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Show JulesJiirgensen. Not just anotlier pretty face. There are 7,238,204,800 reasons why the next watch you buy should be a Jules Jurgensen. That's the number of seconds in 230 years. And Jules Jurgensen has been a great name in watches all that time. Most any brand you can think of is a compared to us. You have to make a very fine product to have people buy it year after year after year. You've got to have beautiful faces, of course. But the face is there for everybody to see. It's easy to chocse a watch by its looks. johnny-come-late- ly You've got to be beautiful oa the inside, too. Beautifully running. Beautifully lasting. Beautifully accurate. We think there is an inner beauty in a precision-mad- Here: the Count for him, the Contessa for her. 17 jewel movements in classk 14K gold cases, with e watch. That's why we're such fanatics about the tolerances of our jeweled movements about the way they're checked and inspected about the way they perform under brutal testing conditions. Centuries ago, the other Swiss watchmakers said that Jules Jurgensen had a compulsive urge for perfection. We'd like to think we inherited it 1 - Florentine yellow gold dials and graceful Roman numerals on the outer rim. The Count, about $153. The Contessa, about $135. Other Jules Jurgensen watches from $80 to $10,000 at fine stores everywhere. Write for an illustrated brochure and name of your nearest authorized dealer. Jules Jurgensen Corp. since 1740, makers of superlative watches and chronometers. U.S. Offices: 352 Park Avenue South, New York, |