Salt Lake Tribune | 1928-04-15 | Page 43

Type issue
Date 1928-04-15
Paper Salt Lake Tribune
Language eng
City Salt Lake City
County Salt Lake
Rights No Copyright - United States (NoC-US)
Publisher Digitized by J. Willard Marriott Library, University of Utah
ARK ark:/87278/s6vt6fdk
Reference URL https://newspapers.lib.utah.edu/ark:/87278/s6vt6fdk

Page Metadata

Type page
Date 1928-04-15
Paper Salt Lake Tribune
Language eng
City Salt Lake City
County Salt Lake
Page 43
OCR Text w ' THE SALT LAKE TRIBUNE. SUNDAY MORN I NO, APR in - .. 15, u . m i erent kinds Forty of steel are used in the New Ford The new Ford Roadster is an especially alert and capable car. Quick as a flash in traffic and at borne in any company because of its beautiful low lines and attractive colors, like atTthe new Ford cart, it has a glass windshield an important Triplex shatter-proo- f safety feature. THE new Ford is an unusually strong and sturdy car because of the enduring quality that has been built into every part. Of especial interest and importance to every motorist is the extensive use of fine steel in the new Ford. The story of Ford steel dates back to 1905, when the Ford Motor Company developed the use of a new alloy which raised the tensile strength of steel from 60,000 to 170,000 pounds per inch. This was the beginning of the Ford idea of using specific steels for specific parts an idea which has perhaps its highest expression in the new car. In the past twenty-thre- e years the Ford Motor Company has developed many new uses for steel and has greatly reduced its cost by purchasing its own ore mines and by designing new machines and finding new ways to produce steel at low cost. The Ford open hearth furnaces have a yearly capacity of 420,000 tons of steel. The quality and uniformity of this steel are held to even closer limits than those specified by the Society of Automotive Engineers and the American Society for Testing Materials. Today, more than forty different kinds of steel are used in the new Ford each price. They are naturally of greater strength than malleable castings and steel stampings of equal size. The use of steel l - particular kind being selected and perfected to fit the particular needs of each part. Seven kinds of steel are used in the gears alone in the new Ford because research and experience have proved that seven kinds of steel mean greater efficiency and reliability than one or two. Two kinds of steel are c used in the multiple clutch, although it could very easily be made with one. One kind of steej is also used for the ring gear and another for the driving pinion. Though these two parts meet, each does a different kind of work. In common practice, the same kind of steel dry-dis- would be used for each part. But Ford each steel uses different kinds of steel being specially made for the special work it has to do. There is no limit to selection no thought that any certain steel must be made to do for many parts to save expense. The Ford policy has always been to use the best possible material for each part, The new Ford Tudor Sedan k an especially good family car because of its speed, safety, reliability, economy, room provided for all easy-genero- five passengers. -- - - - and then through large production, to give it to the public at low cost. As important as the steel itself is the Ford g steel by automatic method of control so that the same piece of steel will have different qualities at different points. The rear axle shaft in the new Ford is especially strong arrd reliable for this reason. Being complete in one piece, it is naturally stronger than if the parts were made separately. This same one-piec- e principle is carried out also in the steering gear sector, which is integral with the steering shaft in the bolts on the connecting rod which are made in the same piece with the rod itself and in many other parts of the new Ford car. Throughout the new Ford you will find that steel forgings are used instead of malleable castings and steel stampings. They are used everywhere in the chassis except, of course, for the engine castings. More steel forgings are used in heat-treatin- the new Ford, in fact, than in almost any other car, regardless of forgings explains why the new Ford is such a strong and sturdy car, yet comparatively light in weight. Such high quality of material has a direct bearing on the performance of die new Ford car and is the reason it will give you thousands upon thousands of miles of faithful, uninterrupted service. When you sit behind the wheel and know the joy of driving the new Ford, you will realize that it is not just a new automobile- - not just a new model but the advanced expression of a wholly new idea in modern, economical transportation. The Roadster sells for $385; the Phaeton for $395; the Coupe for $495; the Tudor Sedan for $495; and the Sport Coupe, with rumble seat, for $550. (F. O. B. Detroit,) A new kind of motor car keamty is revealed in this mew Ford Sport Compe. Distinguished by the quiet simplicity of its lines and rich appointments. Body k steel. com i nisbtd in a choke of two-ton-e Ford Motor Company Detroit, Michigan
Reference URL https://newspapers.lib.utah.edu/ark:/87278/s6vt6fdk/24614364