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Show f by G. Keith Funston President, New York Stock Exchange Why docs the 1 !tIV' Metropolitan Museum prize this Girard Perregaux ; in its collection? ; - ?vV:,;.hv :n i ; 1 ' 5 f A ; , fit' i. Because the high standard for watchmaking, estab- - v 1 lished by magnificent Gir- - J ard "Perrcgaux watches over 164 years ago, has never been surpassed, Today's exquisite CPs, each a masterpiece of pre- cision and style, will be the precious hcirlooips of From the man wWhetids, ihckw'orld 5 J largest stock exchange, here is valuable&dvice "j on hotv you, too, can be tomorrow. Ye t priced as low they're! as $19.50. j G,ONE ARK THK days when only a relative handful of men owned the productive resourcesof this great nation. Today some million citizens have invested in America's future by pur- i seven-and-a-h- alf chasing stock in publicly 6 ihocli-rejfon- t. : H I : ).n 1.1. MX whf c':3nj. J watch .... $375 I.I .1. : 5U3 U.L nyil.. I) u L 4 4 Li V. ,.' u u Ferry-pa'- ) JtrirtF (projwuarcj iuU kj U j 1 ' C13f; .";; j.,r;-r;;J- l n.n.Y.: &?$tf out 1 family WtUV Maffazint. April 29, ItSf In doing so,they have purchased personal shares in the nation's industrial wealth. Does this mean that you, too, should become an owner of common stock? Perhaps, but not necessarily. Investment can be an exciting, satisfying experience, but it's also a serious business in many ways, as serious and important as going into business for yourself. For investment decisions may well affect your financial future and the security of your fam- ily, whatever your income. Before you decide to buy stock, stop and consider how owned companies. you square away financially, now and in the future. For one thing, how secure is your job? Do you have a savings account, insurance, or Government bonds to cushion you against an emergency? Do you have something left after meeting the monthly bills? All these are essential to an individual's financial planning for the future. America has never stopped growing. But just as business has. its ups and downs, stock prices fluctuate as investors try to appraise the trend. of business, earnings, dividends, and future prospects of individual companies. One reason people occasionally lose money in the stock market is because personal emergencies, force them to sell their stock at a price below what thcy paid for it CuHously, even your own particular temperament may a capitalist. cross you off the list of persons who ought to invest in securities. Some investors begin brooding before they have even received their stock certificates. If the price falls 50 cents a share, it's a major calamity; if it rises, they start pricing Rolls-Royc- es. If you're a born worrier, leave your money in the bank youH be happier. When you do make your first stock investment, pay for it in full There's nothing wrong with using credit to buy securities that is, buying on margin but it's wise to wait until you've gained a little more experience as an investor. Maybe you've heard stories of spectacular profits made in the market Forget them. These stories are the bait used by "tipsters'' and pressure artists out to . make a fortune at your expense. e Ji |