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Show O . ' ' "" THE OGDEN :nANPARP-EXAMlNE- unu R Scowcroft Gives Impetus to Utah Coffee Manufacturing Industry ?'.!!!; . -- ' -- V r :c svr , t " ft'.. A" - - ' - j w ; i. and in the equipment or the manurac- - lures oi me acowcron iiam. j With the opening of the coffee turing: plant neither time nor money pressure the Krtfn cofffen are taktn from the bottom to the floor; aUv partment of the John Scowcroft &!has been spared to find, purchase and ' a scries of galvanized thutfu.i Sons company came a new impetus (install the best coffee machinery. through cof- in the Journey upwards all thei tree and a new importance to Utah's The of and coffee the from story fee manufacturing industry. - And in to the cud is both Interesting and foreign substance.f are blown Into tide) When the coffee, reaches On the markets of the chambers. method, equipment, capacity. and e upper floor It Is ready for roust-equity of product, this new plant is the world ar one hundred thirty-fiv- e of. the best the country affords. ferent kinds of coffees, out of which in and "grinding, after which U i" ' five or six are considered by experts 'cleaned again by the tame process and STUDY BLENDS. as oeing genuinely good; and from'all the chaff removed. Thta results in an exceptionally clean coffee, entirely thes taken ones, particularly good tnr-SSSSI from tne best known highland groves free from even the .mall percentage seasoned for several months, are of chaff which Is left in many brands r kinds selected to make Blue Pine to make bulkr'o .""V;, "r, I'll. ST I NT PKOCi:SS. mine where the best green coffees jCUIte In the testing procenH a bevfrage i SKILFULLY GRADED. come from, which of these coffeesi made from the company's brand of Jlend most effectively and in what After receiving at the plant. they coffee, and i one alao from every other n skilfully graded, and then cleaned proportions to get the most perfect on informn.mi.in suit. Having satisfied themselves by a process that constitutes one of try These ar cupped and expert these points, they were ready to start, the many interesting and unique Judges determine Hlue' Pine's If it is too harsh, a ltttle quality. more of a certain coffee is added: If too mild, a little more of some other kind is added, until a coffee Is produced that meets the standard of requirements. As this testing process is carried on continuously day after day. the result naturally is uniformity In taste and flavor. quality, SCIENCE KXTKHS. Scientific experimentation proves that as coffee is roasted, it loses in weight but gains in bulk, which fact demands extreme sklin the roasting F. O. B. process so as to prevent The correct timing of the roast results OGDEN in coffee of a light brown color roasted Just sufficiently to bring out the best qualitleH in aroma and favor. New Organization, Taking Full Control, Turns Prices Another Important thing about coffee is the fact that after it is roasted and Back Three Years the strength and aroma begin ground, The last step in Maxwell reorganization was the sale of the longer immediately to escape, andmore of its it is exposed to air the the Maxwell properties to the new and powerful organizaIs lost. In the Scowvalue and quality tion, May 12. croft plant the coffee is carried from the roaster by vacuum through varThe first step of the new organization was to raise the ious chutes to thq grinder, where it Is value of the good Maxwell still higher, by restoring prices steel cut to uniform sizes; and thence to the automatic weighing machines to the former low level of 1918. where it is put Into cans. From her The reduction is $150 on each, of the four models, effecare Immediately carried by the cans tive at once. power-drive- n 'conveyor to the sealing machine and vacuum chamber, with This is the second price revision made by the new oran interval of less than a minute. inches of where twenty to twenty-fiv- e ganization; and the total reduction from the high level, vacuum which is draws all the and on cars $350 been applied, has $310 open sincaSept. 28, 1920, .cans the and the air from, preserves on closed cars. original strength, quality, taste and flavor for the connoisseur' coffee cup. The new organization now owns the great Maxwell t - . de- - r qual-education- - al dlf-;th- fnullSnntw ele til &tmm i;::the re-ia- re fea-coff- ee Maxwell Prices ReducedNow over-roastin- g. ; -- oo its plants outright. Its way is clear to carry out in full ' ' larger plans and policies. It pledges itself never to stop working for the further betterment of the good Maxwell, and for the greater satisfaction of present and future owners of this good car. VERM GUTS PRICE OF CARS New Price List Touring Car $1085 Roadster $1085 F. 0. B. Ogden, war tax to be added ' of men back to work in an attempt to eaten up wun oruers. NEW MUDOi I'MIAKF.S. The motor car, Mr. llrownlnc .; was Haver so thoroughly established In the minds of the people s a prim., essential of human exigence. Mor; people are buying automobile today; from sheer need than ever before. The car buyer want to obtain, firstly.; the business advantages of his cur-- 1 owning fellows, with pleasure poaxi-- i bllitles as a secondary consideration.; An a result, the car buyer knor he needs, lie,' the kind of a motor ar"'mill-end" a.5f is not looking for the In automobiles. He Is simply "hop-- i ping" getting the car he wants, but:holding his investment to a concrvatlve a figure as possible. Few can In automobile history have' their first-yea-, gained such popularity In new Over-of production as the land. This is best evidenced by the , fact that 160,000 of them are giving satisfying service to owners In afl parts of the world. CAREFULLY TESTED. In the most remarkable series of tests to which any light car has probably ever been subjected, and in the hands of thousands of owners who have- put keen appreciation of Overland sturdlness and stamina to the test, the Overland ha made record of economy and durability almost without parallel in motordom. Triplex spring suspension, giving riding comfort new to right cara. alao add the quality of long life to the car through the protection offered the car and ita delicate' mechanism from road shocks and Jolta. RESPONSE IS 3IADE, These qualities so important In the making of a motor car Investment, coupled with the high quality and bountiful equipment of the Overland are responsible, dealers believe, for the quick response developed throughout the country to the price concesd sions announcd by the company. The reductions wers mad because John N. Willys, in his months of personal investigation abroad, became convinced that this counfcry cannot hope to dTelop a healthy business at home and to compete In foreign markets until pre-wUvels are arrived at. 2345-5- 5 - No t:ar could possess a mure sincere debelief in its fcoodncss, its every-da- y pendability, and its capacity to do the task assigned without fret and fuss, than that which 50,000 owners bestow upon the Essex. Hudson Avenue Also Drops Willy Under Orders of 's-Knig- Motor Company Phone-14- ht President Price, concessions cave been an nounced on both the Overland and WUlys-Knlgcars by President Johs d N. Willys, of the . company. Frank M. Browning of the Brown lng Auto company, local agenu for the Overland and Cadillac, adrlses all prospective buy ers to take advantage of this at once as the supply of cars on hand Is limit ed.. The. factory is putting thousands ht 3 Wlllys-Overlaa- WIlIya-Knigh- 1 DO YOU REMEMBER? J THE FORD 'MOTOR COMPANY WAS THE FIRST TO MAKE THE DROP. PRICES LAST SEPTEMBER FORD CARS WENT TO PRE-WAAS ALWAYS FORD LEADS OTHERS FOLLOW We can make immediate delivery on doxed model and fairly prompt on touring cars and roadster. Place your order now so that you will not be disappointed when you want your car. SERVICE FIRST R r i j Willys-Overlan- oo JUICE SYSTEM MOT INTRICATE t. Motorists Should Not Feel Knowledge of Electricity Is Mystery 2604-1- 4 MmulalA th car driver to famlllarti a i:M working hlmnelf with at knowledjr of the ectrlcal irywtrn. DEPENDS ON CONDITIONS. In ordinary drlvtng the poHton of the "park lever need not be changed except for unuiutl road condition, after It la one et to run through a Thla of speed. conftiderabta rang condition U bent found by the driver adJuitlnK and expertmentlrc with the range adapted to ht tyr particular of car. In golngr up a heavy grmd. nine out of ten drtvera "runh" their earn because they do not want to hlft the gear. How long will your It engine atand forIt thU bue Inbefore knoeka beglna to vole dlgul much rubber and rattlen? Jut how a ha been chewed from the t!re thev obtained traction for thai ruhl And how much gaollne was consumed In the getaway? The knock from an engine labor-I- n up hilt U due to the fact that the spark occurs on the compression stroke and the explosion meeting thspiston - trie to force. It back, thus procivic Inn- a sharn metslltc thump. Thl "knock" would not occur on a level road unleiw the car was loaded, for the crankshaft l turning so rapldlyj that the piston hason time to pass ded the down stroke; center and start bv the time the pressure or the ex plosion Is effective. lat r w The averaee motorist it apt to regard the car's electrical system as a TACOMA. Wash . May wi subject for Individuals of high mentality and assume that without a pro s. brilliant plea an attorney was longed technical education, he has no A-- Huston, 70, charged chance to comorehend Its mrsteries. making for W. W. Llnck with John When car owners understand the before Judge first principles of the electrical apIntoxicating liquor. The virparatus and the proper care of Its tues of the defendant were being exImportant units and parts, they will tolled to the skies when Hofton blurtfind that It la not difficult to keep in condition. What Is more, they ed out: "let's cut out the argument and In being able usually develop & pridefirst-clame go to Jal!. The abashed at let conto keep their cars In and the Judge granted dition and In rendering "first aid" torney sat downThe sentence waa'10 without bavins; to depend upon me- the request. days and 1150 fine.oo chanics. ABUSED TART. One of the most tbuwi and mis ew oi m" ira n y reasons ioi- understood parts of an automobile isKa'- the spark control lever. The amateur low: Nearly 600.000 pajmenrer arrive York by automobile dally; driver retards the spark when start- - In New autos Ins; his car and moves, it upws.rd without city rent would quickly auto.....thousands of; when the engine starts running;. Why? double; without tk. wouia r abandoned; Simply because he ha been told to ruourtian nouseg do bo. That It should be adjusted actransport reduces the cost and Increases th pleasure of living; cording to speed and road conditions, or evsn moved at all. once the en- the automobile Industry pay the railgine Is started. Is beyond his com- roads freight charges of 1100,000.000 prehension, lie knows, of course, that annually. this lever controls the spark and ths oo motor park explodes the firing mixture in Sixty per cent ' of the the cylinders, but Just why it should vchtclo output went ' to the rural be advanced or retarded is something of th l.'nlled State. which most motorists do not under oo- or ammonu to brighten the finstand. To know that economy, safety In starting and numerous other thtnr" ish of the hood eventually detrcvs depend upon its proper use should tl. finish. jr ! ooiie 'Gompaey 2566adiington Aye. , Shop phone 363 . , hig-hwa- y l:o - 4 ii di-trlr- ts Sx II ; . ('1 C7rhS we ordl LAWYER'S ELOQUENCE WASTED ON ACCUSED ss mdh-uto- iaik TTT, oo pos-sesaln- REDUCED OUR PRICE OF SHOP, LABOR FROM $1.50 TO $1.25 PER HOUR Ogden, Utah Washington Ave. !0.lt WE-HAV- E MOTOE GO. BINFORD-KIMBAL- L - ar Weber-Taylo- r Oil ; i - . 2333 Hudson ; - OGDEN MOTOR CAR CO. al. j H possibility of trouble so remote that it docs no even enter into calculations, contains something more- than a feeling of absolute assurance in its mechanical reliability. The people who know Ilsscx rely on it chiefly, for the simple reason they have never encountered a situation of which it was not master. More than by any other factor men have been guided in their preference for the Msscx by the endurance and reliability which unmistakably sets it apart from other light cars. Yet the confidence of Essex owners that their car will go anywhere, with a I i In the above pictures is shown the testing and cupping process in the coffee manufac-tiirinrilarit of the lohn Scowcroft & Sons eomnanv. Ocden. Utah. On the tables are various kinds of green coffees in different stages of seasoning. At the right is roasting machine, which is used in the testing process. In the cups are beverages made) from every brand of coffee sold in the intermountain country one is Blue Pine coffee. - . r vvnat Hives uwners Such Faith in Essex? J" . . ,3fe&f- V ' yim gu-ju-v v 9 rutin i. m i of Ogden and Weber county are getting extra long service from KELLY SPRINGFIELD Tires. They are learning one by one that KELLY SPRINGFIELD U the one tire that gives the character of service every auto owner is entitled to. This is true of Ford sizes C as with all sizes in both Cord and Fabric .. , The many extra miles obtainable from KELLY SPRINGFIELD Tires make them by far the cheapest tire you can buy. LET US PROVE THIS TO YOU OGDEN TIRE & REPAIR CO. You Can Take Our Sayso on Tires 25S2 Washington Ave. Phone 71M Ogden, Utah V. |