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Show I: Li v t I v A L i. . f I s DE7ED8En? Todays infants are the luckiest etier born because everyone is conspiring to give them n 08 , IVid" A weary father Think first of might say as he tries to quiet his new offspring at 2 a.m., "I know this baby business is tough on you, too. But when I was a kid, it was really rough V..H That won't help Baby, but it will do worlds for Dad while summing up improve- ments in baby care and treat- ment in the past generation, VASELINE (ftiTWii S ."&) b your guarantee of purity Till nST AID KIT IN A JAR r' With National Baby Week up- on us, let's examine Dad's remark to see how medicine and' allied fields have given Baby the best chance in his- tory for a healthy, happy life, The most dramatic gains have been in the field of in- fant and child disease which spared few families years ago. Diphtheria alone killed 70,000 children yearly, land small- - WKWI MUSCLE ww ntWW LAUDED? nrui i irvr pox scarlet fever, and enter- itis often matched that fig- ure. Many of today's adults survived these, diseases but carry the scars or. ill effects to this day. Better nutrition, immuni- zation procedures, the sulfa drugs, and various antibiot- ics have reduced deaths from such communicable diseases 90 to 97 percent Deaths from i a . i whooping cough, for example, are now a rarity, yet before ' the discovery of antibiotics 15,000 youngsters died of the illness in one year. In all stages of early life, chances have improved not only for survival but for a more vigorous maturity. Nev- ertheless, the most dangerous period of life remains birth. Here, too, the chances of r v ntlDovou) --35- wV . 1 1--7 VW(ta . , - A r v$s52&) 1 v . VCD mamJ . - suyicwcHicTSi cblwbzJ 7 ;a&wf II Y ( apterthw J I P W KDC (SSf,liSA . V:V Wt" Y ) yh fi wc ; ( 4 I ! 1 :! j CIGARETTES .U5CU MXN (and admiring ladies) find that Luckics ring the bell for taste. They taste better because they're made of fine tobacco tobacco that's TOASTED to taste better. So Be Happy Go Lucky! light up a Lucky yourself! good-tastin- g COPH..TNI AMtRICAN TOSACCO O o ? COMPANY CleonenfmhsrSmotherl ' 1 - |