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Show t 1 I r r' i T V, ' Frozen Citrus Juices Flow As A Result of Discovery V The miracle discovery of a method to concentrate and freeze Citrus Juices, credited by many as being one of the most significant technological advances In the food industry In recent years, has caused revolutionary changes in many agri cultural- - areas in the United; States. While frozen concentrated orange juice by far surpasses the volume of any other juice yet frozen, practically every product from which a juice can be squeezed is now looking toward the freezing process as either a bolster to a sagging fresh fruit business or an additional outlet for continually expanding prov r duction: Many Otter Items that has growth of this giant, contrast tion,' Dr. Edwin L. Moore and C. the accomplishment todays production with the min- - D. Atkins, conceived the idea ofibrought a booming development ute output of 225,684 gallons re- stopping the concentrating proc-jint- o the citrus industry since the season ess short of the point where the j war. corded in the 945-46 when only a few hardy pioneers concentrate becomes powder; Only Pore Juice would invest in the production then adding back regular natu- Housewives who buy the confacilities necessary to turn out a ral juice, thereby restoring the trauntooA food item to sell at 30 to 35 natural flavor and appearance fntrated elther !M e "ay cents Jor .a can. Mass qualities lost in the processing ee? ltJn, home freezer unit or in the ice this procedure. production has reduced freezing compartment of the price considerably. On The Road regular kitchen refrigerator for Remarkable Acceptance The product could then be long periods. After it is reconst- Probably no other food prod- quick frozen and canned In that ituted by addition of water, it uct in the history of the world form. The idea, simple as that, retains its taste and vitamin C has seen such a remarkable ac- solved the bottleneck, and Flori- - content for several days, just ceptance and resulting growth. das citrus industry was on the like freshly squeezed juice, if kept in a covered container in a Certainly no other food product road to prosperity. has had such a marked affect Actually, freezing of fruit Jui- refrigerator. on the economy of the state as ces is not a new idea, nor is Under Florida law, no sugar, has frozen concentrated orange concentration of Juices. However;- or other additive can be added julcC.' cbmUlnation of these to- - frozen concentrated orange. -the The story of the development without loss of fresh flavor is Juice. of the concentrate process is Interesting and bears repeating, although versions of it have been printed far and wide. In addition to orange-juice- , items which have found various degrees of consumer acceptance include frozen concentrated tangerine juice, grapefruit juice, In the latter years of World lime juice and limeade base, as War II, a huge plant was built in well as blends of the various cit- Florida for the express purpose rus juices.' of developing a method of conIn Florida, frozen concentrat- centrating citrus juices into a ed orange , juice is popularly powdered form for use by the known as the Cinderella Armed Forces in their military as its almost over- food program. Before the plant product, could be put into production, the night change from the status of a virtually unknown quantity to war ended, and it appeared the position of dominance In the Florida was saddled with a dollar Industry white elephant The Industry was not sold on closely parallels the fairy-boo- k the sales appeal of concentrated story. citrus juice powder for use in the Production Record home, and began experimenting For Instance, in the 1961-6with a frozen concentrate which season, more than 63 per cent of could be turned back into a natFloridas total production of ural juice by the simple process some 113,400,000 boxes of oranof adding water right in the conges was utilized as a frozen con- sumers kitchen. centrate. This 73,716,000 boxes First Efforts Fail produced 116,082,000 gallons, At first, efforts to find a suitavirtually a drop in the bucket produccompared to the potential of the ble basis for large-scal- e American public. To illustrate tion failed, mainly because the this point, regard the amazing resulting product of all experifact that if these 116,082,000 gal- ments was lacking in natural lons of frozen juice had been jdice favor and appearance. cans, pat In retail-siz- e It was at this point that Dr. L. the total pack would have been G. MacDowell, scientific 2,476,416,000 cans, or approxi- research director of the Florida mately 12 cans per year for Citrus Commission at Lakeland, every man, woman and child in and ttwo Citrus Commission the United States. research scientists at the Lake To get an indication of the Alfred Citrus Experiment Sta & Flamingo 6 in convenient z. now has an easy: open zip strip 8-o- r. f(W 4 1 iff Z. ' 2 CANS , now more oranges V3 in each can . more juice for your money 1 tTi E 1 - i ?'7 fi.-t !: i-- - - V 4 f A i What a tastel And you get What e bargainl Try flamingo. H more for your money. flamingo 100 . ililviri y'i V 4 it n 1 v f 1 Aj P1 ly multi-millio- n r - il . - f wf 8-O- the can at . , . Florida Orange Juice available O.P. SKAGGS six-oun- FOOD 6 $5553 3th 422 N. 2nd last 1173 Glondcdo Drive, Glendale Plaza Wast-209-1- Youll Never Feel At a Loss For Space With This Big gg$fromdxelrads p Beautiful CONNOISSEUR TWIN.reMutor-frze- r Nowsf, yBuy Get Special Vf, For theres a special place for every item you want. frozen',;! Heres a refrigerator-freezwith all the space youll need for years to come . . with er FOOD "3 conveniences most people 1 havent thought of yeti A ride in full-siz- refrigerator and e Now. Gigantic 213 cu. j juice. ft capacity rafrfg-erat- or Roomy all t swing-ou- t If so easy... so convenient , ' Gives you freezer basket ' Lots of handy storage In both doors 2 y-- ?5199S Rolls out for easy cleaning flrr4 Big Capacity Chest Freezer ' Big Capacity Upright aif N Me K fNiiHMrt Hntam ttm m mm M imm 11J nl ft MM M.Ml tor tafantan mM . NftUOIMUiKCt W ; (MptUM to. mmid it so easy to have plenty of Juice for the , . t v fa fa fttS'' 'S 4m "t Exciting new concepts for custom-style- d elegance - 'A Xi A V m t. i. ,:s' b V " , ' ;v ;y ' Vi A scan orange juice. Pick up , - or alx today at your . V, favorite supermarket 4, Four interchangeable door swings PARK FREE We Validate lots near-b- y more for your money. in any of - No wonder its Salt Lake!s largest selling orange juice! ; CSE YOlR CREDIT We handle our own accounts. No outside financing. We tailor terms to fit your budget w can that makes x. whole family? Then makes It snap l '"ft- ... lid. Nnr MwM a big to open? No wonder Flamingo Is Salt Lekee beet telling You can match doors to cabinets, wallpaper or draperies. Or choose one of our exciting new colors avocado, sapphire blue, fawn or edged copper out Just 36 wide, this (mur pot alowst PwceUin-enamcounter-high- . taywher surface work ea extn Adjust provides kjf Counterbtieaced trie teihpemture control M1LUON-MACNE- T about? Who else gives you such OJ? hold over a bushel of fruits end vegetables meat pan hotds 2L2 lbs, Jet-Col- d ty Florida orangl But after ell, Isn't that what Flamingos or freezer s Twin crispers full quart of 100 rich-tasti- ng be more convenient? And there's . . . you'll never have to defrost either No-Fro- st Just zip the strip, lift set to make freezer ride by a handsome new cabinet thata only 88 inches wide! What, could Still more! True ANY WHmPOOL TREEZER 6-oz.c- an! th top, end yourf all r t 818-I- b. big more juice than CERTIFiCATEFREEl 3. WITH YOUR -CHOICE upright or sliest type 1795 Include VlFood 125 Frozen Certiftcste mwmm . ' C 354.6531 ' k- o- I I j a - $ 'i |