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Show ADVERTISEMENT ow to understoac Why users . 4 if,- w expect (and get!) more from Eclipse U r mowers BE assumed that almost any mower will cut grass. But folks who buy an Eclipse expect more than this minimum performance. They low and get expect trouble-frecost, mowing, IT e Men think of them year after year. That's as Easy Terms IJLotv as . There is no mystery, however, in why women do it more easily. The reason is physiological and based on the production of female hormones. There are a thousand other old wives' tales which husbands use to "prove" the imponderable nature of women. "Woman driver" is one; "tied to Mama's apron strings" is another. Statistics poke holes in the first, and a veritable army of GI brides and wives of men who must travel confound the second. I'm not trying to plead that women are like men, however. They wear lipstick and love babies. They move furniture about and listen to soap operas. They sob at weddings. They love new hats and Christmas and anniversaries. In a hundred ways they differ from the men they marry. And thank God! These are differences we should cherish differences sometimes vexing, often charming, but understandable always as an integral part of womanhood. The Eclipse extras Feature for feature and dollar for dollar, you get more value from Eclipse. This is a direct result of the factory policy of building up to performance standards instead of paring quality down to meet a price. It stands to reason that skilled craftsmen - specializing in quality mowers - can provide a master I touch not possible in factories where mowers are only a "sideline" product. '4 hA 1957 5 clusively that the total cost of owning an Eclipse is less than for ordinary down.) mowers. Eclipse mowers longer and it's not at all uncommon for families td use an Eclipse for ,15, 20 or even 30 years with very little maintenance expense. The rugged construction, the craftsmanship that is acquired only by half a century of specialized manufacture pays off for the user. A typical letter reported a total expense of 87 for maintenance of an Eclipse power mower over a period of 5 years. When you consider ALL your costs, you see why we say, "Eclipse costs you less to own per year." Free check list to help you choose your power mower Many families have been confused by mower claims and are not certain as to what type of mower they should buy. Some people insist that a rotary mower is best, while others just as emphatically say the reel type can't be beat. Eclipse makes both kinds has no special "ax to grind." A check list of 8 easily an- - swered questions will indicate the SShs Sftp." Easiest starting Most people prefer the rope or recoil starter. But for those who prefer (or for health reasons require) completely effortless starting, an electric starter is available on many models. A gentle touch of the plug starts the engine: no work, no strain ! Family Weekly, May 5, con- are built to last years n agree that the ability to release feelings in anger and tears is healthful. user reports prove dealer finance plan parison . j? the brand most nwwer users plan to buy "the nex time" for sure. User experience tfdickly points up the need for the kind rfT of built-iquality only Eclipse offers. low-dow- first buy an Eclipse. But (Based on average 10 "per year" cost It may cost just a few dollars more when you $850 per month why Eclipse is recognized as the standard of com unpredictable, flighty, and mysterious, but here is the n from one who ought to know a woman. with reason, and thought out each act of kindness rationally, half the beauty and spontaneity would disappear from this earth. Moreover, if wives were totally logical beings, would husbands love them more for it? Of course not. Fortunately for all of us, women, like men, are creatures of emotion as well as reason; and women, like men, crave praise and acceptance and love. No one denies that women express these emotional heeds more often, more easily and more violently. Years ag'I heard a husband say, "I really envy my wife. When she gets rnad, you know it! No ulcers for her! I only saw her frustrated once. We hadn't been married long when she blew up over something. She did it with a flourish: grabbed her purse, shouted 'Goodbye,' and slammed the door. The only hitch was that that particular door led into a closet, and there she stood in the dark, burning-angr- y and shamefaced." That man was right! Most doctors Lowest CAN type of mower that's best for you. Write for your free copy of the folder, "How to select your 1 4 power mower." The Eclipse Lawn Mower Co., Div. of Buffalo- - Eclipse Corporation, 5713-- Prophetstown, 111. A Railroad St., |