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Show The Daily Utah Chronicle, Openings 1977 Page Ten audience increase may improvements KUED Kl'ED will launch its new and improved by COLLEEN REICH ERT Chronicle Staff "The myth that public television appeals only to the elite is exploding," according to KL'ED manager Robert M. Reed. "In the past few years, public television has started to reach the same audience as commercial television, such as the blue collar workers, programming in October. Dick Cavett returns to telev ision five nights a vet k, and Steve Allen returns to Channel 7 with Meeting of the Minds. Out of San Francisco comes Turnabout, a program dealing strictly with the issues that concern women. Arthur Fiedler and the Boston Pops, jazi program At the Top, experimental drama in Visions, and. of course. Sesame Street, Zoom and Electric Corn pa ny can all be seen on KUED's twentieth anniversary season. Unfortunately, a replacement has not been found to calm the restless Monty Pvthon youth, educated, and women." Until about 1967, public television employed the cod liver oil philosophy in their educational programming. Unpleasantness was reversely proportionate to effectiveness. If children don't enjoy watching it. then they must be learning. Fun and education were two terms that couldn't be reconciled in shows for young people. Now the educational value of a program is determined after a program is created, instead of producing programs because they will be "educational." Shows like Sesame Street and Zoom do not elicit the groans that used to be heard in the classrooms of our generation uhen educational television was switched on. As Kermit the Frog will tell you, public television is a show of a different color. Public telev ision is seeking to change its image from vhat many people see as a stodgy, snobbish operation. "We hoje to increase our audience through more judicious programming, better quality, and sparkling promotion." Reed believes that KUED's fall season will add the necessary pirazz to their new image. "We will have the best line up of programs ever seen on public television." loyalists. Austin City Limits and Great Performances will explore a spectrum of music and entertainment. Austin City Limits will feature popular artists. Mini series on classic and contemporary musu, dance and opera will be presented on Great Performances. Tlx quality not quantity of local programming has increased. Civic show, will address Dialogue, a phone-imore solid issues in depth. Fiesta I ntina. made for the Npanish-sj.x-ukinaudience,, will do mux iiuiiing outside of the studio. n g Available recreational activities art-explore- in Utah Weekend. KUED will continue coverage of the legislature and begin a series on Utah's institutions of higher education. ' Ilie viewers that KUED reaches can be seen as concentric circles, states Reed. Closest to the center is the Salt I jke Valley. Visual Arts Music Theater Literature Dance WORKSHOPS. PERFORMANCES & EXHIBITS OCTOBER Sponsored by: 5-- 8 KUED's fall programs are expected to be viewed by more than one third of the television households in the metropolitan Salt Lake area. This ranks KUED eighteenth out of 254 public television stations in the percantage of weekly v iewers. KUED's service continues expanding to inform and entertain 98 percent of Utah, one third of the population of Wyoming, and portions of five other states. Although KUED serves people as far east as North Dakota, it is directly tied to the University. The station broadcasts from the Music Hall on campus, and as holders of the license, "the University is ultimately responsible for every thing we do," states Reed. KUED is one of four media departments reporting to the director of media services. Reed sees KUED as a mirror of the institution, not as a tool of propaganda. In his past nine months as manager, Reed has never been censored by the University, although he screens questionable programs. "We attempt to reflect the community's standards and taste." "The University has taken renewed interest in KUED in terms of its tole as xnt ol the University and community, and by doing so has sought to develop an atmosphere of growth and support." The growth that will taking place at improved quality and A complete reorganization efficiency. was implemented last year to group project the staff into a more prcxluctive unit and reestablish KUED's objectives. Better promotion and a new image are the means to reach the ever present goal of increasing the number of viewers. "It does no good to show quality programs if no one knows about them." says Reed. The theme "It's a big, wide, wonderful world of seven" will be a part of the station's new look. Presently, an inadequate facility and limited funding are obstacles to Reed's goals. "Public television is woefully underfunded in comparison to commercial TV." One minute of advertising time on commercial television sells for $100,000. is KUED be in UNIV.OFUTAH SKI 3 x (Iv becoming KUED manager in January, Robert M. Reed was director of the Public Television Library, a department of the PBS network in Washington, D.C Before KUED functions for an entire year on only 10 times that amount. The base funding for Channel 7 is from the legislature. KUED plans more fund raisers in a telethon format. Upstairs, Downstairs was used as the theme for a two hour telethon in April that raised $21,000. Reed hopes to receive a dollars in federal matching funds from the Department of Health, Education and Welfare. The money would be used to purchase new equipment for an "on the road" program. As long as commercial television continues to followII.L. Mencken's advice that you can never go wrong by underestimating popular intelligence, public television will reach newhighsin the number of viewers. I'll take Bert and Ernie over Laverne and Shirley anytime. Besides, the only crossing your heart, and lifting and separating you'll see on Sesame Street is done by Cookie Mon",' half-millio- n if Women's Resource Center Utah Endowment for the Humanities Utah State Division of Fine Arts & ASUU WESJUWS' c04: Ed CLASSMSS FROM The famous Bass Weejuns that have been worn for 4V' more generations than we can count. Now, with the return to classic menswear, more "in" than ever before. Weejuns have genuine mm moc- casin construction, are crafted with traditional details in quality leathers and designed for comfort as only the experts at Bass can do it! Day of WMk Month Drt Monday Sept. 26 Classes begin Friday Sept. Oct. 30 Last day to pay fees without Late Fee $10 Late Fee charged with ALL Tuition Mon.-Fr- i. Sat.-We- Friday Friday THE TROLLEY SQUARE u SHOE BROKER 521 8891 Oct. d. Wednesday Wednesday Oct. - Oct. Oct. Oct. 3-- 8-1- 7 2 7 7 12 12 Function Payments $20 Late Fee charged with ALL Tuition Payments LAST DAY, to withdraw from classes LAST DAY to turn in CRNC cards Last day to ADD classes for the Quarter NO new classes ADDED, NO new Registrations or Reinstatements beyond this date. |