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Show Page C4 THE DAILY HERALD, (www.HaitTheHerald.com), Provo, Utah, Wednesday, November 6, 2002 Adler reveals self for cause the dais at a music busied a song for a Cooke sesness dinner a few years ago, sion, Adler and Alpert wrote "Wonderful World" with industry toastmaster Joe Smith introduced Adler by Cooke, using the pseudonym of Barbara Campbell, saying, "After all the gold records and the smash hits, Cooke's wife. "We cut it in Lou is known as the guy an unfinished recording stuwith the hat and the beard dio on 3rd Street," Adler who sits next to Jack recalls. "The walls still had Nicholson at the Lakers' fiberglass pack in them. We kid play had a games." Adler sat down for a rare the drums because the reguinterview the other day at lar drummer wasn't there." his Malibu office, which has Adler's first discovery was basketball court a pair of volleyball players a in the driveway, a drum kit named Jan Berry and Dean and amps in the living room Torrance. As Jan & Dean, (his son Cisco's band uses they helped popularize California as an eternal playthe office as a rehearsal studio) and a host of vintage ground, with hits like "Ride the Wild Surf," "Dead Man's photos, including one of Adler and John Phillips on Curve" and "The Little Old the cover of an early issue of Lady From Pasadena." Adler recorded their early songs Rolling Stone. But Adler k mono on a only parted the curtain to machine with the duo promote a cause, not himself. He and his wife, Page singing at a piano in Berry's Adler, helped organize a garage. "We often had to do 30 or 40 splices to get the celebrity benefit for the Painted Turtle vocals right," Adler says. Then we'd go into the stuCamp, a new spinoff of Paul Newman's Hole in the Wall dio and have the musicians match the rhythm of the Gang camps for children illnesswith vocal track." es. The new camp, on 173 Everything was done on acres near Lake Hughes, is the fly. Adler remembers expected to open in late cutting a record one night, ' 2003. The benefit, a theater taking it to a pressing plant on Wilcox Avenue and getreading based on Ernest Hemingway's Nick Adams ting it on Top 40 giant short stories, was Monday at KFWB four days later. One the Kodak Theatre. The night Adler wandered into a talent included Nicholclub on La Cienega and saw son, Newman, Julia Roberts, Johnny Rivers, a young Tom Hanks, Matt Damon, white guitarist who did slick Warren Beatty, Bruce Willis, covers of black R&B hits. Rivers was so exciting in a Danny Glover, Danny DeVi-tGoldie Hawn and club setting that Adler Edward James Olmos. decided on a novel strategy Adler has always been for launching a rock act surrounded by talent. He he had Rivers cut a live album at the Whisky a grew up in Boyle Heights, then L.A's great melting-po- t a new club run by pal Elmer Valentine. The "five" neighborhood. His Roosevelt High basketball team, he billing was something of a much of the recalls, "had a Japanese kid, stretch a Russian kid, a black kid record was sweetened in the me." Adler and a Jew studio with studio musiwent to Los Angeles City cians and a trio of backup College in the '50s, where he singers called the Blossoms. befriended a trumpet player "If anyone is carrying a tune who had a trio that played on the record," Adler jokes, "it's the Blossoms." weddings and bar mitzvahs. The trumpet player was Still, the album was a Herb Alpert, who started huge hit and established the writing songs with Adler. Whisky as the hip nightspot in town. They shopped their material to Bumps Blackwell, a When the antiwar movelegendary R&B talent scout, ment began in the who hired them as apprenAdler gave a copy of Bob Dylan's "Like a Rolling tice Stone" to his men. When Blackwell need song- on By PATRICK GOLDSTEIN Los Angeles Times - HOLLYWOOD It's somehow fitting that if you stand on a bluff above Lou Adler's Malibu home office, you can look up and down ' the misty coastline and almost see forever. If there was one person who helped popularize what's known as Southern California cool, it's music Adler, a producer and record company entrepreneur who was ld involved x- ' t 7. - " half-cou- rt Zelig-lik- e with virtually every big youth culture explosion in the formative years of modern Los Angeles. Adler restlessly devoured every new pop trend: early '60s surf and car culture (he produced many of Jan & Dean's hits), L.A. folkie romanticism (he produced and put out the Mamas & the Papas' hits), the Sunset Strip club scene (his discovery, Johnny Rivers, put the on the Whisky a o map), protest rock (he produced Barry McGuire's "Eve of Destruction"), rock festithe vals (Adler Monterey Pop Festival) and 70s stoner culture (Adler launched Cheech & Chong and directed their first movie, "Up in Smoke"). That still leaves out plenty of other career highlights, like writing Sam Cooke's "(What a) Wonderful World" and producing Carole King's mellow-musi- c classic "Tapestry" and bringing The Rocky Horror Show" to America, but you get the idea. Pop historians still haven't made up their mind if Adler was a wily opportunist or a sage hipster with an uncanny nose for talent. But from the late 1950s to the wherever the Zeitgeist was, Adler wasn't far away, always part of the scene but safely behind the scenes. As the Mamas & the Papas singer Michelle Phillips once put it: "Lou was rich, wore interesting hats and didn't give a lot of clues to his innermost one-trac- one-nig- ht Go-G- A-li- st o, Go-G- o, mid-1970- s, being." To this day, Adler has remained offstage in the shadows. And that's the irony. Adler has been so media-shthat when he was mid-1960- Los Angeles Times Behind the scenes: Lou Adler, who is a huge Lakers fan, holds a basketball outside his office in Malibu. Adler helped create Southern California pop culture in the 1960s including surf and car music and folk rock. writers, P.F. Sloan and Steve Band, who until then had been performing as the Fantastic Baggies and writing songs like Tell Em I'm Surfin'." Soon they were writing protest anthems for Adler like McGuire's "Eve of Destruction." When Adler and John Phillips put on the Monterey Pop Festival in June 1967, Phillips penned his own festival commercial, Scott McKen-zie'- s "San Francisco (Be Sure to Wear Flowers in Your Hair)," which Adler released on his new label, Ode Records. Immortalized in D.A Pennebaker's documentary "Monterey Pop," the festival launched the careers of innumerable rock and pop icons, including Jimi Hendrix, Janis Joplin, Steve Miller, Laura Nyro and the Quicksilver Messenger Service. By the late '60s, Adler and his pop star pals were mixing it up with the young royalty from the movie business. When the Rocky Horror Show," which Adler put on at the Roxy, a club he launched in the early 1970s. Unlike Nicholson, who has shared Laker seats with Adler for 30 years, the producer has given up dating for domesticity. Adler has been married to Page, Daryl Hannah's sister, for 11 years. Adler now has seven sons (the youngest four with Page), who range in age from 1 to 30. As he drolly puts it: Toys in my shower for 30 years." Adler still keeps his hand in, organizing the Painted Turtle Camp benefit and producing a new TV version of The Rocky Horror Show." But his days as an industry player he's content to are over let the next generation have the stage. His oldest son, Nic, runs the Roxy and manages Whitestarr, a band whose singer is Adler's son, Cisco. His son, Sonny, is in film school in Denmark. The Mamas & the Papas played the Hollywood Bowl, everyone from Keith Richards to Steve McQueen was in the audience. Peter Fonda was hanging out with David Crosby, Mia Farrow was buying Mama Cass silk robes at her favorite shop in Beverly Hills, and Jack Nicholson was dating Michelle Phillips, who introduced Adler to his basketball buddy. When asked if he crossed over between music and movies, Adler laughs and says, "Well, I dated a lot of actresses." "Ride the Wild Surf" starlet Shelley Fabares, his first wife, did the liner notes for Jan & Dean albums. Adler cut an album with Peggy Lipton, an old girlfriend. another girlfriend, nicknamed Adler "Spunky," which he used as his writing credit on Jan & Dean's "Honolulu Lulu." Britt Ekland, mother of Adler's oldest son, turned him on to Ann-Mar-gr- ld SOME THINGS WORK BETTER WHEN THERE ARE TWO. s, artists-and-repertoi- y Some things... like playing tennis, kissing and trapeze acts work better with two. That's why 2 phones for $20 makes so much sense. For the exceptional price of $20 you can get two Nextel i30sx phones it with Direct Connect i After 60 years in business, Williams Music Company is closing. agreement with Riverton Music to liquidate its inventory. Riverton Music stock of available instruments with additional service will be provided GET TWO NEXTEL Due to the passing of its 7 owners, Williams Music must liquidate its inventory. The estate has entered into an will supplement the special purchases. Tuning and warrantee LI by Riverton Music. 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