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Show Page BIO THE DAILY HERALD, (www.HarkTheHerald.com), Provo, Utah, Sunday, May 19, 2002 WIRELESS calls a day on average. Telephia's research is sold to subscribers and not released to the public, said company spokesman Alex a Van Kroh. Owen said is to the wireless industry what Nielsen ratings are to the television business. But Verizon, the country's No. 1 wireless company with nearly 29 million customers, prefers to use its own people, company spokeswoman Brenda Raney said. Tele-phi- high-profi- sig- le nal testing is also good marketing, says independent industry analyst Jeff Kagan, as it battles to discourage what the industry customers calls churn changing providers. Churn can run as high as 30 percent a year and is a big problem for the wireless sector, Kagan said. Customers will leave for as little as $10 a month savings. But that changes if customers think they are getting a larger cov erage area from one provider. "That's job No. 1; that's the tires on the car," Kagan said. Most of Verizon's road warriors have engineering experience, but Raney said their enthusiasm for their work sets them apart. "You can't outsource that," she said. Poker (Penguin USA, 1990) as saying, "'The tough part wasn't breaking the system; the tough part was not getting tossed out of the casinos"... Eventually, "every casino in town carried his photograph; he would wear disguises to sneak past the security guards." Fortune magazine reports, "The Trump Marina casino in Atlantic City linked its already extensive network of surveillance cameras to a mug shot database of some 9,200 criminals" that scans "every face in the casino." The system promptly led to arrests just after it was installed. I'm certainly not recommending this, but businesses should remember that a phony resume is a disguise, too. Vigilance MAC KAY rush-hou- Continued from B9 Verizon's Urton drives about 6,000 miles a month. Much of that r traffic in is in major cities in the Caroli-na- s and western Virginia. "If I have to sit in traffic one hour to get a mile, that's what I have to do," the retired U.S. Marine said. And the program is not cheap. Urton's car, a Ford Taurus wagon outfitted with two silver boxes filled with eight phones and two laptop computers, costs about $270,000. Only $20,000 of that is the price of the car. It costs about $15 a mile to operate the cars, too. Part of that expense is paying for service on competitors' phones that Verizon also tests Cingular, AT&T, Sprint and Nextels among to see who has the them best service in each market. call Each 2 handled by the Taurus' phones yields 600 lines of data that detail the signal availability, clarity and speed of connection as well as which cell tower is being used to complete a call. Verizon doesn't always have the best signal, Raney said, and that's why the road warriors are out there. "We put $8 billion into our network in the past two years," she said. "We want to know where we stand in every market." Continued from B9 j f x - 5. ' 12-minu- te Check candidates out with suppliers. Often you'll learn things from vendors that former employers will never tell you. Suppliers are a source for more than just scuttlebutt. Over the years, for example, I've learned that vendors are the best source for ranking a salesperson's talents. Run the person down on the Web. Start with your standard search engine, but don't hit the brakes there. Search their name on the Web sites of your industry's key trade journals, too. If you use recruiters, verify that they will do a professional background check especially for a placement. We have all read about how "facial profiling" may be used to stop airport terrorism in the future. Which industry has done the most to develop these high-tecsystems? Casinos! Before going to Harvard and becoming a bond trader for Salomon Brothers, Howie Rubin made a respectable stack of dough "counting cards" at the blackjack tables of Las Vegas. Rubin is quoted in Michael Lewis's Liar's pays! top-lev- el Mackay's Moral: Reference checks can be for new hires what checkups are to good health. Harvey Mackay is author h LOU KRASKYThe Associated Press Can you hear me now? Tim Urton, an associate engineer for Verizon, is shown in Columbia, S.C., with the phones in the back of his station wagon that he uses to drive around checking reception. York Times best of the New seller Pushing the Envelope" (Ballantine Books). He can be reached through his Web site: http:www.mackay.com; or Mackay Envelope Corporation, 2100 Elm St., Minneapolis, MN 55414. Business Trends SPRINGVILLE B. Rich of Springville is a new shareholder in the law firm of Nielsen & Brett tries in Logan. UTAH COUNTY Jim Cardall, a financial advisor and marketing specialist with Utah County-base- d Senior. Rich has expertise in insurance law, state and local government Brett than Finan- cial Group, B. Rich law, redevel- opment, construction law and litigation. He received his juris doctorate in 1995 from BYU, and in 1978, a bachelor of science degree from Utah State University in political science and business administration. Rich is a former director of legal counsel of UAC Insurance Mutual and former president of Interstate Indus Mountain View Hospi- tal in Payson is pleased to welcome Dr. 15 years. Andrew Larson Andrew and Dan Larson both have sales has earned the Chartered Financial Consultant designation from the Jim Cardall American College in Bryn Mawr, Perm. and marketing experience. Dan has worked within the Fastsigns franchise Dan Larson organization for eight years. Along with their staff, they can provide professional design suggestions, repro-- ( He has been with Financial Group for 17 years. Inter-mounta- duce existing artwork for customers, and create complete trade show exhibits. graphic solutions resource for businesses across America that has been in business more in PROVO Dan, Andrew and James Larson are the new owners of a Provo Fastsigns location. Fastsigns is a sign and Ryan radiologist, to its medical staff. Nielsen specializes in Dr. Ryan vascular and Nielsen intervention al radiology. Nielsen completed his residency at Duke University Medical Center in Durham, N.C., and also has an extra year of training in vascular and interventional radiology. With the opening of fl- f- li " Mountain View Hospital's new angiointerventional suite, Nielsen offers new diagnostic and therapeutic procedures at Mountain View Hospital. Nielsen completed most of his undergraduate schooling at the University of Utah, but graduated with honors, magna cum laude, from Pacific University. in Forest Grove, Ore. He earned his medical degree from Creighton University School of Medicine in Omaha, Neb. it. , Jewelers h I t Ln ? si. 1156 CotonTreeSqiiare ; h 2230Northt:niversift'Faitffi3 Provo37M000 ; HOURS; Originally from Spanish Fork, Nielsen now resides in Springville with his wife, Cheryl Lynn, and their daughter, Sydney. a ' I l" 10 A.M. TO 6:30 P3L amna ramnrvni iiu. wju rM, WE A11I NOT IN ANY M.AUS A ' TradiKon For Almost Half A Century t ll YOU CAN NOW GET FREE CHECKING AND A FREE "jjwji HAMMER. BALL-PEE- N OR A BRASS DOOR KNOCKER. j! SSI pi i Congratulations to the following Utah County High School athletes for excellence in winterspring sports: American Fork Nick Jensen, wrestling Pleasant Grove OR A SOUIRREL-BARRIE- BIRD FEEDER. R With THE ONE. Card and Bank One Free Checking" you pay no service fee, no transaction fees, and no minimum balance after a deposit of just $25. For a limited time, you'll also get a $20 gift card good at The Home Depot? Add other select products to get up to $200 in gift cards! Just stop into a nearby Bank One or call us at Aaron Brady, baseball Jenny Thurston, softball Julie Paxman, basketball Mountain View Garret Story, wrestling Timpanogos Landon Law, wrestling Brittany Tressler, basketball Lone Peak Provo m mm mm Gabe Larsen, basketball Ashley Kleinman, swimming Clay Barnes, baseball Emily Durrant, basketball Pavson Mike Provstgaard, basketball Ashley Kleinman, swimming Springville Kenneth Clark, swimming Cassie Swenson, softball all; Spanish Fork Lhi Josh Losee, basketball AH Gardner, softball Lance Yates, basketball Candace Fischer, basketball iiM 3 Timpview Orem Matt Baker, wrestling Jill Stopa, track Travis Clyde, basketball Miriam Palkki, basketball if ,i '. t ' 1 s,. Outstanding Valley ScholarAthlete Kevin Hunter, Orem wrestling Alicia Murray, Timpview basketball These athletes will be honored at KOVO's WinterSpring Prep Awards Banquet Thursday, May 23rd at the UVSC McKay Events Center. Keynote Speaker: Dick Hunsaker, head basketball coach for UVSC 2001 Mountain West Conference Coach of the Year -- ffih- nnemoer fun.. Avaiiaoie wniie supplies idsi or mini june iu, twt, ai participating locations Kest fictions may apply. Must have or open a qualifying checking account or home equity product to receive gift card for all products. Bank One not affiliated with The Home Depot The Home Depot is a registered trademark of Homer TIC. Inc Customer receives a coupon to request ISweS gift card(s) by mail. See coupon for redemption instructions Offer not valid on account conversions or in combination with other offers. 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