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Show THE SALT LAKE TRIBUNE, SUNDAY MORNING, SEPTEIBER 1 Including an entirely new type of car - - - - : li, 1924. - " --4 I the Duplex-Phaeto- n . : Today Studebaker has made Automobile History and established standards of value and quality more fully and obviously than ever before Studebaker proves that beautiful, stylish body lines can be American body designers without precedent or imitating or adapting Jwhat: has been done before. Today Studebaker proves tha! a practical and beautiful type of car can be made to combine the pleasure and performance of the open car and the comfort and protection of the, closed car and this without excessive price or compromised quality a icar "duplex" in open-ca- r smartness and convenience and closed-ca- r elegance and comfort and at a price no higher than that of an open car ! today Studebaker proves," in its new Standard Six car of fine quality, Duplex model, that a great power, plenty of room and impressive appearance can be made and marketed at a price of $1145. Today Studebaker proves in its new Special Six and its Big Six Duplex models that the ultimate in all the essential features of quality irt five- - and cars can be made and marketed at a price of $1495 and $1875 respectively. And this is possible only because Studebaker cars are made in one of the most comprehensive industrial plants in this country, 70 per cent of which is new within the last six years. Every modern method of manufacture and long experienced management are available for the pror duction of Studebaker automobiles. today Studebaker proves that the highest grade closed car bodies framed in selected hard woods, cushioned with the best cushion work, upholstered in fine mohair fabrics and fitted with expensive ap- y an be made and marketed on ointments good chassis at moderate prices. This is made possible- by the new $10,000,000 Studebaker closed body plants. Studebaker designs and builds all of its closed bodies in one of the best equipped and most modern body plants in the industry, 7'0DAY Three completely new chassis! . . 15 completely new bodies! Completely new lines! . . ; Marvelous new performance Completely new opetuclosed car! . Completely new radiators, new fenders, new lamps, new seating comfort, new finish, new colors in lacquer finish, three improved engines Real balloon tires, not cprds. Sizes 21 "x 5.25 to 20x 730". New Studebaker automatic hydraulic 4wheel brakes optional. New values, never before equaled even by Studebaker! low-pressu-re six-cylin- seven-passeng- er original in beautiful lines individual, conservative, impressively elegant, but crisp enough in its departure from imitation to be entirely distinctive. The Five New Duplex Bodies (A SO ENTIRELY NEW and so different from any other body ever made before that a new name had to be created the DUPLEX. The upper structure is shaped in pressed steel and covered with the finest water-profabric The steel construction permits the use of another radical super-tivel- of - Studebaker creation, ?he new roller enclosing curtains. There is the permanent beauty and durability of the steel top plus the instant convenience of the roller curtains. Thus Studebaker engineers have solved the d car problem. The buyer who wants the airiness and practical convenience of the open car and who also wants the comfort, protection and beauty of the closed car can now get both in one car and at the price of an open Tfie Three New Chassis open-close- THE STUDEBAKER STANDARD SIX in. wheelbase, Engine, different bodies, including b.h.p. with 3x4 113 50 Duplex-Phaeto- n, Coupe, Coupe-Roadste- r, Duplex-Roadste- r, iuu yp of apt originated by Studebaker to take, th pUc of the open car) Sedan, and Berline. tar. THE STUDEBAKER SPECIAL SIX 120 in. One moment the new Studebaker Duplex 'is a wheelbase, Engine, 3x5, 65 b.h.p.- -beautiful open car a touch of the band to the overwith 5 different bodies, including lapping roller curtains and it is a snug weather-tigh- t Victoria, Sedan,' and Berline. THE STUDEBAKER BIG SIX 127 in wheel-bas- e, closed car. Engine, 3xS, 75 b.h.p. with 4 Balloon Tires different bodies, including Coupe, Sedan, and Berline. Genuine and full size balloon tires on all models. Every part that functions with the tires has been Ten "New Closed Bodies specially designed for balloon tire equipment steerCOMPLETELY NEW BODIES each car a ing gear, steering knuckles, spindles and springs, tnasterly expression of modern 6tyle, yet distinctly even the fenders. Duplex-Phaeto- Duplex-Roadste- n, r, Duplex-Phaeto- New Lacquer Finish The Standard Six closed bodies are beautifully satin lacquer. The hood and finished in lower panels are in light gray, the upper panels in darker gray. Hairline parallel striping in oriental red. Burnished nickel radiators, jet black fenders, light golden finished, natural wood wheels and big balloon tires are contrasting touches. The Standard Duplex Models are finished in glossy jet enamel lasting, lustrous and The Special Six and the Big Six Duplex models are in soft satin lacquer with dark blue hoods and bodies striped in light blue and ivory. Here, too, the sparkle is added with burnished nickel radiators and light, natural wood wheels in, contrast with jet black fenders and big, black balldbn tires. semi-glaz- wear-resistin- CV STANDARD SIX 113in.W.B. 50 The universally famous Studebaker engine is more than ever a peer arr.cng power plants. The crankshaft is heavier. ALL surfaces are perfectly machined to exact dimensions and balance. The bear-ipg- s are larger. The engine is ia unit with the clutch and trans? mission. There i a force feed lubrication system with clean, strained ci! always in reserve. There are many changes and imMpvements which result in MORE POWER, MORE QUIETNESS and SMOOTHNESS atid STILL3ETTER PERFORMANCE in every way. New Brakes two-whe- el BIG SIX 120 in. $1145 Duplex Roadster. 1125 Coupe-Roadste- r.. 1395 1495 Coupe..... Sedan. 1595 Berline.8. 1650 Duplex-Phaeton- .. 127 m. .1495 Duplex-Phaeto- n. r. - Pass. 4-- Pass. Victoria 5- - Pass. Sedan 3- - Larger, more poweifal, simpler and much easier brakes. An entirely new emeroperated gency brake is operated from the instrument Board, instantly convenient to the driver's hand where it simplifies the control and frees the floor board from SPECIAL SIX W.B. 65 H.P. H.P. g. More Power n, The e, Duplex-Roadste- ......... ........... Berline .......... Duplex-Phaeto- 1450 2050 , 75H.P. .11875 n. Coupe 2150 2225 W.B. Sedan Berline ............ 2659' 2785 ......... 2S60 slew 118 State St. Pa all Standard Wasatch 873, T rrrrtr H I Studebaker Hydraulic Brakes. i 3 two-whe- el entirely adequate. But Studebaker Hydraulic Brakea (with! disc wheels) can be furnished as optional equipment on all models at extra charge if desired. Brakes have three exclusive Studebaker features not found on any other system in this country. 1. Braking pressure Is furnished by hydraulic power automatically developed. A light touch to the braking pedal controls its great force like a touch to the throttle controls the power of the engine. This feature will appeal instantly to women. 2. The front wheels cannot lock. 3. There are only two adjustments required one at each rear wheel The front brakes are permanently adjusted at the factory. The oil in the transmission is used to generate the hydraulic power; the action of the gears and the pump keep it in circulati6n: it cannot congeal or freeze. Braking power is always instantly ready in winter as well as in summer! New Base of Operation A 5 T U DEB A And the Details The new cart are longer and lower to the ground. Thel line from the radiator to the rear is nearly straight. The ' wheelbase of all models is increased. The fenders are much wider and deeper crowned t6 cover the width of the tires. They fit mofe closely over the wheels. The rear fenders are long and gracefully curved into the running boards. The radiators are high and set low in the frames and convex curved just below the filler cap. The design ia strikingly original and beautifully distinctive. Entirely new head lamp and cowl parking lamps designed by Studebaker artistically appropriate and in perfect keeping with the originality of the body and fender design. more cross members: shorter, Deeper, itiffer frame Hatter springs for balloon tires. All bodies lower, all roomier, better and more comfortably cushioned. Seats are lower, backs and sides are higher. . Look Forward Into Next Year The new Studebaker is here today I And nd matter how sweeping your ideas of what a new model should be this car will satisfy you. It will thrill you with the very newness' and originality of its beautiful lines! You may not be in the market now, or even this year. But to see the new Studebaker t to look forward into next year -a- nd the year aiterl SEE IT TODAY! If Co K . Keu Ease of Qear Shifting-Nepower ia braking, a touch to the pedal exerts a giant's strength at the rear wheels A new steering-- gear New clutch action, soft as velvet and steering knuckles designed for balloon tires A new grouping on the dash, including ALL the usual instruments plus a gasoline gauge that always works accurately. Lighting Control Switches all on the steering whee-linstantly handy. Automatic Spark Control No manual attention required, so the lever is eliminated. Automatically governed to all speeds with the precision of machinery. 0SfcENaylor! been I R lus selling J farmorethu Optional v Six models, with 4 disc wheels and spare rim, $60.00 extra. On all Special SixEquipment and Big Six models, with 5 disc wheels, $75.00 extra, (All prices to.b. U, S. factories, and subject to change without notice.) w S the old style lever. It acts 6ti the propeller ehafi There is uniform pressure at each wheel equalized through the rear axle. Studebaker brakes with1 The regular their simplicity, safety and great braking power are tmenryfiv Y EAR |