OCR Text |
Show THE SALT LAKE TRIBUNE, SUDAY nmr iiniiiiPT L HI h i I. Si- II II MOKNTDTG, SEPTEMBER If, 1934. 1!. Girdlers Jack Things Up in Capital OvO II! uniiL nun iu (HO , OO. (HO OO , Heroic Incidents Silent Regarding 040 oo 00 00 00 But Boys Were All Ready for Party GIRL DISMISSED 90 JARVI8. by Salt Lake Tribune. 13. Just WASHINGTON. Sept when everybody was resigned to the period of bustling dullness which marks the- - breathless return of mater and pater families, Intent on nothas getting the;" kiddles ing Into school again, the world filers arrived. Their advent Jacked things up enormously. Never a more nonchalant group of celebrities has struck this celebrity seasoned town. Not a word could you get out of them about any "heroic" incident, although, of course, heroic incidents must have followed closely in their wake, almost every minute of their absence. Before the airmen got hers I was solemnly assured that there was not geiag to be the ghost of a chance of "partying" the world girdlers. "What those boys will want mere than anything and what we are simply going to see that they get is a good sleep and all the quietude attainable. After five months en the edge day and night they will enjoy a sleep more than a party. Anyway, they've got the. continent to cross before they complete their adventure," said an army bigwig to me when I tried to, find out what sort of welcoming" program was on the tapis. Well, looking back, I now see that propheey was chiefly remarkable for Its nonfulfillment. I was talking to a Cassandra with epaulets. Five hours behind schedule, the airmen arrived to find everybody from the president and Mrs. Coolldge down th line standing out in the cold drizzle waiting for them- - Everybody was brimful of excitement, which nobody tried to conceal. During the long wait everybody talked to everybody else and to cap the climax an Informal luncheon was evoked almost In the twinkl:ng of an near eye. When luncheon the sky." Mrs. and not "av sign Harry Clarirett, wife of the commandant at Boiling field, and a group of army women roae to the momentous occasion with their accustomed flair and the President and Mrs. Coolldse. the secretary of state and Mrs. Hughes, Miss' Elisabeth Hughes and I don't know who else In a group of a hundred or mors soon found themselves guests at an impromptu affair remarkable for the delicious food.. The luncheon party went off without a hitch, albeit it was the last thing anybody expected. It was pretty cold weather and as wet as an earnest rain could make it. eo the field presented a fine assortment of red. blue, preen, broivn and purple umbrellas. Topcoats and slickers enveloped sports outfits of alluring type. Mrs. Coolidge. heading a olg company of notable women who stood in the rain straining their eyes for a first glimpse of th returning filers, were an black coat over a black sports costume. ' There was such a massing of umbrelas, getting a rood look at anybody was rather a stunt but from the glimpse I got I'd say the first Lack of jurisdiction Held Bar to Trial Hero for By JEAN Copyright, Mock Marriage Charge. On who oaas against Kit. nine Hull, charged with twin mh connection with, certain delln-(w- it al- J. Killgrow, yesterday by Judge ftmllt Bradford of a Juvenile court TIM dismissal followed the filing on A to a writ o( prohibition Issued recently by the state suprems court on the grounds that the act alleged was committed in Dana county. The charge in this oaaa wu an mock ,roarriags oermony WlUard Hanleged actions with Worth iu umr in Davie bounty. sen, attorney (or tha girl, asked for th writ of prohibition en tha (rounds, that the act recited was without tha Jurisdiction, of Judge Bradford. Other cases against the girt charging acts of delinquency and against "Worth J, Killgrow,. who Is charged with contrftnutlng to her delinquency. Are still stand log and wtU be proso-'cuteaccording to Judge Bradford. d, Ultnah Citizens Get Some Relief ' From Taxation Twentr-onthousaad dollars less s taxes will be paid 'this year by A report of Uintah county. filed witl the state' board of equalisation yesterday shows a slight reduction in the levies fixed for maintaining various state and county governmental agencies, and returns will be further reduced by a drop in the valuation. The total valuation of tie county, including propassessed the state board of by erty equalization, is"s5,'24,371 this rear. JLest year's figure was $6,540,43?). ' Returns from 1924 taxes are eswhile- - last timate! vear they were placed at J00,727.fiS. The anticipated receipts from the various taxes for tha two years follow, the 1924 figures being given first: State,, state schools and state Jjigh school purposes, $41,787.81, $48,I ot.uw; state roaus, 710, 35L04; district schools, J6S.692.28, , 351.Q4; distsict schools, $8s.fi92.23, $71,944.60; county general, $14,310.-- ; 89, $13,080.83; sinking funds, $11,- 448.71, $13,0S0.S3; Vernal, 4, $14,033.16; poor, $2289.75. e' eiti-ren- 1924, time-dre- ' librarv, 17; , $1144.87, $'1308.08; $1931.17; tubercular cattle $71.69, $304.61: hog cholera, $9.49, $19.38. bountv, $1397.48, When In want, use a want ad. lady had a rather small hat --of black felt Brigadier General and Mrs. Billy Mitchell (they are just back from their round the world honeymoon Lowell Journey) had Lieutenants Smith, Erie N,elon, Leigh Wade, Jack Harding, Henry Ogden and L. P. Arnold as chief guests at an Informal supper party. The Mitchell party included about thirty gueits and later in the evening they all arrived at the Chevy Chase club for the dar.ee. creating a tremendous sensation. The airmen danced with members of the supper party and, although they locked weathorbeaten and bronsed to a. healthy brown, everybody said they looked "happy, but a bit Jaded." Quite the belle of the Mitchell Fhe is party was Fusette Dewey. the daughter of the assistant secretary of the treasury and Mrs.' Dewey and they are rolns to bring her out this winter. She was all in black a cunning frock of black crepe with a ruffly flounce at the bottom and a floating something st the side. She naa ncr neaa pound wttn Tiooani and believe me she spent her time on the floor, with every eligible man in sight busy "Cutting In." Eleanor Davies. Evelyn Campbell, Dorothy Mundtlt. Virginia Sellln. pretty Bertha Martin and dear, knows who else were In the general company which stepped Jong after the "regular" music had vanished to roll ing piano tunes pteyed by Major Burdette Shields Wright, Everybody was very much excited over whether congress will permit the world tilers to accept the vast array of medals which will be struck In their honor by foreign nations. I heard they were to get a medai from every country they creased. That means twenty-si- x medals, and I do hope they won't have to wear them ail at once. . l If " U II t I II .V I X M Reunion of World War 362nd Infantrymen A call has been issued bv James W, Latimer, secretary of the Utah division or the dona intantrv asso men who ciation, to all were affiliated with that command durmir the world war, to attend a reuaioB of the members, This wilH be nature ef a stag dinner at the Elks' ehib. 139 East South TemDle, street, Monday evening, Sep tember "This will recall to iany," said Mr- - La timer yes'terday, days of 1918, when the people of Utah "were with the work at looking pride Deing accomplished- - by this reeiment The in ithe front line in France. 362nd wag part of the Xinety-firs- t division at the time when it "bnpke the Hindenburg line, being the first allied troops, ia fact, to break that une. in-t- I sWvI A' r r-- I i IIIC Ill-- 1- U - A- - WiSi I z. m Spanish Fork Presents Defense Day Program Special to The mmm jRoaGio m . Trlbnae. 8PASH FORK. Gcre A. Smith of ered a Sept. 18 Major Salt Lake delivstirring address at the meeting held at the city pavilion last night a a part of the observance of Defense day. Other numbers on Oie program were the music, part of which- was furnished by the high school girls, under the direction of J. F. Faux, who gave a solo, and the Jameson sisters, who rang a duet. Instrumental music comprised a duet by Max Thomas and al mil 1 .1 m . Owen Howe. The reading. "Old Hory," bv Mrs Lucy Andrei Wllkens, was much D. T. by the audience. Lewis offered the Invocation and the Bar. Theodore Lee pronounced the tenedletion. Mayer Xathanlel Ludlow . extended greetings Beehive Girls' Dinner ' Party for Beekeeper to Tie Tribal. KAYS VTLLE. The Sept. :' 18. "Frenchee" swarm of Beehive girls entertained ajt .a prettily appointed dinner party at the home of their beekeeper,- Mrs. A. M. Barnes, afternoon. The mothers of theFriday girls were guests of honor. A cut class bowl . of chysanthemum sunflowers formed the centerpiece for the - table - ' decorations..' Covers were laid tor Mrs. Henrv H. Bleod. Mrs. Albert B. Barton. tr. George Oreen, Mrs: Charles Odd. Mrs. wens rtayes, Mrs. Frank Blamires, Miss Miriam Wilson and Miss Irene Swan. The wmmhera et th ivipm presenf Were Miss Mary Oreen, Mary Blood. Zella Leyton, Lillian Hayes, Breta Linford, Lucille Blamires, Vera Simpson and Ruby Hayes CARPENTER INJURED. Special Juit mt tkt kairbruk teftitJ jY . Men and Women now keep their hair smooth, in place v lustrous, always Today, sj tever Ware, men and ' hair. Why? r A few years ago the hail was a rmisaacc to almost everyone, for ft was usually the least attractive always part of the appearance unkempt and unsightly an hour after being combed. There Was no way, then, to keep, it from being so. women have tmootli, 'well-ke- evaTaratl aiiitklv J itand left itWater drier and more unruly BTeajrv. than ever. Today everyone can hav smooth, neatly combed hair Now Staoomb a delicate, invisible cream for keeping the hair in has changed all that. place It is responsible for the a sparingly appearance of men's hair. improved 1 seldom find even one case of Special KATSVTLLB. Sept. IS. Ous Back. man; ef Salt Lake, who has been em ployed as a carpenter at the new mill of the Kaysville-Layto- n Milling com- - un- kempt hair, pany, was painfully injured yesterday morning. He was operating an electric People who know that the hair circle saw when his hand slipped canruia the whole appearance people who are careful about the b have given way they look an important place on their chiffonier or dressing table! No matter how dry and straggly no matter how your hair may be uncontrollable after being washed Staeomb ' will keep it always in place, smooth, lustrous, natural. A touch of it in the morning when and sJl day you comb your hair font your hair will be just as you against the saw, partly severing the thumb on bis right, hand. Sta-com- . CUT RATES ON ALL SMOKING ARTICLES Strand Public Market tins Tux. Tobacco... 12o want it. You en now get Statonb in two Blue Boy Sc Bull Durham b sacks Riper Meld- - ; I6c . 0o Boot. SSo Herbert Tarayton Tobjcco. Tlnsley Chewinff SSo 4 Tobacco, maconux emm i plug . aa. SjSjW fA s)ilJ SPECIAL THIS WEEK KIBPS TRB RAIB IN PtACI ' standard LsberaterlseJ Iiw.; ..V ,Depti-SC-S, IS 80c, cut sleek 18c Jaek.. 10o Broad Leaf O JAa AB. TOr LZZ Cljse Clipplno.... V noil-greas- y. ISth-.H- S2.CS LZZ3 Non-staini- " 10c jar .. Tsiislr SOe ef Tuxedo i e TobaceoV I swd 111 theatre or the opera, today you can tins Tuxedo. forms the original light, invisible cream in jars and tubes, and liquid " - Staeomb, newly prepared for those who prefer it. and. At all drug and deu :vl r ui ten. hrmmr "difficult her partment stars. Use it tomorrow and look your best all hair, the new. smooth effect so much . morning day! in vogue. In the dubs and cafes, at the -JI to The Tribune. : Mariolda, 50c Doxen. ...Funeral designs snd wedding WsarVorl City free e 'eAertfe, a Pleeeeiend gsaeross seaspls tubs of ttaoomb. bouquets n, . FLORADORA FLORAL CO. "Nsturs's beet, combined with art" Bulba$hrubarand,JiardJlata, St. til . Was. 10111 n T ' 1 "This Is the forest primeval the mur- -' muring pines and the hemlocks fctaad like DruMs of old with beards that rest ea their bosoms," etc., Poets Fail to Put Punch in Work; Publicity Experts Make It Snappy etc, etc By STEPHEN LEAOOCK. I suppose it Is no exaggeration to say that salesmanship and advertising are the two most Important things in the world! One of the biggest advertising men In the country Is reported as saying the other day in his big way, "Where would the world be without advertising?" The more you think of this expression (which only a tilg man could have expressed) the more you are struck with, the truth of It. Indeed, It ha Just exactly that pith, that pep, that punch, which all good advertsing ought to have. It sets you wondering Tight away as to what advertising really is. as .to what constitutes goad and bad advertising. For instance. Christopher Columbus, we are told, spent eighteen1 years vainly trying to persuade the sovereigns of Europe to dlscever America. Under prsent conditions sll he would have needed to do would have been to circulate among th kings a "form letter" with the heading to Tou Want a Continent? or put a picture of himself od the billboards with one hand extended toward a cloud in the sky fend the legend "This Man Discovers Con tlnents", or better stUi, put up picture placards shewing the American marines at Target Practice In the Mala-mer- Bay. MsKleo.- li ' - BRIEF, PEREMPTORY. The first essentia of a good advertisement or nottse is that it must be brief. In the earlier days of advertising this was not understood. When first the railways were built In England and signs were put up to indicate dangerous crossings they were written In small writing and read as follows: "Any person or persons proposing te cross this railway track at this point at time when a train or trains may be approaching Is or are warned that if he or ghe dees It, he or they are in danger of coining Into collision with It or them." , This wss found Ineffective. In America the simpler plan was sdopted ef putting up a ".Hire. "Look Out For the Cars' Even this was presently found lA be too long and was re- ' placed by a simple sign "Lock Out. Ard perhaps "Look" woutl bo enough. Next "to brevity, the thine demanded In a good advertisement Is that It should be as peremptory as. possible. i su.-lwere te notltes years sgo Fifty ee seen ss the foiiotv-tr'XolTOTSrt OT "ber.S.-i- ve n be ner- m It ted to enter these premises unless he or it enters) In the course of some definite trensaatfon pertaining to the business of the company." This was presently replaced by the sign "No Admission Kxcept tn loudness." But how much r.uosMor is tas notice "Keep Ojt." This ahowa us that evsry good 'advertisement must be as personal a It should possible. "This Ig 'fcegln .. .1 - ' I ... V ntl "' m, Or KIt should aak some direct question . ... . . ... a "T- la ,,T evrr a Esatni r... " hat would yeu do If tags your wife ran away?" and so forth. 1 ... I L . V TO GAIN EMPHASIS. When once the general principles) of advertising language are graspe4.lt is not difficult to convert Ordinary common English Into first class adVertla- xv wm 1v ,nf. sxamplss 1"";, will show at once the enormous which gam in emphasis, force and directness which is imparted to a passage In lit. erature when it is turned Into aiver- iLongfellow written, presumably, with activity, but unfertunately expressed in a tone that verges, on drowsiness: e Tell me not, la mournful auarters. BUt rM.ln tmPty dream! the soul is dead that And things are not what slumbers they sees. "Life Is real, life Is earnest! And the grave not Its goal' . Dust thou art to dust relurnest. W as not spoken of the seui. - ,n 1 "I?.t.?' StiU aohleving. still pursuing. Learn to This poem, which was not without merit In Its original form. Is now trong will teach English and hisImmensely Improved When used as tory at the Driggs high school, and material for the tourists' advertise, Mrs. Strong will teach publlo speakmenu as follows: ing and home economics In the same "Mr. Business Item! Do you ever school. Mr. and Mrs. Strong- - left for vacation? Wlsat about the Driggs Wednesday. take Annapolis valley for this year's outing? Why not visit ths forest primeval.' where you may 'stand Magna Boy buried tn reverie under the 'murWhen by Auto muring pines and the hemlocks," or. emerging, enjoy as fine a meal for a Llrtje-flelMAGNA. U WeMen Sept. dollar as yeu will get anywhere? Wiy years of age, was painfully not dream yourself back Into the days an when automobile of ths ooursurs des fcols and th Injured today, belted and plumed seigneurs within struck him and knocked him. down of Third Bast and Main easy reach of a garage and with first-tla- at the corner Identity of the driver plumbing all through the house? of the car The has not been learned, but Why net bring along the wife and witnesses of the accident state that take her Into ths heart of the stopped and Its occupants took srtmsval forest and leave her there?" ths car of Dr. George to the office child the BEATING SHAKESPEARE. E. KcBrtde, but left immediately withThe next example Is ' taken from out giving! any names, The boy was found to bare snf. ISKekespeare. Originally It formed or Hamlet s soliloquy on death, part I ut nearly every line of this passage has been transposed snd improved by the modern advertiser! . Injured Hit i6 nocr-arh- nt fered no serious Injtrrlee, althoasrK badly cut about the face and leg a Ths accident ta being Investigated Sheriff Clarence MitchelL The victim of the accident was removed to bis homo after receiving first aid. treatment. TO TEACH IN HIGH SCHOOL. KATS VTLLE, gept. IS. Miss MS- dred Barnes, daughter ot ill. aaS Mrs George W. Barnes. left today for Iaketown, where she will instruct in the Junior high school. d. Central Market ss "To be or sot to fee, that is) the question. Whether 'tis nobler tn tile mind to suffer The tlings and arrows of outrageous fortune Or to take arms against a sea ot troubles ' And by opposing end then!" ' The advertiser expresses the same thought wlv much greater point: "to you ieel only Half Alive? Are yeu aware of a heavy sensation after atlno ad a sense Of Inflation after drlnkinsj a sup of teat If so, why not 'tsJte arms against a sea of tre utile'? T y kaew that 'Caieul,' taken as ne pill a day, will rasters tone and Vigor to the system, effecting an restoration ot the tissues and rebuilding ths bones? Remember th 'Caleul!'" tarn.readers will long since have sua. My the poor simps- are sharp pecteV--t- f anything enough ever to suspectas we have been ttat advertising, seeing again and again, la superior ' . to reality. ..... , 19M. by, Metropolitan vCopyriirht, Newspaper eerv.ee. Arrangement with Dodd. Mead SSMSMCo.) WSWS1MSSS I labor, and to wait." In a way this Is not half bad. Tiers if a certain lilt and lift to lc It fails to bring out the Idea of the eeed for immediate effort With prominence. Cora pare the ad. rertlsing counterpart: Toung Man, This is you want to remain all your Tu! life on a low y not be up and Mlsry? If . doingr! Still achieving-atUl pursuing! We can ehenr you how. Why not take a correspondence course? Our curriculum Includes engineering, poultry, mind reading, oratory, cost ae SMH(MSfWOSBW ccunting and religion. Don't wait MARRIAGE ANNOUNCEMENT. Start achieving now!" from the SpeciaL te The Trtbea, Otaie,aptiTsjtarag)la same poet, the opening lines, I be. Announce-aneKATSVTLLB, Sept lleve. ef the noam rmV.mA is just made of the marriage geune" , of Leon If. Strong, formerly of Kays- mfD-cle- vllle, now of Driggs, Idaho, to Miss Mabel Holmgren of Bear River City. The Ceremony took place In ths Salt Lake temple September 1. The young couple will snake their home tor the E resent In lirlggs, Idaho, where Mr. " !. nt Sagxe Than, Worda. i cotton Ifl-I- US WMt) Fawn Tiaux bag Teas Early Swat, 48-ll-x, Oats Large Fackageg Oats fimaU pscXa&e. -- . '; ...m. $1.67 12: s IC: ; 27c .... ..,... jIEk Per can........ .......... Crystal White 8oaft 10 bars for. Whit King Large package... I. 8i M. Rug & Linoleum RUG SALE Xacmdac , OFF u Price aad Quality Speak pex can . . -- , Cora Tlakea, LINOLEUM SALE 227 SOUTH STATE (Oil Penney Building), First South 62 Hast , i. OampboU's Kocp, per eas. Jar B.abbers . .. dosen. . ... . . Mason Jars Quarts. . Mason Jan Flata........-- . ..iwa-jta- s,.. Lowest Prices la the - - "West. -TOeapple Laxrs eaa broken slices caa. ............ HsseJ JC3 rfs ls 2ic '""si sW it 123 1 |