic feet per person in urban areas, and 5 to 6 cubic feet per person indi- making . than in the previous decade. Does the consumer realize the convenience and economy of adcapaequate refrigerator-freeze- r city? The appliance manufacturer recommends less freezer space than does the U.S. Department e Factor, in Buying Picture satisfaction-facto- that r caus- es us to do what we do. They know that millions of automobiles will be replaced every two or three years. Many will be driven an average of 10,000 miles annually or 28 miles daily -about an hour at an average speed Of 30 Many Old Units These same marketing experts also know that 20 million families are -- using -r- efriger-tors more than ten years old, which are too small, lack space for frozen foods and must be defrosted manually. What puzzles them is why families seek automatic, a nd convenience features to their automobiles but ignore comparable improvements in major appliances. The question is: What is the hiddeif satisfaction which determines the time and convenience values for these millions of dedsion makers? . Price Down 317- Price doesnt seem to be the answer in this market puzzle. The cold fact is: The average price of a refrigerator was $17 less in 1963 than it was in 1961 according to the authoritative Electrical trade magazine, Merchandising Week. And the 1964 refrigerator is almost invariably larger, sturdier, more efficient, more economical, more compact, more relible, more durable, --more automatic and more convenient. Electronic computers have d been rolling out tog projections of tals to frozen and foot consumption. Buffeted on all sides by graphs and tabulations, the manufacturer rolls his eyes toward the wide, blue horizon and asks himself: Where will people put this food? Cuts Shopping Time Mothers of small children cannot go to market every day. Is the working wife to shop every night on her way home? Wouldnt it save time and money to shop once a week, taking advantage of sales and having a versatile food supply on hand? Everyone entertains to his home more now, on the average, mfles-per-hou- r. V v. WIWiiaiM I I ISM ' teliMtfeQlHang'ailiii m '' A 4 . Two week . cross-indexe- Homemakers don't have to worry about harm to the refrigerator finish In new Frigidaire line . . its of porcelain enamel. Frigldcdre Offers New Models Designed To Fit Any Budget Glamorous 1964 refrigerators, spearheaded by an model offering spa- - cious food storage and g styling cdhcepts, have been announced by Herman- - F. Lehman, General Motors vice presi- dent and general manager of Frigidaire Division. In making the product announcement, Mr. Lehman said -- the new models are designed to fit any household budget and styled to compliment any homemakers kitchen.-- With 17 models ranging from the new Imperial Nineteen on 10- -' through the feature-packecubfiMoot budget refrigerators, were quite certain we can meet all-ne- pace-settin- most. family- - food-stora- ge its styling and convenience features, are found in medium and budget-price- d models. In addition to refinements in both Frost -- Proof andconven-tiona- l freezing systems.there is greater efficiency in the use of cabinet space. For example, with Insulation, Frigi-Foa- Frigidaire engineers have demodel signed a with the same exterior dimensions of a model. There are conveniences galore such as h shelves which roll out . . the unique ice ejector which cascades ice cubes by the.trayful into a big, party-siz- e bin. Fresh meats may be stored up to seven without freezing in a days " meaFarawerZ full-widt- h, full-dept- Mr. Lehman pointed spedaT Still More Features Here are more convenience New Concept scifeatures for homemakers g The Imperial faentifically storage - Nineteen designed entirean Incorporates cilities for bottles tall and small, ly new concept in refrigerator-freeze- r milk containers, for combinations. With gallonbutter and eggs. In fact, cheese, styling this model is dein many models theres space to g into a fit signed two dozen for more eggs. or width and Twenty-on- e basic quality areas This which refrigerator, height are common to all 1964 refrigerrequires less depth than former ators. Included are such feacabinet designs, is engineered so as tures porcelain enamel vegethe back fits flush to the that wall, presenting a neat built-i- n table hydrator storage drawers, shielded tateriorjights, separate took. A freezer at the bot- ice tray storage, porcelain enamel Interiors and t tom has a unique door, When tiie door Is opened a spa- - condensers that never need clous, frozen food storage bas':et cleaning. ' rolls .out for easy accessibility. It practically hands the food to you. Eliminates Defrosting Add to 811 this Frost-Proo- f pioneered by Frigifreezing daire a convenience feature Iq keeping with todays living found to tiie Imperial Nineteen Kelvinator has deand in eight other new 1964 mod- patterns. a signed portable refrigerator els. This system completely eliminates messy defrosting that may be mounted on casters chores simply because It doesnt and rolled wherever it is needed permit space -- robbing frost to recreation room, family room, form. dining area or any other enters - Freezer sizes to Frost-Proo- f tabling area. models range from 100 to 212 It operates anywhere theres bas- -' an electrical outlet Without caspounds. Some have roll-ou- t ters this versatile refrigerator kets. Also, there Is new elegance of can be used as a free standing . unit or It may be built-i- n sculptured styling veror bar, in kitchen, vinyl panels along tical edges of the doors . . . recreation room, or any location dramatic black vinyl handle trim. in the home where a refrigeraThese are design touches bound tor is desired. to catch the eye of the most Model 126 is a refrigerator with a freezer chest discer ning mid that holds 108 ice cubes at one homemakers. The excellence of engineering, time, A cold storage tray, destyling and performance to the signed for cold meat storage for Imperial Nineteen, plus many of holds an additional six pounds needs, out. pace-settin- high-fashi- space-squeezin- 34-in- h - 212-pou- tilt-ou- under-the-count- er style-mind- J t 4 - $5,000 New - York World's Fair trip for-- 4 All you do is make up a number in the Hearts Desire Sweepstakes when you eirto your par-ticipating Norge dealer, pick up the entry form, fill labour name and address and put down what you think Is your luckwrfumber. Watch for the name of the Norge dealer nearest you In youf dally papers or check the Yellow Pages of the telephone directory. Contest ends July 31, 1964. Youre ' $ LIMITED OFFER! Sprlngmsld Combed Psrrali Princess Ross" Pillowcases Pair just $1.50 Delicate sweetheart roses In lilac, blue or field. Truly beautiful pillowcases of pink on a snowy i luxurious, lonwearing combed cotton percale. See your participating Norge dealer. Offer ends July 31, 1964. noses iu.uxonru etccHAkoisi mast haza. Chicago, Illinois sosm steX - appliances- Fnter the "Hearts Desire Sweepstakes at these Norge dealers: once-a-wee- MOAB SALT LAKE CITY Miller's Axelradi Furniture 255 South State Street OGDEN. The Qallerla Washington Blvd. Granite Furniture Co. 1050 East 21st South IDAHO -- OREM 1 two-doo- r models with freezers located at the top are available,, with a choice of No Frost- - or automatic defrosting. . Model to this 766 and 756 series have a capacity of 102 to 105 pounds of frozen food storage, depending on tiie type of defrosting. Exterior demensions are 65 high and 31" wide. Features in the fresh food compartment include twin porcelain crispers, adjustable and pull-oshelves. Model 766N has a porcelain meat drawer. Downtown id FORK AMERICAN Superiorly BRIGHAM & Appliance The Bargain Bam PANGUITCH A. L Elmer Co. CALDWELL O. T. Sanders - : Phillips Appliance ' " FILLMORE Granite Furniture Company 1134 North 5th West RICHFIELD Phillips Appliance ' -- HELPER - " Southern, Utah Furniture . KAMAS ROOSEVELT Hoyt's Store " Harold Anderson Appliance LAYTON Bennett Fum. Co. " LOGAN U & t Furniture Company MIDVALE Leonard Newbold Company 103 East Center . CITY E. B. Snow Furniture MERIDIAN Ross Furniture .SPRINGVILLE The Bargain Barn . VERNAL , Co-o- p Company NAMPA Miller Electric & TV -l- , fELY ? 415 West Bonanza - Kuchera Appliance 826 Las Vegas Blvd.Soyth OREGON BURNS 1 Harris Hardware ONTARIO. Furniture Co. WYOMING v MOUNTAIN HOME ong's Radio . . , Evans : .IAS VEGAS Bonanza Appliance Radks Furniture Company - IDAHO FALLS 4- - Ken Garff Furniture North Yellowstone Highway Tempo Stores 'Country Club Shopping Center -- ' JEROME . Sullivan's. , 4 MALAD ? ; v Ideal Interiors elko DOWNEY: Bosworth Western Auto ST. GEORGE Vernal Furniture NEVADA 4 EMMETT PROVO Francis Kelly Dept. Store 251 Main Avenue West .COUNCIL . Radke Furniture Company Bradshaw's J. TWIN FALLS 2717 South Kimball , 'PRICE CITY REXBURG --Dutch's Utah Hardware Co. Page Furniture Co. Company Mickelsen's --BURLEY- PAYSON Cottonwood Moll PRESTON U & I Furniture 1610 Washington Blvd. Commercial TV & Appliance 104 South Orchard "Mikes Appliance 1312 Idaho Street ZCMI POCATELLO Top Notch Traders 318 East Center Bosko Stores Justesen's Thrift City Appliance 5650 So. 9th East ' 4091 West 3500 South - BOISE ORANGEVILLE VrontikisBros. 2040 South State Street a total of 30 pounds Of frozen storage. r Two handy door shelves are extra deep for tall bottle storage. Tall bottle storage is also provided On top shelf. Lower shelf pulls out for convenience in loading or unloading. t, UTAH . Household full of Norge appliances Dithwaehcr Range Refrigerator Dryer .Disposer Automatic Washer Freezer Hot Water Heater Air Con- ditloner end $2,000 cash for remodel. " Ing your kitchen. NOTHING TO BUY Family Eats More Food Todays shopping trend is toward consumption of more food per family and an increase to frozen food purchases because r of convenience. Busy homemakers, particularly - those - in suburbia,-- - want - a freezer to the kitchen, preferably an upright modeL Home economists say a 8 cu. ft. unit which holds around 200 pounds of frozen food is a minimum requirement for the average family of four to five persons shopping Yet only about one to five homes today has a separate freezer unit and the biggest refrigerator sales volume Is to models with freezer compartments which hold only 100 pounds. The potential 30 million refrigerators now ready for replacement have far less frozen T" food capacity. yeari! $5,000 college scholarship at any cchool to which your child It admitted! people! i Portable Refrigerator Fits Need Of Today color-matchi- - five in Peril, with $2,000 credit at a famous fashion salon! hair-raisin- , $1,000 vacation axpanta money every year for . JACKSON Jackson Hole Hardware KEMMERER . Chuck's Electric J10CK-SPRIN- Granger Trading . -- , ' p1 |