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Show THE SALT LAKE TRIBUNE, SUNDAY MORNING, JUNE 10, 1923. r vi rr -- T"rn The new Fordor Sedan is a great family car because of its beauty, safety, speed, reliability, comfort, low first cost and low cost of upkeep. Wide and roomy, with genet e eta teat space and ample leg room for all five passengers. Furnished in a pleasing variety of beautiful color harmonies, as are all the new Ford cart. two-ton- - r jnW i "iw";; w iii.T'Ti ! 4 WfT pro-- , W 1 0 ;rsMMu I " r:,-; iI! vMJMM iff VIZ , 4mk lirffiliSimi U ,'- "' x - li J--f- H x ,r' - "- -- -.- V ! I ISS ,5. rri'",l'iiriiTOiiiiiiiw THE NEW FORDOR SEDAN A strikingly beautiful car distinguished by its long, low streamline body and unusuahriding comfort be taken at a fast pace without hard jolts or bumps or the exaggerated bouncing rebound which is the cause of most motor- The new Fordor Sedan is a strikingly beautiful car because of its long, low streamline bodj, attractive colors, and the many distinctive features of finish and appointment usually found only in custom built bodies. The cowl sweeps down in smoothly rounded curve to the narrow belt moulding whicfc runs from the front of the hood on a straight lint back and around the car. Hie roll belt beneath the wide windows FEATURES OF THE EW FORD CAR Beautiful low lines Choice of colors 55 to 65 miles an hour 40 borse power engine Remarkable acceleration -- Four-whe- el brakes Triplex stripe. Trimming is in Ught brown, in pleasing harmony with the upholstery. Embossed cloth paneling around the doors and on the scat in the front compartment and arm rests, flexible robe rail and oval bow-ligin rear compartment are other features which help to give the new Fordor Sedan the appearance and refinements of a custom built car. All of these details of beauty, convenience and finish you will be quick to note when you see the new Fordor Sedan. But only by riding in it can you fully appreci- ate the remarkable riding comfort that makes the new Ford cars such a joy to drive. One reason, of course, is the use of Houdaille hydraulic shock absorbers, for- merly provided as standard equipment on only the most expensive automobiles. Yet even these shock absorbers of themselves do not account for the complete riding comfort of the new Ford. Equally important are the design and construction of the new transverse springs, the low center of gravity, and what engineers speak of as the low ratio of unsprung weight to the sprung weight of the car. All of these factors combine to soften or eliminate the force of road shocks and to make che new Ford an exceptionally comfort g able and ca at all speeds. Even rough roads may easy-ridin- ing fatigue. By all means, see this new Ford Fordor Sedan and arrange for a demonstration. You will know then that it is not just a new automobile not just a new model but the advanced expression of a new idea in modern, economical transportation. The new Ford Roadster sells for $385; the Phaeton for $395 ; the Tudor Sedan for $495; the Coupe for $495; the Business Coupe for $495; the Sport Coupe, with wide, deeply cushioned rumble seat, for $550; and the Foidor Sedan for $625. (F. O. B Detroit.) These prices include four-whebrakes, four Houdaille hydraulic shock absorbers, e five wheels, four 30x4.50 balloon tires, electric windshield wiper on closed cars, speedometer, gasoline gage on instrument panel, dash light. mirror, combination stop and coincitail light, theft-prodental ignition lock, high pressure grease gun lubrication. el steel-spok- of shock absorbers 20 to 30 miles per gallon of gasoline shatter-proo- f woolen cloth with brown hairline ht . New transverse springs lioudaille hydraulic and the rounded top and rear quarter further emphasize this impression of flowing line and graceful contour. Set against the rich and artistic colors are the heavfly nickeled radiator, headsmart touches lamps audi door handles of bright metal that add a great deal to the attractiveness of the car. The interior of the Fordor Sedan is also unusually rich in finish and appointment The wide, deeply cushioned seats arc of the comfortable lounge type, set at just the right tilt, and upholstered in soft glass windshield Reliability and low up-ke- ep cost FORD MOTOR COMPANY y Detroit, Michigan |