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Show r 7TE SALT LATTE TRIBUNE, SUNDAY MORNING, JUNE Q4 PPVltUUWly V I 11 j ) J oJi ! YOU have shopped at The Paris during the recent warm days (and, of course, you have), you have noticed the delightfully COOL, pleasant, comfortable temperature of our store. IF IN AND', no doubt, you've wondered it was so much COOLER here than in other stores. Here is the reason THE PARIS IS THE ONLY DEPARTMENT STORE IN SALT LAKE CITY WITH A COLD AIR VENTILATING SYSTEM which is just another Paris Co. service in the interest of our patrons. MORE dreaded tours now . . . but lots of ENJOYABLE shopping days if you concentrate your shopping at The Paris , , , because, no matter how hot and sultry the day may be, IT'S ALWAYS COOL AND PLEASANT IN THE PARIS. NO g A VERITABLE FAIRYLAND OF ' And, in addition, 70a are alwayi sure of getting r - at Lowest-in-the-City-Price- s! llr HtmnLro A95 Clever styles of food quality Batiste and took . . . and daintily f C Uw Naln- - Baby Bonnets mm ... In host of cute styles fashioned of net Ribbon many different color combinations. . trimmed A TINY HATS fitting the head snugly . . . with nar-robrims or no brims at til . . . sod the extremely Here sre DOZENS Of popular LARGE FLOPS! NEW MODES! As Lovely as They J QC ' Made of splendid Practical quality Crepe de Chine and colors of pink mbroidered with contrasting QP C -e- MATERIALS: Embroidered Silk Crepes . . . Print, ed Rajah Silks . . . Plain and Print, Silks . . . Plsln With, ed able Crepes . . Printed Washable Yo-Ss- n Birdseye Diapers Non-irrita- soft; 27x27. diapers, for and very A sanitary, Crepes! absorbent . . . extra sealed package of 12 M JT.J FASHIONS: AQT 7J COLORS: Babies1 Wool Shawls Flesh . with neat fringed effects QC mm" Dainty coats of silk Crepe de Chine . . . silk lined. Pink snd blue. .New tie effects Qreen . . . . . Tan . . , . . . Mavyl 1 al .954.959.95 Yes. 9 times out of 10 . . . because they are. so LIGHT and MALLEABLE lending them-selve- s to smartest new shapes! Undeniably for street wear, for sports wear, for smart wear . . . destined to be more popular outing than ever! Here you will find SALT LAKE'S MOST COMPREHENSIVE SHOWING in white, black and new past el tones ! ... , gQf JJ'' Delightfully Cool 4 QC JLJaJ BOTH FASHIONABLE AND COOL ARE THESE CLEVER New Pumps 795 SUMMER FABRICS 36-i- . Featured In a wide variety of pretty floral for women's and children's M summer frocks Fast color... "T pat-ter- QC Hollywood Batiste 11 inches wide, . An extremely popular fabric, shown in a host of attractive tub-fapatterns st n. 39c Celanese Voiles 139 40-i- n. Rayon Voiles Superb quality, fine, sheer voiles of lovely lus tre. Flors4 and dot patterns on light fa grounds. Faat color Printed Organdy Fine, permanent finish Swiss Organ- - O siqf dies In an almost nolens variety of CjSjfC Q riw 45-i- new n. pattern. Fast color 40-i- Printed Voiles n. sVer quality In tha prettiest srray of new floral patterns imsginable. Fast color soft. Lovely, 40-i- One of summer's favorite wash fabrics, In new floral patterns that rival those shown In silks. Fast color Shoes Rich In material, captivating U design , . . ef. chle and comfort. Only at Twombly Lawns n. 40-i- combining fet!vly The Faria Co. Pesch and others 695 These NEW FEOCKS are in line for the most .favor of fashion . . . since tbey are sat only The frocks that smart women are choosing fashionable, but are WASHABLE and COOL! Much FINER frocks than their in TWO'S and THREE'S! for their summer wardrobe Rizeg 14 to 20 . . . and 36 to 50! extremely low price would ordinarily indicate! Babies' Knit Capes or wool and rafon mixed . . . trimmed with dainty rosebuds. Pink, blue and white combinations AH wool Arch-Suppo- rt . . 95 ... Babies' Silk Coats PAMILO . . Two. . . . . . . . Orchid . . . Mine White wool knit shawls In pink, white or blue, . Two-Plee- e Piece Effecs . . . Ensembles Sleeveless . . . Short Sleevs Long Sleeves! Imported Silk Quilts Pretty wool knit shawls in pink or white. rosebud embroidery. Pink and blue . . . One-piec- e Pretty 3 Are Cool and Babies' Silk Shoes or blue TIMES OUT OF 10 THE SMART WOMAN WILL FAVOR THESE CHIC New Felts Dresses New D'Orsay PEBFORATED PUMPS . . . with the very smart 'short vamp sod high spike heels, featured 5n three leading summer shades . . . pink silk kid, pale green silk kid and canary yellow gi!k kid. Dependable Merchandise Only Q For Baby at Illustrated - j I 9 Exactly You Shop in Cool Comfort When You Shop at The Paris K. j COOL WEARABLES hot-weath- er "'OME in any day . if only to escape the The instant you heat of the streets. enter the store you'll notice the radical chAge of temperature . . . you'll find it refreshing, delightful and COOL . . . and you will agree that V , Summertime in Almost Unending Assortments! I Hand-Mad- e Circulated in the Store Every Minute of the Day! Price.! y COOL WASHABLE The Street COLD AIR Lowest-in-the-Cit- f .... ,, SI.. L Featuring the FAVORITE FASHIONS of I v Cooler Than 75,000 Cubic Feet o Fresh Washed - Dependable Merchandise Only- -at I iy.'8. TO, 1 W" sfcij C Imported Voiles n. Wonderful quality yam voiles, shown In a huge srrsy of delightful floral Fast color patterns. ff oSJC Imported Linens tM www 36-i- n. Fine, firmly woven dress linens to popular now for dresses end ensem- - ZJ bles. Plain, shades tub-fa- 36-i- n. h ; New Frocks - v.. u.. nMci t v rrwv., st 98 Printed Rayons Excellent quality rayon with the of sift. Pretty, large floral Fast colors 30-inc- TO KEEP COOL AND LOOKING YOUR BEST WE SUGGEST THESE lus-tr- d 298 e Exclusive In style and pattern . . . ss painstaking ly moch hither priced tUk frock o rat-terr- a. nude as the Japanese Crepe Exceptional quality Jap cotton crepes ef eaa in the most populsr plain shades. Fa colors, of course.... ........ JL Q I 1 Inimitable "NELLY DON" fashioning stamp theee lovely frock ss SMART . . . NEW . . . INDIVIDUAL! PRINTS Faahiosed and euperb quality . . in a broad variety of delightful eolor eenrbuia-tioaYea 11 want severs I of tbem. TUB-FAS- a. Jl fI |