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Show SUMMIT OUTLOOK i t y TM r Three unique resorts in one exciting town. Chamber of Commerce Convention & Visitors Bureau F President's Tlte Sill finElQD&l VOIIEl Letter Dear Chamber Members, The holiday season is apon us, and thanks to the excitement of early snowfall, last week felt more like Christmas than Thanksgivmg. Locals and visitors alike are already hitting the slopes in great numbers thanks to Park City Mountain Resort and The Canyons opening ahead of schedule. Deer Valley Resort will open this weekend with their annual Celebrity Ski Classic. America's Opening had a true Olympic feel with international competitors in men's and women's slalom and giant slalom. Spectators and athletes were impressed by the fantastic shape of the course that Park City's remarkable early season was able to provide. Despite the frigid temperatures, supporters turned out en masse to cheer on the impressive line-up of skiers. The new two-weekend format of America's Opening succeeded in spreading the tourism out over a longer time period. Tomorrow's ESPN broadcast of the races should also prove to be a great national showcase for Park City's excellent ski conditions. As the party and gift giving season approaches, I remind you to please visit Park City's diverse merchants for your holiday shopping purchases. Many indicators point to an increase of tourism for the coming year and an improving economy, so be sure to embrace the many visitors who chose to spend their vacations in our superior resort town. Best wishes for the holiday season! Let it continue to snow, David Nelson Welcome New Chamber Bureau Members November 2003 1525 Park Avenue Private rental property Miranda Tan 805-610-4380 Fax:805-461-5498 fl2407yahoo.com- Avalansche, LLC. Software developer Coni Lansche 435-615-7749 Fax:435-615-7749 . , ' www.avalansche.com infoavalansche.com Coldstone Creamery Ice Cream Shop Scott Fulps www.coldstonecreamery.com fulpslhotmail.com ' Hughes Martin ' Jess Reid Real Estate Realtor Hughes Xlartin ; 435-649-3000 ; Fax: 435-647-3265 www.hughesmartin.com ; Hugheshughesmartin.com I Design One , Fashion Designer IlkaSiegmund 435-640-5581 Fax:435-649-5156 www.idesignone.com iIkaidesignone.com In Home Dinner Parties Catering, Gift Baskets & Banquets Iverson O. Brownell III 435-640-2237 Fax: 435-647-7726 www.iversoncatering.com infoiversoncalering.com "Past" Preserving Arts and Skills of the Trades Non-profit organization Ted Warren 435-658-1847 Fax: 435-658-1847 plumbcrazy99yahoo.com Peregrine Construction, Inc. Construction company '435-640-1735- Fax:435-783-6238 www.peregrineconstruction.net chrisperegrineconstruction.net Rose Sachs Gardens Special Event Site Ira Sachs 801-486-6619 801-486-6621 www.rosesachsgardens.com mariarosesachsgardens.com Wilshire Galleries Art Gallery Barbara Mitchell 435-647-2901 Fax: 435-647-2901 www.wilshiregalleries.com Barbaramitchellrtghotmail.com Young Life in Utah Youth Ministry Organization Rob Anderson 435-655-7118 Fax:435-655-7128 Zeta & Company Specialty retail store 340 Main Street Brroke Crismon 435-615-1450 Fax:435-615-1445 www.gotoatg.com brookegotoatg.com The Chamber Embarks on a Sales Mission to Brazil The Park City Chamber and Visitor's Bureau conducted a sales mission to Brazil during the first ten days of November. We visited Sao Paulo and Rio de Janeiro and made sales calls to all the major tour operators in each city. Brazil is a country of great potential since the wealthy often spend their vacations at ski resorts, with Aspen, Colorado being their destination of choice in recent years. They tend to stay for much longer periods of time than our domestic traveler, due to the length of the flight, and spend a great deal of money while on vacation. We were very well received, and the travel industry professionals welcomed the information that we provided on Park City. Given that the number of Brazilians visiting Park City increased last season we expect this trend to continue. (pArtcifyiiifo) aVGnpsluni igqihiqiii si teat Success 71 t ,j , s Jr VIA I, i- MEIVlbERS Of THE TOLRisM SyiVtpOsiUrVI AlldiENCE pARTkipATE IN A lEARMNQ EXERCISE. The 9th Annual Tourism Symposium, held November 20th at the Park City Marriott, proved to be one of the best ever with a fantastic turnout from the local tourism industry. The informative and entertaining day began with overwhelmingly positive updates from the three resorts, Utah Olympic Park, the USSA, the Lodging Association, and Restaurant Association. Jeff Robbins of the Utah Sports Commission informed the audience of the organization's work in recruiting major sporting events to the state. The prevailing theme of the morning was the abundance of early snow enabling both The Canyons and Park City Mountain Resort to open ahead of schedule and igniting an increase in visitor bookings. Everyone displayed great anticipation for the upcoming season, and Bill Malone, the,. ..' SarIta MAybiN actresses tIie with the resort town in the way that hot dogs are linked with Coney Island or wine with Napa Valley. Professional speaker Sarita I Maybin engaged attendees by having them J take a brief quiz consisting of questions relating to one's professional career and outlook. The theme of her talk was how to stay positive in times of uncertainty. Maybin stressed the importance of keeping the big picture in mind, realizing that nothing is permanent, and that we mustn't take personally what happens in the work place. Finally, she educated guests on innovative ,and useful approaches to solving problems and interacting with coworkers. co-workers. The keynote luncheon speaker. Bill Geist of Zeitgeist Consulting, succeeded in reinventing the traditional Chamber's Executive Director, cited Tourism SyftiposiuiYl ATTENdtES. 'eas aml examples of breakthrough I . I 1 . LIT . T .1. . .1 . I I 1 .. several travel industry publications that have predicted a rise in tourism for the coming year. The morning continued with an informative presentation by Eric Wolf, director of the International Culinary Tourism Association. He discussed the increasing numbers of what he refers to as "Culinary Tourists" - travelers who extend their vacations to maximize their dining experiences or chose their destinations based on the local cuisine and dining establishments. Wolf then offered various suggestions on how Park City can take advantage of the culinary tourism market, such as implementing partnerships between restaurants and developing a product that is associated service that are as much about marketing your unique strengths as providing an unforgettable experience. With a clever slide show, he provided examples of how businesses can positively impact the experiences that guests have in Park City and how management can engage and impress their employees. The attendees from various sectors of Park City's tourism industry were educated on a variety of relevant issues and came away with some meaningful ideas on how to improve every aspect of their businesses. Equally importantly, everyone departed with an even higher level of enthusiasm for the ski season. v- V III v i. f i r : . t I " I if "n.- 1 love my job as pnwidcnt of Zioiis Park City B.tnk. Oiu: of the bimist trjwon t tlwt I gft In lu-lji my i licnts arlitrvc tlic-ir finam ial goaU. Tlioy'rt not jtiM av'i-ouut nutitlKt to ute. Tlu-y'rc tuy frii'iids mid nei;lilx". Souk of tlicni I've wtirkvtl with for ycitii, and mime I just mot yesterday. Doesn't nutter. We're all on first name basis around here. Bankers hours? 1 never keep them. If my clients can't come to the bank, I'm willing to bring tire bank to tliem. I'm always willing to meet them after hours to help them with their finances.' If this sounds like the kind of bank you'd like to do business with, give me a call Lornl Cenvtmtnt. Full Strvict. .Park City OMice 1100 Snow CrMk Driv Kimnall Junction Office 1725 WeM Uinu Wa &Vi MJ.)0 ZIONS PARK CITY BANK Mhf rntr WE HAVEN'T FORGOTTEN WHO KEEPS US IN BUSINESS." Deborah Lewis Named Park City Chamber Bureau's New Visitor Services Manager r 'r & 1" m DsboRAh Lew is STAys on at tHe CrtAivibER iN Her NEW CApAciTy AS VisiTOR SERVICES Manaqer. Deborah Lewis has been named the Chamber Bureau's new Visitor Services Manager, filling a key role in managing the Main Street MuseumVisitor Information Center and the Visitor Information Center in the Jess Reid Building on Kearns Boulevard. Lewis is entering her seventh year with the Chamber Bureau which began with her employment as the International Sales and Marketing Manager. Three years ago she transferred to the Meetings and Convention Sales Manager position. "I'm so lucky to have inherited a very knowledgeable, professional and genuinely friendly group of visitor information specialists," said Lewis. "It's exciting to take on this new position because my career in the hospitality industry began 18 years ago in a similar job with the Salt Lake Convention and Visitors Bureau as their Visitor Information Manager." As manager of the two information centers, Lewis will oversee a staff of 12 part-time staff and several volunteers. Included in her new role will be keeping visitor statistics for the two centers and compiling statistics for the meetings and conventions department. "The Chamber is excited to have Deb take on these new responsibilities," said Executive Director Bill Malone Successful TravelConsumer Ski Show Season Draws to a Close The Park City ChamberBureau's fall tour & travelconsumer ski show season is now complete after staff having attended 15 Ski Experts travel trade shows in September and October. Cities included Orange County, Los Angeles, San Diego, Boston, Chicago, Philadelphia, Atlanta, Newark, Orlando, Ft. Lauderdale, Tampa, San Antonio, Houston, Dallas, and Austin. These events included a trade show, dinner and PowerPoint presentations to over 2,700 travel agents. In Atlanta, Chicago, Princeton and Paramus, NJ we also participated in the Ski Vacation Shows hosted by Peter Glenn Ski & Sport, Viking Ski Shop and Ski Barn. The Chamber and the three ski resorts cooperatively attended four consumer shows in October and November. These included the Ft. Lauderdale Ski Show, Austin Skifest, Boston Snowsport Expo and Los Angeles Ski Dazzle. Attendance was great in most cities. In Ft. Lauderdale, for example, more than 5,000 consumers came through the door Friday, October 3rd to Sunday, October 5th for The 2003 Southeast Winter Sports Show. Attendance for the Austin Ski Fest was slightly weaker as it competed against other big events in the area, such as college football. Park City and its new Quick START Vacation program have been especially well received in all markets visited. Fall Media Blitz Continues Continuing with the Chamber's outreach to the media. Communications Manager Mark Bennett has recently completed visits to some markets considered key to Park City. Following trips to media in both southern and northern California during the month of October, Mark had appointments with editors of major regional publications in both Miami and Boston. The latter is a particularly strong skier market, with a favorable airline load lift and the nation's highest per-capita proportion of active skiers. While in Florida, Bennett attended the annual convention of the Society of American Travel Writers (SATW), where there were opportunities to build as well as renew relationships with a key group of journalists who get travel stories published in all types of media. This month will see Bennett visiting media outlets in Phoenix, Atlanta and Las Vegas. i |